#7. People Can Remember/Deal With 3-4 Things At A TimeBaddeley, A. D. (1994). The magical number seven: Still magicafter all these years? Psychological Review, 101, 353-356.Broadbent, D. (1975). The magic number seven after fifteenyears. In: Studies in long-term memory, ed. A. Kennedy & A.Wilkes. Wiley.Cowan, N. (2001). The magical number 4 in short-term memory:A reconsideration of mental storage capacity. Behavioral andBrain Sciences, 24, 87-185.
#6. People Use Peripheral Vision To Get The “Gist” Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
#5. The Fusiform Facial Area (FFA) Makes Us Pay Attention To Human Faces
#4. Hard To Read Or Overly Decorative Fonts = Task Is HardSong, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluencyaffects effort prediction and motivation. Psychological Science, 19, 986–988.
#3. People Use Look And Feel As The First Indicator For Trust Sillence, Elizabeth, Briggs, P. Fishwick, L., & Harris, P. (2004). Trust and mistrust of online health sites. CHI’04 Proceedings of the SIGCHI Conference On Human Factors In Computer Systems. New York: ACM.