T H E C O M PA N I Z AT I O N

VA L U E C H A N G E F O R S U R V I VA L
We designed Plantagon to implement a sustainable perspective in the
business community. Our vision is a market with a human face; the
faces that we are protecting are the faces still beneath the ground,
the faces of the future.
Maximizing profit is no longer a reason for a company to exist
– Business As Usual is Over.

HOW C A N W E D O BOT H ?
Companization; two different organizations – one non profit and one
for profit. The foundation of these two organizations is the Earth Char-
ter and the Global Compact. By implementing these two documents
into the corporate Articles of Association we bring moral questions
into an otherwise purely economic forum. Equity, ethics and sharing
becomes major principles in Plantagon, and our managers and board
members are personally responsible for executing their work within
these guidelines.

HOW D O W E SH A R E ?
• We do this by sharing 10% of the Plantagon International AB to
Plantagon Non Profit Association, open to the public.
• We also share 50% of the power to the same non profit organization by
releasing to them the responsibility of appointing 50% of Plantagon
International AB board members.
• We also present a new way of sharing the growth value of Plantagon
International AB. We economically reward individual commitment to
build our corporate value on a long term perspective by introducing
the Closure Right Document.
• The Closure Right Document gives the descendants of the holder the
right to share in the distribution of Plantagon Non Profit Associations
benefits in the event of a sale of Plantagon International AB.

• This means we will involve thousands of advocates for our cause and
for our business focused on the long term development of Plantagon
International AB as they will see the economical advantage not for
themselves but for their descendants.
• Receiving a Closure Right will be like planting a young tree, nurturing
it to a mature tree that will be a great value for someone in the future.
• This way, Plantagon Non Profit Association will become an owner
with a seventh generation perspective.

IT´S TIME TO MOVE
CAPITALISM TO A
SEVEN GENERATION
PERSPECTIVE

1
Y O U H AV E T O B E P R E PA R E D
TO SHARE
The power is really in the hands of the entrepreneurs (new company)
or the owners. These persons decides mission, vision and values for
the corporation. You might want to become “like ENRON, Shell or
Microsoft” or you might want to become “like Body Shop, IKEA or
Ben&Jerrys”. There is no reason whatsoever you could not choose from
the beginning. Except one: If you think sharing means less money for
you, and if you equal less money as less personal satisfaction.

2
Y O U H AV E T O U N D E R S TA N D T H E
H A RD LIF E OF DOING BUSINESS
The Companization-model is designed to be a better company than the
already existing models. There would be no reason to take this model
to the market if we did not believe this model will also be more econo-
mical successful than others. A market is limited; going on the market
is war. The competition is so hard that only the best survives, no matter
how good the reasons are for being less sharp, for caring about human
kind, for wanting to contribute to a better world. If we do not know
how to make business, if we do not know how to win… we will loose.
The Companization is in this way an ordinary idea to find a strategy
towards market shares.

3
Y O U H AV E T O E A R N M O N E Y
The Companization is still a company, even though it is a new genera-
tion of companies. Until we see changes in the rules of capitalism and
market economy the Companization has to earn money, as much as
possible. The difference is we cannot do it any way we find legitimate
according to business concept or stake holders. We have to be more
responsible than that. No one can fire our CEO only because he claims
he / she made less profit than possible, not if he / she made this deci-
sion according to the constitution of the company

4
Y O U H AV E T O M A K E A S TA N D
To be able to formulate your own mission and to be able to understand
the possibilities and risks of communicating a brand containing a clear
message, as all Companizations will, you have to make a choice whether
or not you are willing to risk the criticism and negative publicity this
can create. On the other hand this is probably the most powerful tool for
creating a strong brand name by brand values. How much money did
Red Cross spend on marketing? Greenpeace? Shell? Coca Cola? Body
Shop..? You cannot cheat here; you cannot make any short cuts. You have
to promise to stick to the constitution, find your own way of working out
exactly how you best do it and then do your very best achieving that. You
will be very transparent, but if there is good things to see you will also
be very successful. If you did not forget Principle 2) that is.

5
Y O U H AV E T O U N D E R S TA N D T H E
CONSEQU E NC E OF A P ROM ISE
If you do this right, all your employees, your clients, your subcont-
ractors, your shareholders and many others will be your allies. The
productivity you will be able to measure will be enormous and even
in bad times you will get support. If you do it wrong, if you use the
trust you were given, the whole world will be full of enemies… Do
not promise too much, do not communicate things you do not try to
achieve and do not try to become less transparent
you will be fine.

6
Y O U H AV E T O L E A R N H O W T O
H A N DLE P OW E R
The Companization is designed for people that see no reason to choose
between money and doing good. It is also designed to outrun its competitors.
If you succeed you will have power: The power of money, the power of
representing all your stake holders, the power of influencing public opi-
nion. The Companization includes share holders, board members, manage-
ment, board of association, members of association, employees in company,
employees in association – your network in society where you choose to
establish will be very extensive. You will handle great influence and there-
fore you must understand the responsibility it gives you. Therefore you will
need wisdom to continue to do good and keep your personal balance when
you meet the most corrupting thing there is – power. Still, you need it.

7
YOU C A N NO T L OV E MON E Y
There is no way you can combine greed with sharing. All your deci-
sions have to be made from a strategic point of view, and the strategy is
formulated on the basis of the company’s constitution, mission, vision
and values. Neither one of these documents can support greed and the
love for money as a subject. You can like money, you can love the power it
gives to achieve good things, but you cannot love the money itself.

BUSINESS AS USU-
AL
IS OVER

pm.se
stockholm · onondaga · new york · new delhi
apply for membership at www.plantagon.com
info @ plantagon.com