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Our Objective         Relevant, Personalized messages administered                with various options and flexibility  – ...
AdBuilder Technology  Data  Hosting, Purchasing & Access to existing lists  Technology  Proprietary work flow, Proprietary...
AdBuilder Technology Marketing Messaging Technology Simple, easy to use, yet powerful Marketing on Demand solutions for de...
Data Driven Personalized Marketing Smart Marketing •   Email      – HTML Communications •   Print      – Postcards, self-m...
Email Blast - Direct Mail Programs•   Personalized    Email Blast on 1st    of the month•   Direct mail sent on    the 15t...
Direct Mail Piece                    Powered by
Direct Mail Program with Email Blast & MicrositeAn email communication and a direct mailcommunication to plumbing engineer...
Email Blast              Powered by
Microsite            Powered by
The Power of 1:1 Marketing • Customize, personalize and add value   to every communication piece   – High quality, short r...
The Power of Prospecting                                                                       Person                     ...
Personalized Print on DemandPersonalized by Brand, Name and Vehicle   37% lift in   response     rate!House and manage ove...
Personalized Collateral on Demand  Personalized Brochures                                                                 ...
Personalized FulfillmentPersonalized Point of Sale Materials                               Dealer                         ...
Sales Accelerator                    Powered by
Sales Accelerator                    Powered by
Sales Accelerator                    Powered by
Sales AcceleratorProgram yielded a 2300% ROI                              Powered by
Our Advantages •   Web-to-Print                                       •   Low Market Pricing      –   5 clicks            ...
Color Consistency and Quality Control  •   Calibration process:       –   What sets Avanzado apart in the calibration proc...
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Avanzado Turnkey Direct Mail Presentation By Proforma

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Avanzado Turnkey Direct Mail Presentation By Proforma

  1. 1. Powered by
  2. 2. Our Objective Relevant, Personalized messages administered with various options and flexibility – Increase local store traffic – Add new customers and revenue – Improve loyalty and customer retention – Designed to deliver the right message... to the right customer...at the right time Save Money - Save Time - Improve ROI Powered by
  3. 3. AdBuilder Technology Data Hosting, Purchasing & Access to existing lists Technology Proprietary work flow, Proprietary Project Tracking System, Microsite, email and text messages Retail Creative National campaigns, Local look & feel 1:1 Marketing Personalized content, Flexible delivery & Relevant messaging Channel Marketing Trade promotions, Sales promotions & Co-op Media Planning & Placement Local retail Powered by
  4. 4. AdBuilder Technology Marketing Messaging Technology Simple, easy to use, yet powerful Marketing on Demand solutions for dealers/retailers to manage, distribute, and personalize local marketing and advertising materials • Message Boards • Digital Asset Management Tool • Template personalization – easily added – Includes Quick Pick option – Pre-populated option • Database Management, mining, and hosting – Automated targeted query capabilities – Easily add additional galley/customer lists • Real-time reporting • Shopping Cart • Tie directly into Payment Options (Parts, Co-op, Credit, etc…) • 5 Clicks Powered by
  5. 5. Data Driven Personalized Marketing Smart Marketing • Email – HTML Communications • Print – Postcards, self-mailers, brochures, newsletters, magazines • Web – Microsites – Survey’s • Mobile “Personalized, Relevant messaging administered using Flexible methods.” Powered by
  6. 6. Email Blast - Direct Mail Programs• Personalized Email Blast on 1st of the month• Direct mail sent on the 15th to non responders from first Email• 2nd email sent on 28th of the month to those who still havent responded to 1st email or Direct Mail• 26% response rate Powered by
  7. 7. Direct Mail Piece Powered by
  8. 8. Direct Mail Program with Email Blast & MicrositeAn email communication and a direct mailcommunication to plumbing engineers that woulddirect recipients to a PURL. The program is intendedpromote the following:• Promote the Eemax brand to specific target audiences• Announce the launch of the new Eemax website• Introduce the new Eemax promotional videos to targeted audiences• Utilize PURL marketing tactics to engage Eemax customer prospects• Gather customer contact information from recipients• Invite audience to participate in Eemax sponsored training events (Lunch and Learn)• Provide incentives and rewards to persons participating in training events (Flash Drives) Powered by
  9. 9. Email Blast Powered by
  10. 10. Microsite Powered by
  11. 11. The Power of 1:1 Marketing • Customize, personalize and add value to every communication piece – High quality, short run, immediate turnaround, full color variable communications – Invitations, postcards, self-mailers, brochures, flyers, inserts, catalogs, newsletters, Point of Sale, etc… – Point of Sale can include posters, banners, brochures, danglers, static clings, magnets, etc… – Microsites, Email marketing, and more… “Personalized, Relevant messaging administered using Flexible methods.” Powered by
  12. 12. The Power of Prospecting Person al URL Coupons relate to customer Personalized to customerPersonalized to Map to store customer Powered by
  13. 13. Personalized Print on DemandPersonalized by Brand, Name and Vehicle 37% lift in response rate!House and manage over 3000 images at Powered byNO ADDITIONAL COSTS!
  14. 14. Personalized Collateral on Demand Personalized Brochures Customer Product Personalized to (in color) customerDealer Information Dealer Custom Prices Waste Reduction Sales Lift of 16% Powered by
  15. 15. Personalized FulfillmentPersonalized Point of Sale Materials Dealer Specific Info Dealer Specific Pricing Powered by
  16. 16. Sales Accelerator Powered by
  17. 17. Sales Accelerator Powered by
  18. 18. Sales Accelerator Powered by
  19. 19. Sales AcceleratorProgram yielded a 2300% ROI Powered by
  20. 20. Our Advantages • Web-to-Print • Low Market Pricing – 5 clicks – Proprietary Technology • Variable Data Printing (VDP) Leader • MMBDC Certified – USPS - 2010 US Postal Forum Award • Print-On-Demand recipient – Xerox Premier Partner – Gardner Group -Award recipient for Variable – iGen3 (14 x 20) Digital Color Hi-speed Printer (2) Print Application Programming – iGen4 (14 x 22) Digital Color Hi-speed Printer (2) • Best-in-Class Technologies • ROI – 2010 POD Award recipient for XMPie – Proven Case Studies technology implementation & maximization • Exceptional Service – No minimum orders – 72 hour turnarounds Powered by
  21. 21. Color Consistency and Quality Control • Calibration process: – What sets Avanzado apart in the calibration process is the use of same X-rite Autoscan Spectrophotometer on all 4 of our iGen’s thus ensuring color consistency between iGens. • Preventive Maintenance: – Each Avanzado print operator performs preventive maintenance every eight hours or as needed. This maintenance schedule exceeds Xerox’s recommended schedule for preventative maintenance. • Proofing procedure: – The operator is required to stamp the proof copy with a QC stamp and return it to the assigned Project Manager and/or client for approval. The QC stamps lists the overall quality standards: Color, USPS requirements, Imposition, Data flow. • Production: – Before starting production the project manager must review the proof and sign the QC stamp indicating each QC point is approved for production. Powered by

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