3 tips to help you create an effective social media campaign that won’t blow your spend


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3 tips to help
you create an
effective social media campaign
that won’t blow your spend
Brisbane training dates
Session One, 18-19 March 2013
North Sydney training dates
Session One, 29-30 April 2013

The how much
Session One: $800 Non-members, $720 Members*

Full qualification: $4,000 Non-members,
$3,600 CCIQ Members and NSW Business Chamber members.*

For further information on Social Media Mastery or to book please call 1300 572 349, or visit

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3 tips to help you create an effective social media campaign that won’t blow your spend

  1. 1. with LISA HARRISON DIGITAL MEDIA STRATEGIST WEBINAR 3 tips to help you create an effective social media campaign that won’t blow your spend
  2. 2. Connect with me @secretstomedia #smm
  3. 3. A little about Lisa.Passionate aboutmedia + internet + relationships = DIGITAL MEDIA STRATEGIST!MY mission “Create safe, supportive andstructured social communitiesonline.”
  4. 4. Todays Slides http://www.slideshare.net/Pomocreative
  5. 5. What is Social Media? Social - a two-way communication Media - a one-way communication =Turning communication into interactive dialogues.
  6. 6. Develop and Maintain Social Media Networks Content + Context +Connection + Community =Social Media Marketing
  7. 7. SOCIAL MEDIA is NOT an ATM.
  8. 8. Why should I CARE about SOCIAL MEDIA?The future of marketing integrates traditional and social tools,connected by successful, ongoing relationships with media, influencers,and people.That’s right…it’s about relationships and it’s about people.Relationships serve as the foundation for everything, whether itstraditional or new media, and the constant reminder that we’rereaching people, and not audiences, will keep us on a path to relevance. Brian Solis 2007 International publisher in new media.
  9. 9. Why is SOCIAL MEDIA GOOD forbusiness?• Accessibility • Research• Range • Collaboration• Low Cost • Instant communication• Marketing opportunities • Measurability• SEO • Increased traffic and subscriber rates
  10. 10. Evolution
  11. 11. Todays Social Media landscape•• Right now Facebook has global dominance in the social networking realm.•• Web 3.0 will mature•• Reputation Management•• The influencer will become more influencing•• Social Media ROI•• Video
  12. 12. Rethink Marketing.OUTBOUND MARKETING.Interrupt consumers•• Telemarketing•• Trade Shows•• Direct mail•• Email Blasts•• Print ads•• TV/Radio ads
  13. 13. Rethink Marketing.OUTBOUND MARKETING. INBOUND MARKETING.Interrupt consumers Permission to communicate•• Telemarketing •• SEO/SEM•• Trade Shows V’S •• Blogging•• Direct mail •• Social Media•• Email Blasts •• RSS•• Print ads •• Free tools/trials•• TV/Radio ads •• Viral videos
  14. 14. Tip 1Know your target.
  15. 15. DemographicsGenderAgeEducation levelIncome levelMarital statusOccupationReligionSize of a familyGeographicetc.
  16. 16. Psychographics
  17. 17. Tip 2.Plan your media strategically.
  18. 18. SOCIAL MEDIA isn’t just TWITTER,FACEBOOK and LINKEDIN. Here are some examples of social media websites: • Social Bookmarking. (Del.icio.us) • Social News. (Digg, Reddit) • Social Networking. (Facebook) • Social Photo and Video Sharing. (YouTube, Flickr, Pinterest, Instagram, Vine)
  19. 19. SOCIAL MEDIA isn’t just TWITTER,FACEBOOK and LINKEDIN. cont’d • Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles. • Blogs (Wordpress, blogger) • Microblogging (Twitter) • RSS (Google Reader) • Podcasts, Vodcasts (itunes) • Geo-location (Foursquare)
  20. 20. 3 Ways we use SOCIAL Networking.1. PUBLISHEveryone can publish anything for everyone • publish everything you have anywhere you can, • monitor what others publish, promote it
  21. 21. 2. SHAREAnyone can promote anything to everyone • monitor what’s being shared about you • find where your audience hangs out • promote your content and other content • share content your audience with love
  22. 22. 3. NETWORKAnyone can connect witheveryone from anywhere • find your existing connections • network through groups • be helpful - answer questions, share interesting content • make new connections
  23. 23. TIP 3Get yourcreativeright.
  24. 24. WHAT does YOUR PROFILEPicture SAY about YOU?
  25. 25. WHAT does YOUR PROFILE Picture SAY about YOU? Tourist Shot I’m AThe Modified Photographer Cartoon Portrait I’ve Got a Mac, JUST or the Photo I’m a MARRIED!! Booth Warhol Family Man
  26. 26. Social Media Campaignstrategies.
  27. 27. Ideas / Solve a problem
  28. 28. Value
  29. 29. Credibility
  30. 30. Personalisation
  31. 31. Entertain and Compel
  32. 32. IntegratedCampaigns
  33. 33. Community-Focused.
  34. 34. Intimacy And Gratitude.
  35. 35. Social Media Campaign • Lorna Jane. Facebook Fan page received over 25,000 new Likes during the promotion timeline that ran for two months. • The integrated share tools, brought 40%+ increase in visits to their promotion site. • The competition entries provided valuable data capture that they could use to better understand their audience.
  36. 36. BONUS TIPObtaining feedback toimprove Social mediacampaign activitesAnalyticsSubscribers, CustomersColleaguesIn personCompetitors
  38. 38. LEARN MORE with Lisa Social Media Mastery is starting SOON Complete as a short course for professional development, or the start of your Nationally Recognised Qualification – Certificate IV in Business (BSB40207).
  39. 39. Join me at Social Media MasteryCertificate IV in BusinessBSB40207 The training is fully accredited
  40. 40. Where, when, how and how muchBrisbane training datesSession One, 18-19 March 2013North Sydney training datesSession One, 29-30 April 2013The how muchSession One: $800 Non-members, $720 Members*Full qualification: $4,000 Non-members,$3,600 CCIQ Members and NSW Business Chamber members.*For further information on Social Media Mastery orto book please call 1300 572 349, or visitwww.abtraining.com.au
  41. 41. THANK YOU! Email: lisa@pomo.com.auSubscribe to our newsletter at www.pomo.com.au www.secretstosocialmediamastery.com.au Blog: www.pomo.com.au/blog/ www.abtraining.com.au