Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll

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More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer. By tailoring your campaign’s messaging and creative to a specific target audience, everything from your creative build to your media buy becomes that much smarter and more focused around campaign’s key performance objectives.

In this 30 minute webinar you’ll gain a clear understanding of how PointRoll enables you to make your campaigns more effective across all placements and devices

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  • Dynamic creative optimization enables an advertiser to target the right message to the right consumer. It allows them to efficiently custom-tailor the right combination of creative elements and is very effective at increasing campaign performance.
  • Step One: Identify Key Dynamic Elements
    Step Two: Indentify Custom Dynamic Rule Sets
  • Limitless creative variations based around client key performance objectives and online engagement learning
  • Creative versioning with advanced optimization can easily determine what combination of creative elements (products, offers, videos, backgrounds, etc) to serve based on information known about the user!
  • PointRoll can ALSO segment visitors on a variety of levels including:

    Behavioral Data from Yahoo!, AOL, QuadrantOne, and more!
    Demographic profiles from Yahoo!, AOL, QuadrantOne, BlueKai and more!
    Custom inputs allow you to target based on third party data providers
    Once visitor segments are determined, Pointroll will auto optimize on all visitor profiles
    Geographies, both predefined and custom created territories
    Context based on media buy (publisher, site section, placement)

  • Let PointRoll determine the combination of creative elements that is best for each visitor segment through advanced optimization and testing. Advanced optimization combines creative versioning with a powerful auto-optimization engine to yield maximum results for your rich media campaign.
  • New Reporting Screenshots Needed
  • By providing you with one centralized tool and database, PointRoll solves this challenge and empowers you to maintain your global brand standards while giving control to the local level. PointRoll provides a measurable and effective way to activate marketing programs at the local level.

    Key Benefits 
    - Easily execute field marketing initiatives 
    - Successfully manage brand and communication  standards across your marketing footprint  
    - Your local level marketing executives can smoothly   create custom marketing communications 
    - Distribute one ad to multiple digital formats including rich media display ads, mobile, social and more 
    - Prove the effectiveness of co­op advertising dollars 
    Measure performance based on creative versioning,  targeting, geography, behavioral segments and more

    Additional Benefits
    - Ensures that only the right employees have access through user roles and privileges and maintains branding with a fully customizable interface
    - Interface offers built-­in offer archive and preview capabilities
    - Able to optimize and personalize offers with advanced user data from publishers and data providers
    - Powers any digital distribution channel, including online ads, mobile, social, local websites and more, enabling you to dynamically deliver your message across the digital landscape

  • Click on “Dynamic Ads” to trigger online demo
  • Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll

    1. 1. 1 2012 DYNAMIC CREATIVE & OPTIMIZATION TERRY POWERS, PRODUCT MANAGER
    2. 2. 22 POINTROLL WEBINAR: PRESSING PLAY ON IN-STREAM • ASK QUESTIONS • FOLLOW @POINTROLL • TWEET ALONG HASH TAG #PRDCO
    3. 3. 3 DYNAMIC CREATIVE & OPTIMIZATION WHAT IS DYNAMIC CREATIVE OPTIMIZATION? VARIOUS NAMES TO AN EVER CHANGING DIGITAL SOLUTION
    4. 4. 44 2012 DYNAMIC CREATIVE OPTIMIZATION CLICK HERE FOR DEMO TARGETING DESIGN OPTIMIZATION REPORTING
    5. 5. 5 DYNAMIC CREATIVE & OPTIMIZATION DYNAMIC ANATOMY
    6. 6. 66 Background Offer Images Messaging THE ANATOMY OF A DYNAMIC AD… 2012 DYNAMIC CREATIVE OPTIMIZATION
    7. 7. 77 EASILY CREATE DIFFERENT VERSIONS OF THE SAME DYNAMIC CREATIVE BASED ON RULES… 2012 DYNAMIC CREATIVE OPTIMIZATION MALE – TEXAS - $600 - ORANGE FEMALE - TEXAS - $300 - BLUE MALE - NY - $500 – GREEN FEMALE - NY - $300 - PINK MALE – TEXAS - $500 – RED FEMALE - FLORIDA - $600 - PURPLE FEMALE - NY - $600 – BLUE FEMALE - NY - $300 – GREEN
    8. 8. 88
    9. 9. 9 DYNAMIC CREATIVE & OPTIMIZATION DYNAMIC CREATIVE MADE EASY
    10. 10. 1010 JEWLERY MEN WOMEN BEAUTY HOME DECOR SNAPSHOTS OF A POINTROLL DYNAMIC CAMPAIGN 2012 DYNAMIC CREATIVE OPTIMIZATION
    11. 11. 1111 DEMOS 2012 DYNAMIC CREATIVE OPTIMIZATION Click to View Click to View Click to View Click to View Click to View Click to View Click to View Click to View Click to View
    12. 12. 12 DYNAMIC CREATIVE & OPTIMIZATION TARGETING & OPTIMIZATION
    13. 13. 1313 RULE BASED TARGETING 2012 DYNAMIC CREATIVE OPTIMIZATION
    14. 14. 1414 AUDIENCE TARGETING 2012 DYNAMIC CREATIVE OPTIMIZATION
    15. 15. 1515 OPTIMIZE BEST PERFORMING CREATIVE 2012 DYNAMIC CREATIVE OPTIMIZATION
    16. 16. 16 MEASUREMENT & REPORTING More than 150 metrics are available to use individually or in sets. 2012 DYNAMIC CREATIVE OPTIMIZATION BENCHMARK DATA AUTOMATED REPORTS CUSTOM ANALYTICS CREATE, MANAGE, OPTIMIZE
    17. 17. 17 DYNAMIC CREATIVE & OPTIMIZATION WHY USE DYNAMIC CREATIVE?
    18. 18. 1818 WHY DYNAMIC CREATIVE OPTIMIZATION? 2012 DYNAMIC CREATIVE OPTIMIZATION Key Benefits: • Deliver the right message with the right imagery at the right time to the right user • Fully Customizable Dynamic Solution Based on Advertiser’s Goals (KPI’s) • Identify and target audience segments with advanced audience analytics • Target, re-target and optimize both creative and performance within a single platform, team and reporting tool • Gain control of your digital promotions across all devices and digital platforms from a single, one stop shop
    19. 19. 19 STRATEGIC DYNAMIC MESSAGING WORKS • 28% of Digital Marketers in North America believe Dynamic Optimization to be more effective than any other online ad format or technique* 2012 DYNAMIC CREATIVE OPTIMIZATION *SOURCE: eMarketer, Adobe 2011 Survey Digital Marketing in the Next Decade Click HERE to View Full Article
    20. 20. 20 DYNAMIC CREATIVE & OPTIMIZATION WHEN TO USE DYNAMIC CREATIVE
    21. 21. 2121 • Efficiently create hundreds or thousands of creative versions • Make frequent changes to an ad • Target a specific creative message to a specific audience • Optimize best performing creative elements USE DYNAMIC CREATIVE WHEN YOU NEED TO… 2012 DYNAMIC CREATIVE OPTIMIZATION
    22. 22. 22 Creates efficiencies saving upwards of 50% on production time and effort. WHY DYNAMIC MAKES SENSE WITH POINTROLL 2012 DYNAMIC CREATIVE OPTIMIZATION EFFICIENT Targeted relevant ads are proven to be more effective in driving conversion, increasing ROI Saves not only production time, but time spent trafficking, managing data and reporting PROVEN SAVINGS
    23. 23. 23 YOUR BRAND, EVERYWHERE “72% of consumers want an integrated marketing approach consistent across mobile, social, TV…” MyBuys July 2011 WHAT WE DO FOR OUR CLIENTS
    24. 24. 24 DYNAMIC CREATIVE & OPTIMIZATION QUESTIONS??

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