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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

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The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in action.

Visit http://www.controleng.com/events-and-awards/marketing-to-engineers/content-marketing-strategy-giving-away-your-secret-sauce.html to download the slides in pdf format, and to watch the recorded presentation.

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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

  1. 1. @juntajoeContent MarketingGiving Away Your Secret SauceJoe PulizziFounder, Content Marketing Institute
  2. 2. @juntajoeJoe Pulizzi (@juntajoe)
  3. 3. @juntajoe
  4. 4. @juntajoe
  5. 5. @juntajoe
  6. 6. @juntajoe
  7. 7. @juntajoe
  8. 8. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
  9. 9. @juntajoeExample oftrying…
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  13. 13. @juntajoeI see the futureand it is____________
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  19. 19. @juntajoeRed Bull – The Media Co.
  20. 20. @juntajoeShow Me theResearch!
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  25. 25. @juntajoe54%Increasing
  26. 26. @juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
  27. 27. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
  28. 28. @juntajoeTHE PROBLEM WITHWHAT?
  29. 29. @juntajoe
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  33. 33. @juntajoeWHY?
  34. 34. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaContent MarketingMission
  35. 35. @juntajoeWhy?
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  45. 45. @juntajoeWhy?
  46. 46. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
  47. 47. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience
  48. 48. @juntajoeStory Explosion
  49. 49. @juntajoeHighly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.
  50. 50. @juntajoeManaging the Process
  51. 51. @juntajoeThe Content Marketing TeamTypical roles within your existing team…Chief ContentOfficerManagingEditorsContentProducersChiefListeningOfficersContentCreators
  52. 52. @juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
  53. 53. @juntajoeLeveraging Employeesin Content Creation
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  58. 58. @juntajoeAWARENESSSEONURTURINGLEAD NURTURINGPUBLIC RELATIONSEMAILCRM / SOCIALLOYALTY PROGRAMCUSTOMER EVENTS
  59. 59. @juntajoeBuilding a Followingthrough Content &Community
  60. 60. @juntajoe
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  65. 65. @juntajoeA Rising Tide Lifts All Ships
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  67. 67. @juntajoeDefine Your Hit List of Influencers
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  71. 71. @juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://taylordowns.com
  72. 72. @juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH

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