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Integrating the Marketing and Engineering Points of View in Marketing Communications

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-Eliminating bias and jargon from marketing communications
-Understanding how engineers create and understand communications
-Communicating with the B2B buyer

Published in: Marketing
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Integrating the Marketing and Engineering Points of View in Marketing Communications

  1. 1. Marketing & Engineers Brit Buchanan, Leonard Salamida
  2. 2. “We cannot solve our problems with the same thinking we used to create them." -Einstein
  3. 3. “Marketing is too important to leave to the marketing department.” -David Packard, HP
  4. 4. “Marketing is a contest for people's attention." -Seth Godin
  5. 5. Engineering • Data • Evidence Summary Marketing • Educate Marketing on Technical Jargon • Present the concept and idea, not just technical details

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