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Facebook – the path to growth 
Babelcamp 2014 
September 6, 2014
Peter Podolinsky, Client Partner Czech / Slovak
Marketplace 
Social Network 
Inspiration / Discovery 
$ 10 M GMV per month 
700 k transactions per month 
~1hr spent per d...
Vinted History 
first engineer 
hired, 7 FTEs 
5m visits 
Angel 
invest. 
1m visits 
DE becomes 
market #1 
LT: website 
o...
Vinted is looking for: 
- scalability 
- super precise targeting 
- extra accurate tracking
KPIs: sellers & buyers 
Platform: Mobile
Vinted have already tried:
Vinted went for Facebook 
Why?
Scalability / Targeting / Tracking 
Targeting: Precise 
Interests 
Targeting: Device & O 
S 
Tracking: SDK 
Youth are on 
...
Meet Como 
A cloud-based DIY 
platform for the instant 
creation of custom mobile 
apps for all leading mobile 
devices – ...
Fast facts 
publishers 
users 
user interactions 
apps generated daily 
Como founded 
1,000,000 
22 million 
1.8 billion 
...
It’s all about business 
Business Restaurants 
Music 
Bloggers Photography Education
Success story 
`
Business model
Ad spend - Q1 2014 
google search 
google GDN 
FB 
Gmail 
Bing 
Adroll 
Outbrain 
Google 
Search 15% 
Gmail 9% 
FB 73%
Start here, grow everywhere
Go mobile
Track performance across devices
Implement tracking pixels 
Custom Audiences 
from your Website 
Custom Audiences from 
your Mobile App 
* 
*
Connect with customers 
By remarketing to website and mobile app visitors 
Your website or mobile app 
Exit 
Ads served in...
BUILD GROW MONETIZE
Facebook - The Path to Growth - Babelcamp 2014
Facebook - The Path to Growth - Babelcamp 2014
Facebook - The Path to Growth - Babelcamp 2014
Facebook - The Path to Growth - Babelcamp 2014
Facebook - The Path to Growth - Babelcamp 2014
Facebook - The Path to Growth - Babelcamp 2014
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Facebook - The Path to Growth - Babelcamp 2014

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How Facebook helps businesses grow. See slides from my Babelcamp 2014 presentation.

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Facebook - The Path to Growth - Babelcamp 2014

  1. 1. Facebook – the path to growth Babelcamp 2014 September 6, 2014
  2. 2. Peter Podolinsky, Client Partner Czech / Slovak
  3. 3. Marketplace Social Network Inspiration / Discovery $ 10 M GMV per month 700 k transactions per month ~1hr spent per day per DAU 1.5m MAU / 600k DAU discovery photo feed 150 k listings per day
  4. 4. Vinted History first engineer hired, 7 FTEs 5m visits Angel invest. 1m visits DE becomes market #1 LT: website of the year award 100 FTEs app-first product 25 FTEs / 10m visits 2008-09 2009-03 2009-09 2010-03 2010-09 2011-03 2011-09 2012-03 2012-09 2013-03 2013-09 2014-03
  5. 5. Vinted is looking for: - scalability - super precise targeting - extra accurate tracking
  6. 6. KPIs: sellers & buyers Platform: Mobile
  7. 7. Vinted have already tried:
  8. 8. Vinted went for Facebook Why?
  9. 9. Scalability / Targeting / Tracking Targeting: Precise Interests Targeting: Device & O S Tracking: SDK Youth are on Facebook Targeting: Lookalike s Targeting: CA from Mobile Apps
  10. 10. Meet Como A cloud-based DIY platform for the instant creation of custom mobile apps for all leading mobile devices – no coding, no fuss.
  11. 11. Fast facts publishers users user interactions apps generated daily Como founded 1,000,000 22 million 1.8 billion 4500 2010
  12. 12. It’s all about business Business Restaurants Music Bloggers Photography Education
  13. 13. Success story `
  14. 14. Business model
  15. 15. Ad spend - Q1 2014 google search google GDN FB Gmail Bing Adroll Outbrain Google Search 15% Gmail 9% FB 73%
  16. 16. Start here, grow everywhere
  17. 17. Go mobile
  18. 18. Track performance across devices
  19. 19. Implement tracking pixels Custom Audiences from your Website Custom Audiences from your Mobile App * *
  20. 20. Connect with customers By remarketing to website and mobile app visitors Your website or mobile app Exit Ads served in News Feed Drive back to your website or mobile app How to get started: 1. Implement the Facebook pixel or SDK on all pages 2. Set audience rules to build Custom Audiences from your website or mobile app Custom Audiences from your website or mobile app
  21. 21. BUILD GROW MONETIZE

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