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Some big shots wrote this whitepaper on Branded Entertainment, but ask me if I give a shit, the only reason I had to upload the sonofabitch is for insurance purposes– don't ask me what the fuck for. I would have gotten a better copy of this for you, but oh wait my computer crashed in the fire along with every fucking thing I own. Does that include my brand new hand crafted Italian espresso machine? My 12 year collection of Communication Arts. My Cannes Lionses. My photo albums, journals, cat? Yes. Gone. All of it.
All I have left is this fucking whitepaper to prove something to these insurance shmucks god knows what. So here you go insurance shmucks, suck my nut.