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Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including:
• Myth: Expandables can’t run on exchange-traded media
• Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers
• Myth: Campaign performance is best measured through CPA and CTR
• Myth: One size creative fits all
• FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%
View this webinar to hear these and other myths get busted. You’ll also hear about recent campaigns – featuring both targeted and interactive rich media ads.