Indore, 8th August 2012: Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., the world leader in off-road and All-Terrain vehicles today entered into Indore with the unprecedented launch of their off-road vehicles. The price range of the lifestyle and the luxury product which starts from Rs. 2.55 Lakhs onwards will be available in Indore through My Car Polaris, Indore. Commenting on the occasion, Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd., said “We are extremely proud to announce that world’s number one company in off road vehicles is venturing into Indore to offer unmatched off road experience. Madhya Pradesh is one of the major tourist destinations in India and because of our expertise in providing world class off road products to our customers; we have decided to expand our reach, to open the door for fun rides in Indore. We are pleased to appoint My Car Polaris as our network dealer in Indore Market”. Speaking about the market scenario, Mr. Dubey said, “The specialised automobile market is at a nascent stage in India. Our principal aim is to sensitize the consumers and create a new market for the possible options available in recreational vehicles such as ATV, Ranger, RANGER RZR® Side-by-Side vehicles and snowmobiles and to generate more interest in these activities We will focus on the utility application of our vehicles in areas of farming, mining, forest, military, police and para military forces.