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Changing the Game of Public Relations with Technology PR

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In a world before the rise of the Internet, public relations were about having access to journalists, press releases and fancy cocktail parties.

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Changing the Game of Public Relations with Technology PR

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  2. 2. Changing the Game of Public Relations with Technology PR In a world before the rise of the Internet, public relations were about having access to journalists, press releases and fancy cocktail parties. It was a little slower back then for companies to gain traction in their chosen market with the average time being around six months or so. Nowadays, with the rise of technology and the “age of twitter”, a new company can instantly become successful overnight all based on their social media presence. What Does This Mean? Technology in PR has seriously changed roles, and cannot be ignored. A good PR tactic will incorporate more traditional PR tactics (such as approaching mainstream media and companies) with technology PR. Depending on what industry your business is in, it is essential that you have an online presence, or else you are not considered ‘credible’. You also want a way to reach as many people as possible, and using technology is the perfect way to do so.
  3. 3. How Do You Use Technology in PR? With SEO, you can optimize your articles and tweets by sprinkling keywords here and there so people are able to notice your company more. You can also optimize news content with the right kinds of keywords and highly popular phrases. You can also consider using photos to help optimize posts, as well as using other PR technology such as YouTube Videos. If you’re not convinced, reference the countless examples of overnight singing sensations that became famous because of YouTube. You want to be able to use the technology in such way that it will achieve as much influence as possible. You also want to increase visibility on your brand and your reputation. Using social media can help you engage with potential customers, and to build relationships with them. You can even use it as part of your overall customer experience. Just think about how many people tweet businesses when they want to complain about a product, or even to sing praises about it. Some companies go as far as use social media (such as Twitter) as part of their customer service. Many banks and airlines allow people to contact them about questions on services and products.
  4. 4. What is the Best Approach? The best approach is to use old-fashioned PR tactics while incorporating the appropriate technology. Sure, social media is on the rise, but you cannot ignore tried and true tactics as they still have a place in the PR world. There are still many people out there that might not trust a brand solely by its reputation online. This means that your company needs to have good communication between the PR Company and media. Making sure that a good strategy is in place helps you complete your goals faster. Doing detailed research beforehand helps because you can be more efficient at targeting your ideal audience. It also helps you find out how the public is already viewing the brand, and who the key competitors are. No matter what your tactics are to grow your business, don’t ignore how PR technology can play a crucial role. The more you incorporate these today; the better off your company will be in the long run.
  5. 5. PMBC Group 345 N. Maple Dr., Suite 105 Beverly Hills, CA, 90210 Phone: 310.777.7546 Email : info@pmbcgroup.com http://pmbcgroup.com/ Visit Us On

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