Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PIXELS, PLOWS & PARTNERSHIPS
Designing for Food Deserts
vehicle ownership
½-10 miles
1-10 miles
DEFINING FOOD SECURITY
FOOD AVAILABILITY
PHYSICAL ACCESS
PURCHASING POWER
DOMESTIC PRODUCTION
IMPORT CAPACITY
TRANSPORT INFRASTRUCTURE
SUPPLY CHAIN STABILITY
WEATHER VARIABILITY
LOCAL STORAGE CODES
FOOD UTILIZATION
SAFETY & HYGIENE
FARMING PRACTICES
?
THE HIDDEN RISKS TO FOOD SECURITY
“THE PRESUMPTION IS, IF YOU BUILD A
STORE PEOPLE WILL COME.”
Stephen Matthews, Penn State University
AN EXAMPLE OF INHERENT OPTIMISM
DESIGN THINKING, DESIGNED POORLY
“TIME AND AGAIN, INITIATIVES FALTER
BECAUSE THEY ARE NOT BASED ON
[PEOPLE’S] NEEDS.”
Tim Brown & Jocelyn Wyatt, IDEO
“SUPERMARKETS ARE A KEY INSTITUTION
OF PSYCHOLOGICAL DISCONNECTION.”
Brett Scott
MAXIMIZING PROFIT
GLOBAL DISTRIBUTION
STANDARDIZED OFFERINGS
SLOW DELIVERY OF GOODS
PASSIVE CONSUMERISM
LOCAL GOODS
PURPOSEFUL BRANDS
PERSONALIZED SERVICE
EMPOWERED CONSUMERS
EXPERIENTIAL SHOPPING
“INNOVATION IS NOT AN END IN ITSELF.”
Rufo Quintavalle, Stanford Social Review
YOU HAVE TO CREATE AN ENEMY
“THIS IS A COMPANY THAT CREATES
POVERTY EVERYWHERE IT GOES.”
Stacy Mitchell, Institute for Local Self-Reliance
DON’T EAT ANYTHING THAT CAN’T ROT
CALCIUM DISODIUM
ACESULFRAME POTASSIUM
POTASSIUM SORBATE
SUCRALOSE
“FOOD, IF YOU WANT TO CALL IT THAT,
IS KILLING US VERY SLOWLY.”
Ron Finley, L.A. Green Grounds
40% DISCARDED FOR AESTHETICS
“THE NEXT PART OF THE INTERVENTION
IS TO CREATE DEMAND.”
Alex Ortega, UCLA
FREE EGGPLANT DOESN’T SCALE
?
CULTURAL ATTITUDES
“WE FOCUS ON THE EMPOWERMENT
OF OUR CUSTOMERS.”
Jeff Brown, Uplift Solutions
“WE’VE GOTTEN TOO FAR AWAY
FROM THE LAND.”
Rashid Nuri, Truly Living Well Urban Farms
IF IT WAS A SNAKE, IT WOULD BITE YOU
YOU CAN’T GET UP FROM THE TOP
REMEMBER WHERE YOU CAME FROM
AFFORDANCE
EMPOWERMENT
ABUNDANCE
THANKS FOR LISTENING
Kel.Smith@anikto.com
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts
Upcoming SlideShare
Loading in …5
×

Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts

1,313 views

Published on

Presented by Kel Smith, BFA, on March 12, 2015 at the fifth Center for Health Literacy Conference: Plain Talk in Complex Times.

Published in: Food
  • Be the first to comment

Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts

  1. 1. PIXELS, PLOWS & PARTNERSHIPS Designing for Food Deserts
  2. 2. vehicle ownership ½-10 miles 1-10 miles
  3. 3. DEFINING FOOD SECURITY
  4. 4. FOOD AVAILABILITY PHYSICAL ACCESS PURCHASING POWER
  5. 5. DOMESTIC PRODUCTION IMPORT CAPACITY TRANSPORT INFRASTRUCTURE
  6. 6. SUPPLY CHAIN STABILITY WEATHER VARIABILITY LOCAL STORAGE CODES
  7. 7. FOOD UTILIZATION SAFETY & HYGIENE FARMING PRACTICES
  8. 8. ?
  9. 9. THE HIDDEN RISKS TO FOOD SECURITY
  10. 10. “THE PRESUMPTION IS, IF YOU BUILD A STORE PEOPLE WILL COME.” Stephen Matthews, Penn State University
  11. 11. AN EXAMPLE OF INHERENT OPTIMISM
  12. 12. DESIGN THINKING, DESIGNED POORLY
  13. 13. “TIME AND AGAIN, INITIATIVES FALTER BECAUSE THEY ARE NOT BASED ON [PEOPLE’S] NEEDS.” Tim Brown & Jocelyn Wyatt, IDEO
  14. 14. “SUPERMARKETS ARE A KEY INSTITUTION OF PSYCHOLOGICAL DISCONNECTION.” Brett Scott
  15. 15. MAXIMIZING PROFIT GLOBAL DISTRIBUTION STANDARDIZED OFFERINGS SLOW DELIVERY OF GOODS PASSIVE CONSUMERISM
  16. 16. LOCAL GOODS PURPOSEFUL BRANDS PERSONALIZED SERVICE EMPOWERED CONSUMERS EXPERIENTIAL SHOPPING
  17. 17. “INNOVATION IS NOT AN END IN ITSELF.” Rufo Quintavalle, Stanford Social Review
  18. 18. YOU HAVE TO CREATE AN ENEMY
  19. 19. “THIS IS A COMPANY THAT CREATES POVERTY EVERYWHERE IT GOES.” Stacy Mitchell, Institute for Local Self-Reliance
  20. 20. DON’T EAT ANYTHING THAT CAN’T ROT
  21. 21. CALCIUM DISODIUM ACESULFRAME POTASSIUM POTASSIUM SORBATE SUCRALOSE
  22. 22. “FOOD, IF YOU WANT TO CALL IT THAT, IS KILLING US VERY SLOWLY.” Ron Finley, L.A. Green Grounds
  23. 23. 40% DISCARDED FOR AESTHETICS
  24. 24. “THE NEXT PART OF THE INTERVENTION IS TO CREATE DEMAND.” Alex Ortega, UCLA
  25. 25. FREE EGGPLANT DOESN’T SCALE
  26. 26. ?
  27. 27. CULTURAL ATTITUDES
  28. 28. “WE FOCUS ON THE EMPOWERMENT OF OUR CUSTOMERS.” Jeff Brown, Uplift Solutions
  29. 29. “WE’VE GOTTEN TOO FAR AWAY FROM THE LAND.” Rashid Nuri, Truly Living Well Urban Farms
  30. 30. IF IT WAS A SNAKE, IT WOULD BITE YOU
  31. 31. YOU CAN’T GET UP FROM THE TOP
  32. 32. REMEMBER WHERE YOU CAME FROM
  33. 33. AFFORDANCE
  34. 34. EMPOWERMENT
  35. 35. ABUNDANCE
  36. 36. THANKS FOR LISTENING Kel.Smith@anikto.com

×