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LIFT Steering Group 23 January 2020


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hority clients who are analysing their administrative datasets using a LIFT Dashboard to identify vulnerability, target support and track change amongst their low income families.

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LIFT Steering Group 23 January 2020

  1. 1. Policy in Practice LIFT Steering Group 23 January 2020
  2. 2. Introduction and objectives James Rawlins, Client Success Manager Terrin Mathew, Technical Data Analyst Jade Alsop, Commercial Director The purpose of the group is to share information and learn from each other
  3. 3. Agenda 10:30 Welcome and introductions around the table 10:45 Session 1: Product • Updates and what's new • Development roadmap • Automation of data feed 11:45 Break 12:00 Session 2: Practice • Successes and challenges shared • Good campaign design • Ideas for your next campaign 13:00 Q & A, feedback and next steps 13:30 Networking lunch
  4. 4. 1111 Over to Terrin Session 1: the product
  5. 5. Released last quarter LIFT summary
  6. 6. Released last quarter Re-designed street level e
  7. 7. Released last quarter Outcome tracker & Household journey
  8. 8. 1111 What’s new
  9. 9. Automation of data feed Development of LIFT data pipeline
  10. 10. Re-designed Benefits take-up screen
  11. 11. 1111 Break
  12. 12. 1111 Over to James Session 2: the practice
  13. 13. Successes you’ve achieved • Development of information for people claiming Universal Credit • Pension credit take up • Early homelessness prevention • Responding to welfare reform changes like bedroom tax
  14. 14. Challenges you’re experiencing • What governance have you needed to do in your authorities? i.e. Data Privacy Impact Assessments? • What's the easiest way to get off the ground, resources permitting? • Using the Track Residents tool is good for high-level tracking, and identifying trends. It would be useful to have a quick tool for identifying performance following targeting specific groups.
  15. 15. Advice you want to share • The capabilities are immense when time is given in exploring the tool • Make the time to explore • Start small • Ensure you have resources to do something with the information you get. • Plan for additional resources to utilise dashboard • Ensure the resources are in place or at least visualised in order to carry out the targeted work. • Make sure SHBE data is as accurate as possible. • Experiment which the different elements of data in the tool and just go for it. PIP are always there to help you explore ideas for change, learning from data and translating that into insight that can really make a difference to peoples lives.
  16. 16. Round the table • What’s worked well? • What’s not worked so well? • What were the main hurdles, and how did you overcome these? • What lessons have you learned?
  17. 17. LIFT campaign checklist 1. What's your starting point? 2. What’s your campaign objective? 3. What’s your strategy? 4. Who’s your target audience? 5. What activity are you going to do? 6. What do you want your audience to know? What do you want them to do? 7. How are you going to reach your audience? 8. What timeframes are you working within? 9. What resources do you have? 10. Evaluation
  18. 18. Tracking your outcomes 1. What is the success criteria for your objective? 2. Define measurable outcomes that relate to your success criteria 3. Capture data that produce meaningful metrics 4. Baseline performance for comparison 5. Define project periods – start and end dates EXAMPLE OBJECTIVE COHORT SIZE RESPONSE RATE OUTCOMES CONVERSION RATE NUMBER % PC take up 300 150 50% 120 PC awards 40% Homelessness prevention 200 (high risk) 50 25% TA reduction 10% reduction in TA
  19. 19. Measuring success 1. Use volume metrics from tracking your outcomes 2. Calculate value to: • The customer • The council • Cashable savings • Cost avoidance • Social Impact – non monetary 3. Calculate return on investment HOUSEHOLD GAIN ECONOMIC BENEFIT FISCAL BENEFIT CAMPAIGN COSTS ROI Weekly x 52 Volume x household gain Include all benefits to the council Fixed costs + project costs Fiscal benefit – campaign costs
  20. 20. Ideas for your next LIFT campaign • Proposal to agree a campaign and execute it together 1. Collaborative 2. Collective momentum 3. Shared collateral 4. Comparative opportunity • What plans do you already have? • What’s been done before • Something totally new • Timescales • Sharing outcomes
  21. 21. Development roadmap Continued LIFT data pipeline work Development work – usability and speed Analysis areas: Measures of poverty: improving financial resilience measure, SMC, Fuel and food poverty Temporary accommodation 2023 scenario Impact evaluation
  22. 22. 1616 Thank you • Feedback form • Date of next steering group • Networking lunch 0330 088 9242