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Pollen VC App Promotion Summit 2014

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Pollen VC App Promotion Summit 2014

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Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.

Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.

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Pollen VC App Promotion Summit 2014

  1. 1. APP PROMOTION SUMMIT 2014
  2. 2. App Promotion Summit (London 2014) 2 MARKETING BALANCE PRODUCT MARKETING
  3. 3. App Promotion Summit (London 2014) 3 MARKETING BALANCE PRODUCT MARKETING
  4. 4. App Promotion Summit (London 2014) 4 MARKETING BALANCE PRODUCT MARKETING Monetisation Right Acquisition Right
  5. 5. App Promotion Summit (London 2014) 5 MONETISATION Test Refine
  6. 6. App Promotion Summit (London 2014) 6 MONETISATION ACQUISITION Test Refine Test Refine
  7. 7. App Promotion Summit (London 2014) 7 MONETISATION ACQUISITION SUCCESS SUCCESS FORMULA
  8. 8. App Promotion Summit (London 2014) 8 FUNDING UA CAMPAIGNS INDIE VC BACKED PUBLISHER
  9. 9. App Promotion Summit (London 2014) 9 TIMING Launch 30 Days 60 Days $ Funding Gap PAYMENT FROM APPSTORE
  10. 10. App Promotion Summit (London 2014) 10 TIMING Launch 30 Days 60 Days ! PAYMENT EVERY 7 DAYS$
  11. 11. App Promotion Summit (London 2014) 11 CREDIT IS BROKEN SELF SERVICE CREDIT TERMS
  12. 12. App Promotion Summit (London 2014) 12 TIMING Launch 30 Days 60 Days ! OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
  13. 13. Debt Funding Presentation 13 It’s not just the cash, it’s what you can do with it. Ingest daily sales data from app store Reinvest directly into advertising Accelerated Growth Trajectory
  14. 14. Debt Funding Presentation 14 VELOCITY CAPITAL ENABLES RAPID GROWTH THROUGH REINVESTMENT OF APP REVENUES
  15. 15. App Promotion Summit (London 2014) 15 CASE STUDY: DIGIPILL http://blog.pollen.vc
  16. 16. App Promotion Summit (London 2014) 16 TAKEAWAYS Test & Develop relentlessly before you begin to ramp up Keep your equity funding in the bank
  17. 17. THANK YOU martin@pollen.vc @PollenVC

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