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The Pollis


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The Pollis is a social network for content. This short presentation details why we created it and how we plan to monetize it.

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The Pollis

  1. 1. The New Newspaper
  2. 2. What is The Pollis? • is a new social network where users can subscribe to updates from their favorite RSS feeds, find new sources of content, and debate either privately or publicly with those who share their interests. • Our catalog of RSS feeds is sorted by the community. Each user can rank their 10 favorite feeds and give each post from an RSS feed 1 to 5 stars. The more high ratings a feed gets, the higher it appears in the catalog.
  3. 3. The Problem We Solve • Where do you go to find blogs and content and how can you determine which outlets are better than others? • “I always find myself reading the same things.” – Quote from a Feedly, Zite, and Flipboard user at NYC Techday. • Existing blog catalogs and RSS readers predominantly use page hits to determine which outlets are the “best.” • This tilts the playing field towards the larger outlets who create more, but not necessarily better, content. • We are trying to solve this problem by creating a social network centered around content. Our catalog, sorted by our users, not page hits, is what makes us unique. We aim to empower an existing community by creating a virtual community centered around our RSS catalog.
  4. 4. Target Market • Our target market is anyone who reads or writes on the internet, but bloggers are the key segment. They are the most active readers and writers in the content community. • Mom bloggers are particularly important because of their importance to brands (they review more products than any other segment of the blogosphere). • 86% of brand influencers blog. By getting this demographic to the site, we make ourselves much more appealing to advertisers.
  5. 5. Who are Bloggers? • There are somewhere around 200 million blogs on the internet • 69% are between the ages of 25-49 • 50% live in the United States • 83% have been blogging for 2+ years • 74% are employed full time or self employed • 45% hold graduate degrees Source: 2012 Technorati State of the Blogosphere
  6. 6. Why Target Bloggers? • 47% make more than the median income in the United States (this figure must be higher since 19% declined to answer the question). • They spend 22 hours per week visiting social networks and consuming content on the internet. • 68% review products on their blog. • 71% say they only write about brands or products whose reputations they approve of. • 90% say it is very important that the advertising on their blog aligns with their values. • Combine all this with the fact that the vast majority of bloggers are in the 18-49 age group that advertisers covet, and it becomes apparent that bloggers are very important when marketing brands and products. Source: 2012 Technorati State of the Blogosphere
  7. 7. Blogger Motivation
  8. 8. Blogger Motivation
  9. 9. How We Make Money • Advertising • Local • Outside • Search
  10. 10. How We Make Money • comScore/Nielsen are a big factor in how brands identify successful influencers, but only 1% of influencers say those two metrics are how they define success (with hits to their site being the top choice at 52%) • 45% of influencers have been paid for a sponsored post or article. • The main complaint of influencers (68%) is that brands expect them to write posts for free. • There are plenty of opportunities to create better relationships between brands and influencers. Our data and potential scale present attractive options for both.
  11. 11. Exit Calculation Company Enterprise Value Sales EBITDA EV/Sales EV/EBITDA Facebook $62.78B $5.09B $1.19B 12.3x 52.8x LinkedIn $19.74B $972M $136.7M 20.3x 144.4x Angie’s List $1.4B $155.8M -$48.28M 9x -29x Pollis Inc. 2015 2016 2017 2018 2019 Sales $250,000 $2,500,000 $25,000,000 $250,000,000 $500,000,000 EBITDA $32,000 $900,000 $4,500,000 $40,000,000 $80,000,000 Assumptions: $500K seed, $6M Series A, $18M Series B