Vauxhall Recreation Club Lifelines Gym

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Our second presentation in University of Bedforshire

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Vauxhall Recreation Club Lifelines Gym

  1. 1. Vauxhall Recreation Club- Lifelines Gym<br />
  2. 2. Introduction<br />Is there potential for Lifelines to recruit more student members?<br />
  3. 3. Market segment:<br />What is it: *(research upon the sample of 183 students)<br />Demographic:<br />-University of Bedfordshire students<br />-76% in age between 18 and 24<br />Geographic:<br />-65% lives in close VRC area<br />Psychological: <br />-89% wants to do more exercise<br />User related: <br />-78% are not members of any health club<br />
  4. 4. Location<br /><ul><li>65% of students lives in a close VRC area (1-5km)
  5. 5. Convenient location as an important factor in choosing the health club</li></li></ul><li>Student’s needs<br />Top ten sports chosen by students. <br />
  6. 6. Important facilities<br />
  7. 7. Money matters<br />Average monthly income equals £221.<br />79% of students spend less than 10£ per week on fitness<br />
  8. 8. Attitude<br />-89% of students wants to do more exercise<br />-85% of students need to do more exercise<br />-77% of students enjoy exercising<br />
  9. 9. Membership<br /><ul><li>78 % of students are non members of any health club </li></li></ul><li>Knowledge about the VRC<br />73% of students had never heard of Vauxhall Recreation Centre before joining the University<br />
  10. 10. Recommendations<br />Facilities<br />-investing in a swimming pool and considering spa with sauna <br />
  11. 11. Student discounts<br /><ul><li>15% discount to students who are willing to purchase full or off-peak membership at Lifelines Gym. “Every Little Helps”</li></li></ul><li>Prize as a marketing activity<br />-one month free membership for anyone who will convinced a friend to become a membership holder.<br />
  12. 12. Pay as you go<br />-for a students who do not want to be attach to any financial commitments.<br />
  13. 13. Advertising<br />-connection between the web sites<br />
  14. 14. Source of information upon which student decide about their leisure activities. <br />
  15. 15.
  16. 16. Conclusion<br /> In conclusion : according to our findings and analysis it can be clearly seen that there is a potential for Lifelines Gym to recruit more student members!<br />

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