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Diane Dlouhy & Patrick Harris - Enhancing the Readability of Online Content: The Evolution of CDC's Plain Language STD Fact Sheets

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Presented by Diane Dlouhy, MD, & Patrick Harris, MPH on March 12, 2015 at the fifth Center for Health Literacy Conference: Plain Talk in Complex Times.

Published in: Health & Medicine
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Diane Dlouhy & Patrick Harris - Enhancing the Readability of Online Content: The Evolution of CDC's Plain Language STD Fact Sheets

  1. 1.  Diane Dlouhy, MD  Patrick Harris, MPA Communications Team Division of STD Prevention National Center for HIV/AIDS, Viral Hepatitis, STDs, and TB Prevention Centers for Disease Control and Prevention
  2. 2.  Describe a realistic process to revise public-facing scientific content with clear communication and plain language principles;  Balancing clarity of message with nuanced, scientific information;  Creating and maintaining a mutually respectful, cohesive multidisciplinary communications work group
  3. 3.  SMEs own the fact sheet contents  The communications team owns the process, including the use of plain language and clear communication
  4. 4.  Selection of subject matter experts › Getting SMEs on board with the revision/development of plain language materials  Quick clarification of review vs revision  Meeting structure and key players › Handout—Patrick explains
  5. 5.  Bifurcation of fact sheets › How the basic and detailed fact sheets came to be (description of audience- centered language barriers and solutions)  Decision to use Q&A format  Response received from general public after materials went live
  6. 6.  Advantages of virtual meetings › Maintain initial face-to-face › Accelerate process, accommodate telework schedules  Competing priorities vis-à-vis availability and timelines  Communications team has to keep the process moving
  7. 7.  CDC’s Gonorrhea Fact Sheets › Basic and Detailed › Smooth road  CDC’s STDs & Pregnancy Fact Sheet › Basic with table and glossary › Rocky road  Opportunities for improvement
  8. 8.  Diane Dlouhy – IQU0@cdc.gov  Patrick Harris – PBH3@cdc.gov

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