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“Content marketing” isn’t merely a buzzword or some unproven, experimental marketing strategy: it actually works. In fact, content marketing has been shown to produce approximately three times as many leads per dollar as paid search. As a real estate professional, however, creating content that resonates with your audience can be challenging. After all, real estate consumers are a diverse group, spanning a variety of ages.
Fortunately, there is a ton of great data on the buying and selling habits of folks in different age groups. In our latest infographic, we’ve used this data to create “content personas,” or detailed representations of your ideal customers. By targeting your content to engage these different personas, you can drive better results from your content marketing efforts.