AGOF internet facts 2011-07 english version

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Summary of the main results of the German online study "internet facts" 2011-07

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AGOF internet facts 2011-07 english version

  1. 1. agof internet facts 2011-07plan.net group for digital communication27.10.2011 2
  2. 2. website-ranking june july: net reach Ø monthchip online gains net reach2011- 2011- Net Reach unique user Difference in UU Difference in UU contacts Ø Website 06 07 in % in m. To 2011-06 to 2010-07 in m. contacts 1 1 T-Online 51,5 25,82 0,18 -1,50 3.911 152 2 2 eBay.de 46,5 23,31 -0,23 0,44 4.382 188 3 3 WEB.DE 33,5 16,80 -0,17 -0,91 2.566 153 4 4 gutefrage.net 31,3 15,70 0,53 2,95 84 5 9 5 CHIP Online 28,7 14,37 2,16 3,86 317 22 5 6 Yahoo! Deutschland 28,0 14,04 0,01 -1,42 958 68 6 7 GMX 26,4 13,26 -0,34 0,18 2.130 161 7 8 wetter.com 26,4 13,25 0,23 1,27 261 20 8 9 BILD.de 24,8 12,43 -0,16 -0,19 2.111 170 11 10 computerbild.de 22,8 11,46 0,48 5,59 196 17 12 11 RTL.de 22,3 11,20 0,28 0,19 272 24 10 12 MSN 22,2 11,15 -0,47 -2,57 469 42 13 13 SPIEGEL ONLINE 19,5 9,78 -0,23 0,27 661 68 15 14 N24.de 18,1 9,09 -0,01 0,42 45 5 14 15 Windows Live 16,9 8,49 -1,21 -3,05 558 66 17 16 meinestadt.de 16,8 8,43 0,33 0,99 186 22 20 17 DasTelefonbuch.de 16,1 8,07 0,33 0,68 62 8 19 18 FOCUS Online 16,1 8,06 0,22 0,95 150 19 22 19 chefkoch.de 15,8 7,92 0,31 1,46 151 19 23 20 DasÖrtliche 15,7 7,86 0,29 0,41 59 8 Top-3 Gains/Losses in net reach*computerbild.de is cooperating with the price search engine Idealo.de since 2011-06; Idealo‘s Unique User counts towards computerbild.deBase: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: July 2011 / Source: AGOF internet facts 2011-07 / plan.net media intelligence 3
  3. 3. top-10 sites with stable net reach, wetter.com withmassive gains in unique usersTop-10 platforms by net reach over timeFigures in m Unique User / month302826 25,8 T-Online24 23,3 eBay.de22 WEB.DE20 gutefrage.net18 Yahoo! 16,8 Deutschland16 15,7 GMX 14,414 14,0 13,3 wetter.com 12,412 11,2 BILD.de10 CHIP Online 8 MSN 6 10-0110-0210-0310-0410-0510-0610-0710-0810-0910-1010-1110-1211-0111-0211-0311-0411-0511-0611-07Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: July 2011 / Source: AGOF internet facts 2010-I - 2011-07 / plan.net media intelligence 4
  4. 4. spiegel online wirtschaft got the largest number ofunique usersTop-10 Business- and Finance-sites by net reach over timeFigures in m Unique User / month 5 SPIEGEL ONLINE Wirtschaft 4 BILD.de Geld - Wirtschaft finanzen.net Gesamt 3,23 3 manager- magazin.de Gesamt FOCUS Online 2,13 Finanzen 2 1,95 Handelsblatt 1,95 Online Gesamt 1,67 1,46 FTD.de Gesamt 1,45 1 1,01 Welt.de Wirtschaft faznet#Wirtsch aft 0 10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01 11-02 11-03 11-04 11-05 11-06 11-07Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: July 2011 / Source: AGOF internet facts 2010-I - 2011-07 / plan.net media intelligence 5
  5. 5. publisher ranking july 2011tomorrow focus media gains net reach 2011 2011 Net reach Unique User Difference in Contacts Ø Publisher 06 07 in % in m UU to 2011-06 in m contacts 2 1 Tomorrow Focus Media 62,7 31,43 1,16 1.722 55 1 2 InteractiveMedia 60,8 30,49 -0,07 4.633 152 4 3 IP Deutschland 53,1 26,60 0,39 3.082 116 3 4 SevenOne Media 52,8 26,49 -0,38 1.021 39 5 5 United Internet Media 50,7 25,42 -0,25 4.850 191 6 6 eBay Advertising Group 49,5 24,80 -0,22 5.467 220 7 7 Axel Springer 47,6 23,89 -0,07 2.695 113 8 8 Ströer Interactive 46,0 23,07 -0,10 1.257 55 9 9 Yahoo! Deutschland 44,7 22,43 0,07 1.643 73 10 10 OMS 40,1 20,09 0,23 1.049 52 11 11 G+J EMS 38,9 19,49 0,57 1.025 53 12 12 ad pepper media 37,2 18,67 0,23 239 13 15 13 freeXmedia 33,8 16,97 0,32 1.513 89 13 14 Microsoft Advertising 33,6 16,86 -1,17 1.044 62 14 15 iq digital 33,1 16,59 -0,35 2.186 132 17 16 SPIEGEL QC 27,6 13,82 0,10 893 65 16 17 Hi-media Deutschland 27,0 13,55 -0,33 525 39 19 18 Unister Media 24,1 12,09 1,21 197 16 18 19 Glam Media 21,4 10,73 -0,18 118 11 20 20 QUARTER MEDIA 16,2 8,15 0,08 68 8 Top-3 Gains/Losses in net reachBase: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: July 2011Source: AGOF internet facts 2011-07 / plan.net media intelligence 6
  6. 6. over 50 million onliners in germany 70,33 m German speaking population 14 years and older 51,23 m (73%) use the internet 50,15 Mio. (71%) have used the internet in the last 3 monthsBase: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 7
  7. 7. internet penetration in germany is at 73%Onliners (last 12 months)Figures in %80 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Base: 1999-2009: German population 14 years and older; since 2010: German speaking population 14 years and older1999-2000: Average values for each quarter per year; since 2011: average values for each month per yearSource: 1999-2004: @facts SevenOne Interactive / forsa. / since 2005: AGOF Internet facts 2005-II – 2011-07 / plan.net Strategic Planning 8
  8. 8. virtually everyone in the younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 97 98 93 95 94 91 90 87 84 80 76 70 66 58 60 50 42 40 30 30 20 13 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 9
  9. 9. steady increase in online use in age groups 50 yearsand older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 97 92 94 92 90 86 86 80 77 70 71 66 60 50 14 - 19 years 50 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 20 20 50 - 59 years 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011Base: 2006-I-2009-I: German population 14 years and older; since 2010-I: German speaking population in Germany 14 years and olderSource: AGOF internet facts 2005-IV – 2011-07 / plan.net media intelligence 10
  10. 10. only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 66 14 - 19 years 136 97 20 - 29 years 132 94 30 - 39 years 129 92 40 - 49 years 120 86 50 - 59 years 100 71 60 - 69 years 70 50 70 years and older 28 20 0 20 40 60 80 100 120 140Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 11
  11. 11. above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 96 69 1.000 - 2.000 EUR 91 65 2.000 - 3.000 EUR 99 71 3.000 - 4.000 EUR 111 79 4.000 EUR or more 120 86None or Secondary Modern / Primary School 77 55 Secondary Schools 111 79 (Specialized) A-Levels 126 90 University Degree 122 87 60 70 80 90 100 110 120 130 140Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 12
  12. 12. the majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,20 5,11 4,53 4% 10% 9% 9,45 7,97 19% 26,51 16% 23,64 47% 53% 9,25 11,64 19% 23% 14-19 years 20-29 years Male 30-39 years 40-49 years 50-59 years 60-69 years Female 70 years and olderBase: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 13
  13. 13. two thirds of the online users are employed andhave at minimum completed continued educationEducation and occupation of onlinersFigures in m / % 1,92 4,69 7,60 9,45 4% 9% 15% 19% 4,94 10% 15,05 30% 7,75 15% 15,98 32,92 32% 66% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 14
  14. 14. 54% of the onliners have a net household income ofmore than 2.000 euroOwn income and net household income of onlinersFigures in m / % 4,55 7,14 8,21 2,46 9% 14,67 14% 16% 5% 29% 2,56 5% 7,49 15% 7,95 16% 14,90 30% 12,40 17,96 25% 36% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 15
  15. 15. the internet is used predominantly at home –23% of onliners use the internet on the road vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 92 At home 94 31 At work 31 7 At friends / relatives, elsewhere 7 9 On the road 9 23 In public places 20 2011-07 25 At school, university 29 2010-07 0 10 20 30 40 50 60 70 80 90 100Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 16
  16. 16. 80% of the onliners in germany access the internetvia broadbandOnline access at home (multiple choice)Figures in % Broadband 80 DSL 67 Cable 9 Other broadband connection (cable, 3G) 7 Narrowband 25 ISDN 16 Analog modem 11 0 10 20 30 40 50 60 70 80 90Base: 96.547 unweighted cases (=47,46 m onliners in the last 3 months at home in the German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 17
  17. 17. share of broadband connections at home has grownconsiderably since 2007Broadband connections at home 2007-2011Figures in %90 79 80 80 80 80 80 8080 76 76 77 77 73 73 74 7370 65 65 61 61605040302010 0Base: Onliners (last 3 months) at home; 2007-2009: German population 14 years and older; since 2010: German speaking population 14 years and olderSource: AGOF internet facts 2007-I – 2011-07 / plan.net Strategic Planning 18
  18. 18. e-mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % E-Mails 87 Food and Beverages 35 88 32 Search Engines 83 Messenger 33 82 35 Global News 70 TV Listings 32 65 28 Online Shopping 66 Family and Kids 28 65 27 Weather 67 Job Portals 23 66 25 Regional, local news 61 Stars and Celebrities 21 58 19 Online-Banking 57 Real Estate Listings 18 56 19 Product Reviews 39 Fitness and Wellness 19 39 18 Chats, Forums 39 Flirting, Dating 16 39 18 Sports Results, News 38 Blogs 16 38 2011-07 15 2011-07 Cinema 37 2010-07 Horoscopes 10 2010-07 36 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 19
  19. 19. books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 60 Movies, Videos 39 59 39 Vacations 56 Womens Clothing 38 56 38 Tickets 55 Digital Cameras 38 55 39 Hotels 50 Computer-Hardware 38 50 38 CDs 45 Mens Clothing 37 46 36 Airline Tickets 45 Health Products, Medicine 36 44 36 Furniture 44 Toys 35 45 35 Train Tickets 43 Sports Equipment 35 44 35 Shoes 43 Used Cars 34 40 34 2011-07 2011-07 Telecommunication Products 41 2010-07 Mobile Plans 34 2010-07 42 35 0 20 40 60 80 0 20 40 60 80Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 20
  20. 20. books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 42 Movies 21 42 21 Tickets 35 Train Tickets 20 34 19 Hotels 26 Computer Hardware 20 25 19 CDs 26 Health Products, Medicine 18 25 17Womens Clothing 26 Furniture 16 25 16 Vacations 25 Computer Software 16 24 16 Airline Tickets 25 Sports Equipment 16 24 16 Shoes 23 Telecommunication Products 15 21 14 Toys 23 Music, Movie Downloads 14 22 13 2011-07 2011-07 Mens Clothing 23 Computer- and Videogames 13 22 2010-07 13 2010-07 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-07 / plan.net media intelligence 21
  21. 21. profile agof internet facts 2011-07 Universe: 70,33 m (German speaking population in Germany 14 years and older) Sample: 112.443 unweighted cases (101.207 onliners) Time frame: July 2011 Reported websites: 739 Reported placement units: 3.910 Reported product categories: 59
  22. 22. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net-group.com Web: www.plan-net-group.com Facebook: facebook.com/plannet Twitter: @plannet

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