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This paper discusses how an expected decrease in market share for Toyota will influence the other competitive brands and specifically what Hyundai could do to leverage the opportunity in terms of their marketing message. This analysis only focuses on the larger side of the medium / large car segment.
For our analysis, we have used Pointlogic’s M3 Automotive study. This study, which was fielded in the fall of 2009, aims to help automotive advertisers with deciding on an appropriate messaging strategy and to build corresponding marketing communication plans. The study uses a survey among 15,000 consumers to understand their purchase behavior across 8 car segments.