iMade Flanders InShape

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Rol van de gebruiker in innovatie

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iMade Flanders InShape

  1. 1. FLANDERS INSHAPE BIG DATA voor de productontwikkeling 1 Maka De Lameillieure @makaDLM Rol van de gebruiker in innovatie
  2. 2. SELECTOR / DEVELOPER • User tests • a vs. b; of a, b vs. reference, … • Focus group
  3. 3. INSPIRATOR / MASS COLLECTOR • Crowdsourcing – Challenges • Observational techniques • challenges (www.ceciliaskeuze.be) • Big Data
  4. 4. “House of cards” with Kevin Spacey
  5. 5. PARTICIPANT / INTEGRATOR Co-creation •Tussen bedrijven •Tussen disciplines –Bv. Project BRIDEE “BRIDGING DESIGN, ENTREPRENEURSHIP en EDUCATION”.
  6. 6. CREATOR / FACILITATOR
  7. 7. An innovation is a USER innovation when the developer expects to benefit by USING it An innovation is a MANUFACTURER innovation when the developer expects to benefit by SELLING it.
  8. 8. PUBLICATIES / PROJECTEN • Van Meer, R., & Meuleman, T. (2011). De C2B revolutie. • Project “Mass-Customisatie”, Centexbel, Sirris en FIS • BRIDEE, project van Vlerick Leuven Gent Management School, Agentschap Ondernemen, http://www.bridee.org • Verleye, K., & Zeithaml, V. (2011). The co-creation experience from the customer perspective. Frontiers in Service Conference. Columbus, Ohio. • Venkat Ramaswamy , “The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits” (2010) • Ind, Fuller, Trevail, “Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands”, (2011) • von Hippel, E. (2005). Democratizing Innovation. Cambridge: MIT Press. • von Hippel, E.; Ogawa, S.; De Jong, J.P.J. (2011). The Age of the Consumer- Innovator. MIT Sloan Management . • Project “SM4UI” KU Leuven en FIS
  9. 9. FLANDERS INSHAPE BIG DATA voor de productontwikkeling 15 cxv ET.SABBELAAN 51 8500 KORTRIJK Maka De Lameillieure @makaDLM

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