MBA Lessons for Hackers - Barcamp NYC Presentation by pledge4good

1,325 views

Published on

Presentation given by pledge4good co-founder Vikram Bellapravalu at Barcamp NYC 7 on 6/9/2012. Vikram, a 2012 graduate of the Wharton MBA program, talked about a sample of the MBA lessons from the classroom he has applied in recent weeks to pledge4good.

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,325
On SlideShare
0
From Embeds
0
Number of Embeds
639
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MBA Lessons for Hackers - Barcamp NYC Presentation by pledge4good

  1. 1. SAVE YOUR $100K: MBALESSONS FOR HACKERSFor more information, please contact Leonard Fishman atlenny@pledge4good.com or Vikram Bellapravalu at vik@pledge4good.com.
  2. 2. WALL STREET TO VIA AN MBA Tracer Capital Management 1
  3. 3. THE REALITY: MBAS CAN CREATE GREATCOMPANIES 2
  4. 4. #1: THE BEST WORKPLACES HAVE COMMON TRAITS Start-up / entrepreneurship implication: HR, culture Skill variety Meaningfulness Task significance Motivated Responsibility Autonomy EmployeesKnowledge of Results Feedback 3
  5. 5. #2: VIRALITY DOESN’T JUST HAPPEN Start-up / entrepreneurship implication: marketing Advertises Itself Social Practical Currency Value Emotion Common Ground Story TriggersSource: Jonah Berger. Wharton School. 4
  6. 6. #3: CONSUMERS AREN’T STRICTLY RATIONAL Start-up / entrepreneurship implication: pricing policy Prospect Theory Hyperbolic Discounting Mental Accounting Odd Number Pricing > AOV AOVSource: Wikipedia: http://en.wikipedia.org/wiki/Prospect_theory; http://en.wikipedia.org/wiki/File:Hyperbolic_vs._exponential_discount_factors.svg 5
  7. 7. #4: FOCUS ON INDIVIDUAL DYNAMICS Start-up / entrepreneurship implication: marketing Aggregate retention rates typically …but generally see increasing observed as stable over time… retention amongst cohorts… …CLV calculation using aggregate measures underestimates badlySource: Peter Fader. Bruce Hardie. Available: http://www.brucehardie.com/talks/cba_workshop_paris_2007_handout.pdf 6
  8. 8. #5: THINK CRITICALLY ABOUT INVENTORY Start-up / entrepreneurship implication: server capacity, inventory management •  Under- or over-capacity is a Cu business model flaw F(Q) = Cu + CO •  Buy inventory up to X* = µ + σ * Q •  Newsvendor Critical Ratio: € •  CU – lost revenue from under- € ordering inventory •  CO – cost of over-ordering inventorySource: http://members.pioneer.net/~mchumor/business_inventory_toons.html 7
  9. 9. #6: CONTRACTS DON’T HAVE TO BE WRITTEN Start-up / entrepreneurship implication: customer, employee, supplier management •  Only require: •  Mutual ascent – offer, acceptance •  Consideration •  Legality •  CapacitySource: http://www.cartoonstock.com/directory/o/oral_contracts.asp 8
  10. 10. #7: LITIGATION IS A BUSINESS TACTIC AND A PRICEABLE RISK Start-up / entrepreneurship implication: legalSource: Wharton School. LGST621. Winter 2011. 9
  11. 11. #8: FUNDING CONVERTS YOUR EQUITY INTOA DEEPLY OUT OF THE MONEY OPTION Start-up / entrepreneurship implication: ownershipPerceived - $100K Initial Capitalization Equity Ownership Equity Ownership $1MM “A” for 20%; 2x Pref. Invest ors 20% Found Found er er 80% 100%Actual - $100K Initial Capitalization Equity Ownership Equity Ownership Founder $1MM “A” for with 20%; 2x Pref. Invest Call ors 100% Option with Found er $2.0MM 100% Strike 10
  12. 12. APPENDIXFor more information, please contact Leonard Fishman atlenny@pledge4good.com or Vikram Bellapravalu at vik@pledge4good.com.
  13. 13. PERSUASION CAN BE LEARNED Start-up / entrepreneurship implication: negotiations, email marketing, cold calling Persuasion Weapon Example Liking “We’re developers like you” Reciprocity “We’re offering a major discount, so prepay today” Social proof “We have 75% of the Fortune 100” Consistency “Commit to a monthly $10.00 donation today” Authority “Our team consists of 10 PHDs” Scarcity “Request a beta invite today”Source: Cialdini. “Harnessing the Science of Persuasion.” 12
  14. 14. CONTACT DETAILSwww.pledge4good.comwww.facebook.com/pledge4good@pledge4goodVikram Bellapravaluvik@pledge4good.com646.238.5098 13

×