Mobile Commons - PluggedIn NYC011210


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Mobile Commons - PluggedIn NYC011210

  1. 1. connect • engage • measure Anthony Risicato, CEO
  2. 2. The Company • A SaaS platform for agencies and marketers to launch and manage large scale Mobile Messaging (SMS) programs. * Text Messaging * Voice Calls * The Web • Founded: 2007 / Venture backed: 2008 • 85+ customers • Direct Sales, Agency and Reseller channels • API’s for CRM data integration and portability • Seasoned executive team from Media, Publishing, Tech and Marketing industries 3
  3. 3. The Team • Anthony Risicato - CEO – 15 year interactive industry veteran. Formerly of Doubleclick, Innovation Interactive and Covario. Focused on building high performance teams and hyper-growth businesses. • Jed Alpert – Founder – Innovator in the mobile space. Longtime participation in political advocacy and non-profit sectors. Launched MC based on his work in Entertainment and Media. • Benjamin Stein – CTO – Technology evangelist from Bloomberg and ShadowTV. Developed high-availability, large-scale applications. Recognized leader in Ruby programming community. 4
  4. 4. Key Customers Public Interest Arts & Culture Consumer Brands Labor Unions Health & Human Services Politics Conservation Associations 5
  5. 5. Why Mobile Messaging? • Impact of traditional Print/TV/eMail/DM/DR channels is quickly fading. • All consumers are mobile. (270M users, 4B messages daily) • Today’s marketers must bridge offline-online efforts. • Dollars always flow to results. 6
  6. 6. Martha Stewart uses Mobile Commons… Web Email Let’s make it perfect TV/Radio Text WEDDING to 69866 for a wedding wish from Martha Print Text WEDDING to 69866 7
  7. 7. … to create integrated programs with SMS Marketing Acquisition CRM Retail Advertisers • Brand engagement opportunity • Drive opt-ins via Print or Digital • Collect email addresses for marketing • Upsell opportunities for advertisers 8
  8. 8. ... and measure the ROI • Built-in wizards make campaign setup easy • Comprehensive reporting for campaign insights 9
  9. 9. The Mobile Commons Platform mCommons™ Flagship product. Integrate mobile text Reach Your Customers messaging into your campaign strategy, CRM tools, and your website. Simple. Powerful. mConnect™ Innovative voice application that ties in Engage Your Audience easily with your email, web and mobile campaigns mData™ Automatically search databases maintained Information on the Go by your company anywhere mCast™ Go big! Take incoming messages and Interactive Events project them onto large outdoor screens, at live events, or into web widgets 10
  10. 10. Mobile Marketing Ecosystem Messaging Display REVENUE: 2012: $388M 2012: $376M FORMAT: Universal Fragmented USAGE: 88% Verve 43% ENGAGEMENT: 95% HipCricket Unknown AUDIENCE: 270M iLoop 35M Mobile Commons AdMob, Millennial, mSnap, CellTrust, Crisp Wireless mBlox, Air2Web Quattro 11
  11. 11. Messaging is Revenue Leader • Mobile marketing growing rapidly (CAGR 37%) from 2008-2012 • Mobile Messaging has been and will continue to be the revenue leader in the broader mobile market through 2012 • Mobile Messaging is the most pervasive, widely-adopted and greatest response generator in mobile marketing US Mobile Advertising Spending, 2008-2012 (millions) 2008 2009 2010 2011 2012 Messaging $192 $229 $285 $340 $388 Display $70 $104 $166 $257 $376 Search $58 $83 $142 $232 $376 Total $320 $416 $593 $830 $1,140 12 Source: eMarketer, September 2009
  12. 12. Sales Strategy  Direct Sales team driving deals with large consumer brands and their agencies  Reseller relationships with integration partners  Agency Licenses for agency operating companies 13
  13. 13. Why Mobile Commons? • Mobile Commons is in-market, generating revenue and executing above plan. • Mobile messaging is a Force Multiplier for traditional marketing efforts. • We have a potent combination of Direct Sales and Agency/Reseller partners. • The Mobile Commons team has a history of execution in the media and marketing space 14
  14. 14. “In the mind of the US consumer, mobile is not an emerging channel. It’s a fact of life. You carry your phone. People sleep with their phone. Some people have two or three phones and that is your digital life link throughout the day. For the consumer, mobile is not optional.” – Patrick J. Moorhead, Razorfish August 12, 2009
  15. 15. Thank you Anthony Risicato, CEO Title slide 917.292.7347 Text MCOM to 30644