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Content Marketing - You Are In Entertainent Now


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Content marketing in IN
Content marketing needs to draw attention.
Content marketing becomes entertainment.
You are in entertainment NOW !
Your website has to change too !

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Content Marketing - You Are In Entertainent Now

  1. 1. Content Marketing You are in entertainment now
  2. 2. pull - inbound <ul><li>Interruption Marketing is out Advertising </li></ul><ul><ul><li>Product placement </li></ul></ul><ul><ul><li>PUSH </li></ul></ul><ul><li>Content Marketing is in </li></ul><ul><ul><li>PULL </li></ul></ul>
  3. 3. interest <ul><li>Content Marketing needs to: </li></ul><ul><li>Get found </li></ul><ul><li>Get attention </li></ul><ul><li>Keep attention </li></ul><ul><li>Build awareness </li></ul><ul><li>Generate interest </li></ul>
  4. 4. show bizz <ul><li>This you can only achieve by: </li></ul><ul><li>Information </li></ul><ul><li>Content </li></ul><ul><li>News </li></ul><ul><li>that is entertaining </li></ul>
  5. 5. entertainment <ul><li>If you want Content Marketing </li></ul><ul><li>Then </li></ul><ul><li>You are in entertainment </li></ul>
  6. 6. channels <ul><li>Content marketing by: </li></ul><ul><li>Article publishing </li></ul><ul><li>Blogging </li></ul><ul><li>Presentation publishing </li></ul><ul><li>Website </li></ul>
  7. 7. website <ul><li>Requirements: </li></ul><ul><li>Web site: </li></ul><ul><ul><li>Dynamic content </li></ul></ul><ul><ul><li>Provide relevant content </li></ul></ul><ul><ul><li>Keep the attention </li></ul></ul>
  8. 8. dynamic <ul><li>Your static website has to: </li></ul><ul><li>Become dynamic </li></ul><ul><li>Use behavior analysis </li></ul><ul><li>Know intentions of visitor </li></ul><ul><li>Provide content searched </li></ul>
  9. 9. popup - overlay <ul><li>How to achieve ? </li></ul><ul><li>Dynamic web pages: </li></ul><ul><ul><li>Popups </li></ul></ul><ul><ul><li>Overlays </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Based on search / behavior </li></ul></ul>
  10. 10. at your service <ul><li>All this can be provided by </li></ul><ul><li>popup booster </li></ul><ul><li> </li></ul><ul><li>For your content marketing </li></ul><ul><li>from Engago Technologies Ltd. </li></ul>