16 Ways To Enhance Your Marketing With Visual Content


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Do you want to increase your online interactions? Have you seen the huge increase in the use of visual content online? Visual content not only gets more interactions, it is more interesting. We created this SlideShare to help you start gathering some ideas on how you can enhance your marketing using visual content.

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16 Ways To Enhance Your Marketing With Visual Content

  1. 1. 16 Ways To Enhance Your Marketing WithVisual Content Pocket Your Shop
  2. 2. What is visual content?Why should even you care?
  3. 3. Simply put…Visual content is any imageor video you use online to promote your brand.
  4. 4. Did you know…
  5. 5. 90% of information transmitted to the brain is visual, and visuals areprocessed 60,000X faster in the brain than text.
  6. 6. Or that, photos generate 53% more likes than the average post? Andthat videos are shared 12X more than links and text posts combined?
  7. 7. How about that Pinterestdrives sales directly from its website -- of people with Pinterest accounts, 21% have purchased an itemafter seeing it on Pinterest.
  9. 9. #1Use varying content.
  10. 10. Using just one form of visual content will bore your customers. Mixthings up, use different types of images and videos that appeal todifferent types of customers. Note which are successful and whichare not.
  11. 11. #2Use Pinterest & Instagram.
  12. 12. Pinterest and Instagram serve two very important uses. They bothallow you to share beautiful visual content and more importantly,they provide inspiration for your own content. Do not miss theopportunity to use these high-traffic social networks to findpotential customers and get inspired.
  13. 13. #3Add text to your images.
  14. 14. Give your photos some character and put text on top of them. Itmakes your audience read exactly what is in the photograph versusscanning over the photo then possibly reading your caption. Call-to-actions in your visual content can be very powerful.
  15. 15. #4Take advantage of socialnetwork headers.
  16. 16. Your Facebook, Twitter, LinkedIn and Google+ accounts give yousome great flexibility in showcasing your brand. They make use ofheaders that allow you to display a large image. Use these spaces toinstantly capture the attention of your audience and new users.
  17. 17. #5Use your smartphone.
  18. 18. That smartphone you carry with you everywhere, all the time. Has apowerful high-resolution camera on it, that works with hundreds ofeasy-to-use photo and video editing apps. With 99 cents a littlecreativity your smartphone can become and visual contentpowerhouse!
  19. 19. #6Get your customers toshare their own content.
  20. 20. Why not tap your audience to share their content? On Facebookyou can allow users to post photos and links to your while, while onPinterest you can create shared boards and invite others to fillthem. Possibly start a unique hashtag (ex: #sonylove) on Twitter orInstagram to sort and share content with your audience.
  21. 21. #7Quotes work great.
  22. 22. People love sharing interesting quotes they find. Instead of justusing a simple text post with a quote, create an image with the textand post it as a photo. Quotes are highly shareable and easy foryour audience to understand and consume.
  23. 23. #8Create a collage.
  24. 24. There a ton of great apps and free online tools that allow youcombine pictures to create a simple story or emphasize a point. Usethese to showcase some creativity and use multiple photos in asingle image.
  25. 25. #9Use popular memes.
  26. 26. Ever hear of the "Harlem Shake" or "Grumpy Cat"? These are calledmemes and they reach almost unimaginable numbers of people. Itis important to keep them relevant and timely. Do not try to forceyour business into a conversation and make sure you are not thelast one to do it!
  27. 27. #10Watermark your originalcontent.
  28. 28. When you post important images or pieces of content, for exampleimages from an award ceremony or product release, how-to guides,etc. add a watermark of your businesses logo. This way your logowill travel with that image anywhere it is shared online.
  29. 29. #11Use how-to images.
  30. 30. Know how-to do something useful? Use images and overlayexplanations to teach your audience something. If you want tocreate a short video or webinar explaining it, thats even better!
  31. 31. #12Visualize data & numbers.
  32. 32. Much like the quotes, using an image to portray an idea is mucheasier. Create a simple visual to explain data and numbers that willultimately make it more enticing and likely that people will view andshare it.
  33. 33. #13Create an infographic.
  34. 34. In PowerPoint you can create simple infographics to make a point ortell a story using numbers and visuals. Make sure yours is useful andwell designed, a simple search on Pinterest will turn up a ton ofgreat inspiration.
  35. 35. #14Connect all the dots.
  36. 36. Connecting social networks together will allow you to share onepiece of content to multiple places. Other simple things like addinglinks in your email footer, using Facebook apps, or running a smallpay-per-click campaign will increase your followers. Make yoursocial networks easy to find on all your online networks.
  37. 37. #15Use SlideShare to makeinfo more interesting!
  38. 38. Did you enjoy flipping through the highlights of this presentationusing SlideShare? It only took us an extra hour or two once we hadcreated this post. They get the point across quickly, are visuallyappealing and easy to share across multiple networks.
  39. 39. #16Think mobile users.
  40. 40. Do not forget that close to half of all social traffic comes frommobile users. It is important to understand they expect all of theircontent to be appealing and easy to consume. Overtime thisaudience will grow and in a year or two you will wish you hadstarted focusing on that audience today. Remember with mobile,less is more.
  41. 41. How are you usingvisual content? Pocket Your Shop