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Ludhiana, 3rd August 2012: Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., the world leader in off-road and All-Terrain vehicles today entered into Ludhiana with the unprecedented launch of their off-road vehicles. The price range of the lifestyle and the luxury product which starts from Rs. 2.55 Lakhs onwards will be available in Ludhiana through Chadha Motors.
Commenting on the occasion, Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd., said “We are extremely proud to announce that world’s number one company in off road vehicles is venturing into Ludhiana to offer unmatched off road experience. Our all terrain vehicles will open new avenues in the agriculture sector and provide excitement to the off road enthusiasts in Ludhiana. We are pleased to appoint Chadha Motors as our network dealer in Ludhiana”.
Speaking about the market scenario, Mr. Dubey said, “The Off-road automobile market is at a nascent stage in India. Our principal aim is to sensitize the consumers and create a new market for the possible options available in recreational vehicles such as ATV, Ranger, RANGER RZR® Side-by-Side vehicles and snowmobiles and to generate more interest in these activities. We will focus on the utility application of our vehicles in areas of farming, mining, forest, military, police and para military forces.