The web has given businesses more access to consumers than ever before--but that doesn’t mean success is guaranteed. On the contrary, marketing online is a noisy affair, and it’s easy to get lost in the chaos. To connect with your customers, you need to reach them where they live: on search engines.
While plenty of factors contribute to search success, keyword research is still the most important step. Effective keyword research means:
Understanding how search engines process data from users and websites
Discovering the terms your target customers are using to look for you
Investigating your competitors for keyword ideas and opportunities
Compiling a final list of primary, secondary, and long tail keywords
This ebook will help you understand the process and the strategies behind effective keyword research for local based businesses.