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IN-STREAM BEST PRACTICES:VIDEO CAMPAIGNS THATDRIVE SUCCESS                            1
• ASK QUESTIONS• FOLLOW @POINTROLL• TWEET ALONG #PRVIDEO                         2
THREE STEPS TOSTREAMLINE YOURIN-STREAM VIDEO                  3
STEP #1:CHOOSE TYPE OF IN-STREAM       Standard         Interactive        Dynamic     Interactive/Dynamic                ...
STEP #2:CHOOSE CAMPAIGN OBJECTIVE      Direct Response   Brand Awareness                                          5
STEP #3:CHOOSE LAYOUT Side Bar Overlay   Bottom Overlay   End Card                                                6
STANDARDIN-STREAM            7
8
STANDARD IN-STREAM••••                         9
10
INTERACTIVEIN-STREAM              11
12
13
INTERACTIVE IN-STREAM••••                            14
DYNAMICIN-STREAM            15
16
DYNAMIC IN-STREAM••••                        17
HYBRIDIN-STREAM            18
19
20
21
HYBRID IN-STREAM••••                       22
IN-STREAM VIDEOTAKE-OVER                  23
24
IN-STREAM VIDEO TAKE-OVER••••                                25
POINTROLL IN-STREAMRECOMMENDATIONS                      26
STANDARD IN-STREAM                     27
INTERACTIVE IN-STREAM                     ••                     •••                            28
IN-STREAM EFFECTIVENESS       •            •     •     •            •                  •                          29
DYNAMIC IN-STREAM•                   ••••                        30
POINTROLL &IN-STREAM              31
IN-STREAM CERTIFIED PUBLISHERS                                 32
33
DEEP VIDEO INSIGHTS AND ANALYTICS              •            •              •            •              •            •     ...
35
SUPPORTED VIDEO FORMATS•            •            ••            •            •             •             •             •   ...
LET’S RECAP              37
LET’S RECAP              38
POINTROLL MAKES IN-STREAM EASY•    •        •        •        •        •        •                                 39
POINTROLL MAKES IN-STREAM EASY•    •    •        •        •        •    •                                 40
POINTROLL MAKES IN-STREAM EASY•    •    •    •                                 41
POINTROLL MAKES IN-STREAM EASY                                 42
THANK YOU            43
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In-Stream Best Practices Webinar

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With everyone rushing to explore the in-stream video space, brands and marketers continue to search for creative ways to stand out and drive user interaction. Whether brand awareness or direct response is the end goal, marketers need to understand the various components of an in-stream ad and the necessary steps needed to build a successful campaign.

In this 30 minute webinar PointRoll's Director of Creative Technology, Todd Pasternack, will guide you through some best practices when planning your in-stream video campaigns.

Published in: Technology, Business
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In-Stream Best Practices Webinar

  1. 1. IN-STREAM BEST PRACTICES:VIDEO CAMPAIGNS THATDRIVE SUCCESS 1
  2. 2. • ASK QUESTIONS• FOLLOW @POINTROLL• TWEET ALONG #PRVIDEO 2
  3. 3. THREE STEPS TOSTREAMLINE YOURIN-STREAM VIDEO 3
  4. 4. STEP #1:CHOOSE TYPE OF IN-STREAM Standard Interactive Dynamic Interactive/Dynamic 4
  5. 5. STEP #2:CHOOSE CAMPAIGN OBJECTIVE Direct Response Brand Awareness 5
  6. 6. STEP #3:CHOOSE LAYOUT Side Bar Overlay Bottom Overlay End Card 6
  7. 7. STANDARDIN-STREAM 7
  8. 8. 8
  9. 9. STANDARD IN-STREAM•••• 9
  10. 10. 10
  11. 11. INTERACTIVEIN-STREAM 11
  12. 12. 12
  13. 13. 13
  14. 14. INTERACTIVE IN-STREAM•••• 14
  15. 15. DYNAMICIN-STREAM 15
  16. 16. 16
  17. 17. DYNAMIC IN-STREAM•••• 17
  18. 18. HYBRIDIN-STREAM 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. HYBRID IN-STREAM•••• 22
  23. 23. IN-STREAM VIDEOTAKE-OVER 23
  24. 24. 24
  25. 25. IN-STREAM VIDEO TAKE-OVER•••• 25
  26. 26. POINTROLL IN-STREAMRECOMMENDATIONS 26
  27. 27. STANDARD IN-STREAM 27
  28. 28. INTERACTIVE IN-STREAM •• ••• 28
  29. 29. IN-STREAM EFFECTIVENESS   • • • • • • 29
  30. 30. DYNAMIC IN-STREAM• •••• 30
  31. 31. POINTROLL &IN-STREAM 31
  32. 32. IN-STREAM CERTIFIED PUBLISHERS 32
  33. 33. 33
  34. 34. DEEP VIDEO INSIGHTS AND ANALYTICS • • • • • • • • • 34
  35. 35. 35
  36. 36. SUPPORTED VIDEO FORMATS• • •• • • • • • 36
  37. 37. LET’S RECAP 37
  38. 38. LET’S RECAP 38
  39. 39. POINTROLL MAKES IN-STREAM EASY• • • • • • • 39
  40. 40. POINTROLL MAKES IN-STREAM EASY• • • • • • • 40
  41. 41. POINTROLL MAKES IN-STREAM EASY• • • • 41
  42. 42. POINTROLL MAKES IN-STREAM EASY 42
  43. 43. THANK YOU 43

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