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Michelle Samplin-Salgado - Social media labs, lounges, and what we've learned

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Presented by Michelle Samplin-Salgado, MPH on September 27, 2013 at the fourth annual Center for Health Literacy Conference: Plain Talk in Complex Times.

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Michelle Samplin-Salgado - Social media labs, lounges, and what we've learned

  1. 1. Socialmedialabs,lounges,and whatIworewe’velearned. Michelle Samplin-Salgado, MPH AIDS.gov/JSI
  2. 2. Wherearewegoing?  The what  The why  The how  And the so what
  3. 3. Whatinspiredus?  Mentoring  Creativity  Innovation  Making space
  4. 4. WhatisAIDS.gov?
  5. 5. The whAt.
  6. 6. WHATISALOUNGE?  One-on-one or small group sessions  Often at conferences or meetings  Often a physical space  Safe place  Stations – or be open  “User generated”
  7. 7. @AIDSgov
  8. 8. The why.
  9. 9. @AIDSgov
  10. 10. What we hear. A lot.
  11. 11. I’m overwhelmed. I can’t EVEN remember my password. I don’t get this twitterthing. I have a stupid question. What’s…?
  12. 12. DEMYSTIFYTECHNOLOGY Safe place to ask questions.
  13. 13. The HOW.
  14. 14. WHATYOU’LLNEED  Place  Product  Price  Promotion
  15. 15. @AIDSgov THIS WAY TO THE SOCIAL MEDIA LAB • HIV Prevention Conferences(s) • Association of Nurses in AIDS Care • NAESM Black MSM HIV Leadership Summit • United States Conference on AIDS • NY AIDS Institute • APHA (this fall!)
  16. 16. @AIDSgov WHATHELPS  Sign in sheets  Intake forms  Integrate with conference (work with conference organizers)  Evaluation and follow-up  Materials
  17. 17. @AIDSgov
  18. 18. @AIDSgov
  19. 19. @AIDSgov
  20. 20. FAQS  Where do I start?  How do I know what tool to use?  How to I gain more followers on Twitter/Likes on Facebook?  We’re busy and have limited staff. How do we fit it in?  Where can I find more resources?  What’s the role of mobile?  Can you look at my website and give me advise about usability?
  21. 21. @AIDSgov WHATREALLYHELPS  Listening  Mentoring  Not needing to be the expert  Learning from each other  Making space
  22. 22. evaluate • Image of keyboard with up or down thumb (need to find!)
  23. 23. @AIDSgov WHATWE’VEHEARD
  24. 24. @AIDSgov PRE-SESSION What do you want to learn today?  General new media question  Start using new media  Sharpen my skills  Sign up for…  Develop a strategy  Monitor social media spaces
  25. 25. @AIDSgov POST-SESSION  Satisfaction (scale 1-5)  What do you plan to do in the next three months  Three month follow-up  Did you do it?  Why or why not  Additional support? Format?
  26. 26. @AIDSgov outcomes  Smiling faces  Ambassadors  New friends and colleagues  More in-depth TA  Invited to APHA!
  27. 27. Whathavewelearned?  Work with conference organizers  Put it on the schedule  Be patient  Consider a time limit  Worksheets and materials  Start somewhere
  28. 28. Questions?
  29. 29. @AIDSgov msamplin@jsi.com blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov
  30. 30. listen
  31. 31. Image from friendorfollow.com
  32. 32. 1. LISTEN 2. LEARN 3. ADAPT 4. REPEAT
  33. 33. 1. Sign-up for Twitter 2. Start following 10 people 3. Find people similar to you 4. Make a date with Twitter once a day for 7 minutes
  34. 34. Specifically - twiiter Sign up/find people/create lists
  35. 35. @AIDSgov
  36. 36. #projectlisten

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