AGOF internet facts 2012-07 english version

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Summary of the main results of the German online study "internet facts" 2012-07

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AGOF internet facts 2012-07 english version

  1. 1. AGOF internet facts 2012-07plan.net group for digital communication20.09.2012 2
  2. 2. Website-ranking July 2012: net reach Ø monthwetter.com with largest gains2012- 2012- Reach Unique User Difference in Difference in Contacts Website Ø Contacts 07 07 in % in Mio. 2012-07 2011-07 in Mio. 1 1 T-Online 48,9 24,85 -0,16 -0,97 3.778 152 2 2 eBay.de 47,3 24,02 +0,17 +0,71 3.782 157 3 3 gutefrage.net 37,2 18,90 +0,92 +3,20 128 7 4 4 WEB.DE 30,4 15,47 +0,24 -1,33 2.451 158 8 5 wetter.com 26,6 13,54 +1,00 +0,29 282 21 5 6 Yahoo! Deutschland 26,2 13,30 +0,03 -0,74 800 60 6 7 BILD.de 25,3 12,85 -0,19 +0,42 2.209 172 7 8 CHIP Online 25,0 12,73 +0,19 -1,64 313 25 9 9 GMX 24,1 12,23 -0,02 -1,03 2.009 164 10 10 computerbild.de 23,1 11,73 +0,13 +0,27 179 15 12 11 RTL.de 21,7 11,03 +0,58 -0,17 217 20 11 12 SPIEGEL ONLINE 21,0 10,69 -0,08 +0,91 733 69 13 13 DasTelefonbuch.de 20,7 10,51 +0,37 +2,44 64 6 14 14 CHEFKOCH.de 18,4 9,34 +0,20 +1,42 190 20 17 15 meinestadt.de 17,7 9,00 +0,48 +0,57 188 21 15 16 FOCUS Online 17,5 8,92 -0,21 +0,86 186 21 19 17 DasÖrtliche 16,9 8,60 +0,23 +0,74 57 7 18 18 Welt.de 16,4 8,33 -0,17 +1,29 166 20 16 19 MSN 16,2 8,26 -0,36 -2,89 331 40 20 20 MyVideo 14,6 7,40 -0,46 -0,20 106 14 Top-3 Gains/Losses in net reachBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: July 2012 / Source: AGOF internet facts 2012-07 / plan.net media intelligence 3
  3. 3. Top-10 platforms: gutefrage.net continues its growthTop-10 platforms by net reach over timeFigures in m Unique User / month2826 T-Online 24,8524 24,02 eBay.de22 gutefrage.net20 18,9018 WEB.DE16 15,47 wetter.com14 13,54 13,30 12,85 Yahoo!12 12,73 Deutschland 12,2310 11,73 BILD.de 8 CHIP Online 6 GMX 4 2 computerbild.de 0Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-07 / plan.net media intelligence 4
  4. 4. Publisher ranking July 2012Yahoo back in the top-10 2012- 2012- Reach Unique User Difference in UU to Contacts Publisher Ø Contacts 06 07 in % in Mio. 2012-07 in Mio. 1 1 TOMORROW FOCUS 60,9 31,0 +0,60 1.588 51 2 2 InteractiveMedia 56,7 28,8 -0,33 4.312 150 3 3 United Internet Media 53,3 27,1 +0,36 4.789 177 4 4 Axel Springer Media Impact 52,3 26,6 +0,20 2.903 109 5 5 SevenOne Media 51,0 25,9 -0,48 1.095 42 6 6 IP Deutschland 50,4 25,6 -0,01 1.975 77 7 7 eBay Advertising Group 49,8 25,3 +0,27 4.651 184 8 8 Ströer Interactive 45,8 23,3 +0,38 777 33 9 9 OMS 43,0 21,9 +0,70 1.157 53 11 10 Yahoo! Deutschland 39,4 20,0 +0,26 1.222 61 10 11 G+J Electronic Media Sales 39,3 20,0 +0,03 978 49 12 12 ad pepper media 36,6 18,6 +0,45 181 10 13 13 iq digital 31,3 15,9 -1,10 836 53 14 14 freeXmedia 30,3 15,4 -0,06 1.222 79 16 15 Hi-media Deutschland 29,1 14,8 +0,28 523 35 15 16 SPIEGEL QC 28,8 14,7 +0,11 953 65 17 17 Microsoft Advertising 26,5 13,5 -0,35 711 53 19 18 Unister Media 22,3 11,3 +2,36 195 17 18 19 Glam Media 21,5 10,9 +0,64 120 11 20 20 MAIRDUMONT MEDIA 16,9 8,6 +0,87 116 14 Top-3 Gains/Losses in net reachBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: July 2012 / Source: AGOF internet facts 2012-07 / plan.net media intelligence 5
  5. 5. Over 51 million onliners in Germany 51,77m 50,84m 70,21m use the Internet have used the Internet in the last 3 months German speaking population 14 years and older 74% 72%Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 6
  6. 6. Internet penetration in Germany is at 74%Onliners (last 12 months)Figures in %80 73 73 7470 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean ofquarters a year / 2011: Mean of months a year / 2012: current monthSource: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II - 2012-07 / plan.net media intelligence 7
  7. 7. Virtually everyone in younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 97 94 97 96 94 88 90 84 78 80 71 70 58 60 50 46 40 34 30 20 15 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 8
  8. 8. Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 96 96 95 92 90 86 86 80 77 74 70 66 60 50 52 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 23 50 - 59 years 20 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011 2012Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 9
  9. 9. Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 67 14 - 19 years 133 96 20 - 29 years 132 96 30 - 39 years 131 95 40 - 49 years 119 88 50 - 59 years 103 74 60 - 69 years 72 52 70 years and older 31 23 0 20 40 60 80 100 120 140Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 10
  10. 10. Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 94 68 1.000 - 2.000 EUR 89 64 2.000 - 3.000 EUR 101 73 3.000 - 4.000 EUR 109 79 4.000 EUR or more 120 87None or Secondary Modern / Primary School 79 57 Secondary Schools 110 80 (Specialized) A-Levels 125 90 University Degree 119 86 60 70 80 90 100 110 120 130 140Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 11
  11. 11. The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,68 4,82 4,67 5% 9% 9% 9,40 19% 8,55 26,63 24,21 17% 52% 48% 9,17 11,54 18% 23% 14-19 years 20-29 years male 30-39 years 40-49 years 50-59 years 60-69 years female 70 years and olderBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 12
  12. 12. Two thirds of the online users are employed andhave at least completed secondary educationEducation and occupation of onlinersFigures in m / % 1,99 4,74 7,29 9,57 4% 9% 14% 19% 5,49 11% 15,12 30% 7,77 15% 16,40 33,33 32% 66% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 13
  13. 13. 57% of the onliners have a net household income ofmore than 2.000 eurosPersonal income and net household income of onlinersFigures in m / % 4,12 7,22 8,47 2,28 8% 14% 14,19 17% 2,775% 28% 5% 7,77 8,72 15% 17% 14,58 29% 18,75 12,80 37% 25% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 14
  14. 14. The internet is used predominantly at home -31% of onliners use the internet on the move vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 95 At home 92 34 At work 31 8 At school, university 7 10 In public places 9 32 On the move 23 2012-07 27 At friends / relatives, elsewhere 25 2011-07 0 10 20 30 40 50 60 70 80 90 100Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 15
  15. 15. Almost 80% of the onliners in Germany access theinternet via broadbandOnline access at home (multiple choice)Figures in % Broadband 79 DSL 63 Cable 11 Other broadband connection (cable, 3G) 9 Narrowband 25 ISDN 15 Analog modem 11 0 10 20 30 40 50 60 70 80 90Base: 96.310 unweighted cases (= 48,45 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 16
  16. 16. E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % Email 87 Cinema 38 87 37 Search Engines 83 TV Listings 35 83 32 Global News 70 Messenger 32 70 33 Weather 69 Family and Kids 29 67 28 Online Shopping 69 Job Portals 22 66 23 Local/Regional News 62 Stars and Celebrities 20 61 21 Online Banking 56 Fitness and Wellness 20 57 19 Product Reviews 42 Real Estate Listings 20 39 18Sport Results and News 41 Blogs 18 38 16 Chats and Boards 40 Flirting, Dating 15 39 2012-07 16 2012-07 Food and Beverage 38 2011-07 Horoscopes 9 2011-07 35 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 17
  17. 17. Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 61 Women Clothing 40 60 38 Vacations 56 Men Clothing 39 56 37 Tickets 56 Movies, Videos, DVDs 38 55 39 Hotels 51 Computer-Hardware 36 50 38 Shoes 47 Sports Equipment 36 43 35 Furniture 45 Digital Cameras 36 44 36 Airline Tickets 45 Health Products, Medicine 35 45 38 CDs 43 Toys 35 45 35 Train Ticktets 42 Flatscreen TV 34 43 33 2012-07 2012-07 Telecommunication Products 41 2011-07 Used Cars 34 2011-07 41 34 0 20 40 60 80 0 20 40 60 80Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 18
  18. 18. Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 45 Movies, DVDs 22 42 21 Tickets 36 Train Tickets 21 35 20Womens Clothing 28 Computer Hardware 19 26 20 Shoes 28 Furniture 18 23 16 Hotels 28 Health Products, Medicine 18 26 18 Vacations 27 Sports Equipment 18 25 16 CDs 26 Computer Software 16 26 16 Airline Tickets 26 Telecommunication Products 16 25 15 Mens Clothing 25 Music, Movie Downloads 14 23 14 2012-07 2012-07 Toys 23 Computer- and Videogames 14 23 2011-07 13 2011-07 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-07 / plan.net media intelligence 19
  19. 19. Profile AGOF internet facts 2012-07 Universe: 70,21 m (German speaking population in Germany 14 years and older) Sample: 112.283 unweighted cases (101.316 onliners) Time frame: July 2012 Reported websites: 769 Reported placement units: 3.951 Reported product categories: 59
  20. 20. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net.com Web: www.plan-net.com Facebook: facebook.com/plannet Twitter: @plannet

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