We hear the buzz all the time about content marketing, but what exactly does that mean and more importantly, how can we incorporate that into our business plan as busy real estate professionals. Have a content strategy is more important than ever before – especially if you are looking to build your business, generate leads and deepen your relationships with potential clients using social media.
In this webinar, Katie Lance, CEO and Owner of Katie Lance Consulting and Chief Strategist for Inman News, along with Seth Price, Director of Sales and Marketing at Placester will cover everything you need to get your content marketing off the ground, including:
Important steps for getting started with a content marketing strategy
How content marketing works across different social platforms – and choosing what works best for your brand
Step-by-step instructions on how to build and use an editorial calendar.
What type of content works best and how to find it – daily, weekly and monthly