Social Media... Connect & Engage

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Presentation by Back Alley Concepts to High School Leadership Montezuma, Class of 2011

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  • Social Media is…ContentCollaborationSharingResourcesCommunicationsStrategy
  • There’s so many sites – how to choose?Social WritingAudioVideoLink Sharing
  • Narrow it down… You don’t need to be on every network. You don’t need to talk just to talk. Social media, web 2.0 is not just about one person talking about themselves or selling their products – it’s all about the conversation.People want to connect & engage.Who are you marketing to? Who do you want to attract to your fair?What are your own desires, strengths/weaknesses?
  • You have to stand out – be fun, be real…Yet, at the same time, you have to be professional, be consistent across all platforms / social sites.
  • Link everything togetherStrategy
  • Social Media... Connect & Engage

    1. 1. Social Media…Connect & Engage<br />Victoria Petersen<br />Perry Lewis<br />Back Alley Concepts<br />
    2. 2. Social Media<br />
    3. 3. What is out there?<br />
    4. 4.
    5. 5. Branding<br />
    6. 6. Marketing<br />
    7. 7. Netiquette<br />
    8. 8. If Nothing Else…<br />Be Consistent<br />Be Creative<br />Share<br />Ask<br />Don’t Spam/Over-post<br />Have Fun!!<br />
    9. 9. Back Alley Concepts<br />Facebook.com/BackAlleyConcepts<br />www.backalleyconcepts.com<br />@BackAlleyCo<br />Victoria Petersen<br />Perry Lewis<br />

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