Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

User Experience & Interkulturelle Kommunikation

4,538 views

Published on

Weitere Infos:
http://www.ponton-lab.de

Präsentation zum Vortrag “User Experience & Interkulturelle Kommunikation“ von Wiebke Müller (Junior Projektleiterin bei der Ponton-Lab GmbH). Die Präsentation für den UX-Stammtisch in Hannover fand statt anlässlich des World Usability Days am 12.11.2009. Der Usability Stammtisch ist eine Initiative der German-UPA (Berufsverband der deutschen Usability und User Experience Professionals).

Schwerpunkt des Vortrags ist die Notwendigkeit einer zielgruppengerechten Kommunikation in UX-Design Projekten. Kommunikation ist in dem Sinne auch dann interkulturell, wenn keine Landesgrenzen überschritten werden.

Weitere Beiträge „der Hannoveraner“ zum World Usability Day 2009 finden Sie hier:
http://www.ux-hannover.de

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

User Experience & Interkulturelle Kommunikation

  1. 1. User Experience & Interkulturelle Kommunikation World Usability Day 2009 Wiebke Müller, Jr. Projektleiterin M.A. Internationales Informationsmanagement Bild: UPA International Conference „Embracing Cultural Diversity“ usabilityprofessionals.org
  2. 2. Übung 1 Es ist Montag Abend, sie surfen im Internet. Dabei stoßen Sie auf folgendes Foto: Auf einem verregneten großen Platz steht ein sichtbar altes Auto mit erleuchteten Scheinwerfern. Welche Assoziationen verbinden Sie mit der geschilderten Situation? Keine? Kein Wunder, wir auch nicht. Bitte sehen Sie sich nun die nächste Folie an.
  3. 3. Montag, 09.11.2009 20 Jahre Mauerfall
  4. 4. Übung 2 Wissen Sie, in welchem Staat der folgende Freemail- Service nach eigenen Angaben rund 38 Millionen User verzeichnet? www.hanmail.net Nein? Kein Wunder, wir auch nicht. Bitte sehen Sie sich nun die nächste Folie an.
  5. 5. www.hanmail.net Nordkorea - Chosŏn Südkorea - Hanguk
  6. 6. Kulturelles Wissen Das Wissen über die eigene oder andere Kulturen hilft uns, Texte, Bilder und Informationen zu verarbeiten und einzuordnen. Ist dieses Wissen nicht vorhanden, fehlt uns manchmal der Schlüssel, um Wahrgenommenes richtig zu interpretieren. Kulturelles Wissen und Informationen verbergen sich überall - auch im Internet.
  7. 7. Bild: Interkulturelle Kommunikation www.araiza.de
  8. 8. Kultur ...Verhaltensweisen, ethische Grundsätze, Traditionen, Normen und Werte, die von den Mitgliedern der Kultur weitergegeben, praktiziert und mit Nachdruck vertreten werden. Interkulturelle Kommunikation ...eine soziale Interaktion von Menschen aus mindestens zwei unterschiedlichen Kulturen. Quellen: Myron W. Lustig & Jolene Koester, EFQM / Innenministerium NRW, Wikipedia
  9. 9. Bild: Business Spotlight 6/2009 www.business-spotlight.de
  10. 10. Unterschiedliche Organisationskulturen. Auch wir haben noch kein Projekt in Südkorea gemacht. Interkulturelle Kommunikation erleben wir trotzdem jeden Tag. In jeder Organisationskultur gibt es unterschiedliche Herangehensweisen an Projektorganisation und Kommunikation.
  11. 11. Unsere Kunden
  12. 12. Unterschiedliche Als Informationsarchitekten und Multimediadienstleister erarbeiten wir Intranet- und Internetdienstleistungen für unterschiedliche Branchen und Märkte. User Experience. Unser Verständnis von User Experience ist, nicht nur das Endprodukt, sondern auch den Erstellungsprozess eines Designs oder eines Konzepts benutzerorientiert zu gestalten.
  13. 13. Ponton User Experience Anforderungen Idee Konzept Design Programmierung Benutzung - Experience
  14. 14. Erfolgsfaktoren - Projekt Vertrauen Verlauf - Zeit Verlauf - Arbeitspakete, Instrumente (Anforderungen Idee Prototyp Test neue Anforderungen Idee Design Erstellung) Verstehen Inspired by: Leah Buley, Adaptive Path, USA
  15. 15. User Experience Vertrauen aufbauen
  16. 16. Übung 3 Wie würden Sie Vertrauen, Kompetenz und Qualität Ihres Unternehmens auf Ihrer Website darstellen? * hochwertige Darstellung der Produkte * hochwertige Darstellung der Führungsriege des Unternehmens * Slogan, der Produktqualität und Leistung betont * Slogan, der Unternehmenswerte und Visionen betont Bitte sehen Sie sich zwei Beispiele an.
  17. 17. www.daum.net "an honest and transparent company" "bringing joyful changes to the world“ www.apple.com The new iMac. „The fastest iPhone ever.“ „The best phone for business just got better.“
  18. 18. User Experience zeitlicher und inhaltlicher Projektverlauf
  19. 19. Projektverlauf - jeder Kunde hat eine eigene Vorstellung von der Zusammenarbeit. „Ich möchte aktiv in Arbeitsprozesse einbezogen werden“ „Ich verlass mich auf Euch.“ „Ich habe bereits einen Workflow ausgearbeitet.“ „Den kreativen Part überlasse ich gerne Ihnen.“
  20. 20. Projektverlauf Fachkulturen Gemeinsamer Perspektiven Projektkontext Ziele Bedingungen Einsatz diverser Instrumente Chancen & Risiken
  21. 21. Konzeption Interaktionsdesign Webbasierte Software Koordination und Web 2.0 Information unterstützen wichtige Arbeitsprozesse Dokumentation
  22. 22. User Experience „Verstehen“ Projektkommunikation
  23. 23. „Man kann nicht nicht kommunizieren“ (Paul Watzlawik)
  24. 24. Nicht 20% , sondern nahezu 80% der Kommunikation ist nonverbal. Quellen: Michael Argyle, Albert Mehrabian, Wikipedia
  25. 25. CVK Computer vermittelte Kommunikation Kanalreduktion
  26. 26. „Seit es Twitter gibt, weiß ich immer, was meinem Kunden gerade durch den Kopf geht.“ „Seit der Anschaffung der Videokonferenzanlage sind die Reisekosten unseres international operierenden Unternehmens um 50% zurück gegangen.“
  27. 27. In einer Videokonferenz sind nonverbale und akustische Signale oft nicht deutlich erkennbar. Trotzdem sind Sie nicht nur in interkulturellen Gesprächen oft der Schlüssel zum richtigen Verständnis einer Person.
  28. 28. Für eine Positive Communication Experience Instrumente bewusst auswählen und einsetzen Wer – Was – Warum – Wie – Wo - Wann
  29. 29. Ansprechpartner Ponton-Lab GmbH Wiebke Müller wiebke.mueller@ponton-lab.de Goseriede 4 30159 Hannover Web: www.ponton-lab.de Tel.: 0511 / 897009-0

×