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FinCon 15: Engage Your Audience With The Best Storytelling Techniques

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Being able to tell a great story is something every barman and barmaid treasures. But, doing it online and keeping your audience engaged throughout 1,000+ words of your ramblings can be a much for difficult task. From a Moth Grandslam alum and regular contributor to top-tier publications, pull up a barstool for this chat on how to keep your readers engaged and leave them feeling enlightened by PolicyGenius CEO, Jennifer Fitzgerald. If nothing else, you're sure to be a better storyteller to your new FinCon friends by the end of the night.

We will breakdown the three components storytelling including:

- The Basics (decide on your tone in-advance, keep it short and don't bore us all)

- Advanced Techniques (just like training for The Moth)

- Extra Pro-Level Tips (finally, here are some optional techniques that can help you turn a “ha ha, that’s cute” story into a "that’s awesome!” story).

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FinCon 15: Engage Your Audience With The Best Storytelling Techniques

  1. 1. Engage Your Audience with the Best Storytelling Techniques
  2. 2. 1. Keep it short
  3. 3. Less is more…have a single purpose
  4. 4. 2. Don’t forget basic story structure: *Setup *Conflict *Resolution
  5. 5. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally___.
  6. 6. 3. Don’t dwell on the dreaded forgotten details
  7. 7. Nobody cares: • If her name was Barbara or Joyce • Whether she worked in payroll or accounting • If you saw her in a Chilis, or no wait, was it Applebees?
  8. 8. 4. Keep it moving
  9. 9. Deliver story value every 15-20 seconds
  10. 10. 5. Don’t “Kanye” your story
  11. 11. Ask yourself: would I root for myself in this story?
  12. 12. 6. Use humor competently
  13. 13. No
  14. 14. Try this original joke formula: List of 3 {zig, zig, zag}
  15. 15. McDonald’s will not serve breakfast late. There are no other rules, though. Homeless guy living in the bathroom? Cool. People throw up in line? Cool. But two minutes late? No eggs.
  16. 16. I can’t think of anything worse after a night of drinking than waking up next to someone and not being able to remember… …their name, …or how you met …or why they’re dead
  17. 17. 7. Have an ending
  18. 18. End with a: Comeuppance or Twist or Lesson learned or
  19. 19. 1. Keep it short 2. Don’t forget basic story structure 3. Avoid the dreaded forgotten details 4. Keep it moving 5. Don’t “Kanye” your story 6. Use humor competently 7. Have an ending
  20. 20. Thank you!

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