AGOF internet facts 2011-05 english version

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Summary of the main results of the German online study "internet facts" 2011-05

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AGOF internet facts 2011-05 english version

  1. 1. agofinternetfacts 2011-05<br />plan.net groupfor digital communication<br />25.08.2011<br />1<br />
  2. 2. profileagofinternetfacts 2011-05<br />
  3. 3. website-ranking may 2011: net reach Ø month<br />3<br />wetter.com gainsnetreach<br />Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />
  4. 4. slightgains in netreachover all, wetter.com back in the top-10<br />4<br />Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Top-10 platformsbynetreachover time<br />Figures in m Unique User / month<br />
  5. 5. rtl.de isthemostpopulartvwebsite in germany<br />5<br />Top-10 TV channelwebsitesbynetreachover time<br />Figures in m Unique User / month<br />Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />
  6. 6. publisherrankingmay 2011<br />6<br />sevenonemedia back in the top-3<br />Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />
  7. 7. over 50 milliononliners in germany<br />7<br />Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />70,33 m German speakingpopulation14 yearsandolder<br />51,23 m (73%)<br />usetheinternet<br />haveusedtheinternetin the last 3 months<br />50,15 Mio. (71%)<br />
  8. 8. 8<br />Base: 1999-2009: German population 14 years and older; since 2010: German speaking population 14 years and older<br />1999-2000: Averagevaluesforeachquarter per year; since 2011: averagevaluesforeachmonth per year<br />Source: 1999-2004: @facts SevenOne Interactive / forsa. / since 2005: AGOF Internet facts 2005-II – 2011-05 / plan.net Strategic Planning<br />Onliners (last 12 months)<br />Figures in %<br />internetpenetration in germanyisat 73%<br />
  9. 9. 9<br />Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Online use (last 3 months) by age and gender<br />Figures in %<br />virtually everyone in the younger demographics isonline<br />
  10. 10. 10<br />Base: 2006-I-2009-I: German population 14 years and older; since 2010-I: German speaking population in Germany 14 years and older<br />Source: AGOF internetfacts 2005-IV – 2011-05 / plan.net Strategic Planning<br />Online use (last 3 months) by age over time<br />Figures in %<br />steadyincrease in online use in agegroups 50 yearsandolder in thepasttwoyears<br />
  11. 11. 11<br />Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Index Online use (last 3 months) by age and gender<br />Index 100 = German speaking population in Germany 14 years and older<br />only the target groups 60 years and older remain touse the internet below average<br />In %<br />
  12. 12. 12<br />Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Index Online use (last 3 months) by net household income and education<br />Index 100 = German speaking population in Germany 14 years and older<br />aboveaverageinternetuseamongstdemographicswithhigherincomesandeducation<br />In %<br />
  13. 13. 13<br />Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Gender andageofonliners<br />Figures in m / %<br />the majority of online users are male and youngerthan 50<br />
  14. 14. 14<br />Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Education andoccupationofonliners<br />Figures in m / %<br />two thirds of the online users are employed andhave at minimum completed continued education<br />
  15. 15. 15<br />Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Own income and net household income of onliners<br />Figures in m / %<br />54% of the onliners have a net household income of more than 2.000 euro <br />Personal income<br />Net householdincome<br />
  16. 16. 16<br />Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Place of use (at least occasionally) <br />Figures in %<br />the internet is used predominantly at home – 24% of onliners use the internet on the road via laptop / mobile phone<br />
  17. 17. 17<br />Base: 96.547 unweighted cases (=47,50 m onliners in the last 3 months at home in the German speaking population in Germany 14 years and older) <br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Online accessathome (multiple choice)<br />Figures in %<br />80% oftheonliners in germanyaccesstheinternet via broadband<br />
  18. 18. 18<br />Base: Onliners (last 3 months) at home; 2007-2009: German population 14 years and older; since 2010: German speaking population 14 years and older<br />Source: AGOF internet facts 2007-I – 2011-05 / plan.net Strategic Planning<br />Broadband connections at home 2007-2011<br />Figures in %<br />shareofbroadbandconnectionsathomehasgrownconsiderablysince 2007<br />
  19. 19. 19<br />Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Information sources used online (at least occasionally)<br />Figures in %<br />e-mailandsearchenginesarethemostused online services<br />
  20. 20. 20<br />Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Top-20 searched for products online<br />Figures in %<br />books, vacationsandticketsarethemost searchedgoods on the internet<br />
  21. 21. 21<br />Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)<br />Source: AGOF internet facts 2011-05 / plan.net Strategic Planning<br />Top-20 purchasedproducts online<br />Figures in %<br />books and tickets are most frequently purchased goods<br />
  22. 22. contact<br />plan.net groupfor digital communicationgmbh & co.kg<br />House of Communication<br />80250 Munich, Germany<br />

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