Learning how to get real estate leads easily and inexpensively requires adoption of the inbound marketing methodology. No more are the days in which cold-calling is the primary (or even secondary or tertiary) means of generating home buyer and seller leads. Rather, to find modern real estate leads who are interested in purchasing or offloading homes in your market, you need to enter the online race to secure them.
Whether you choose the marathon method of earn new leads (consistent publication of search-optimized content on your website and elsewhere online to grow your digital presence), the full-speed-ahead approach (creation of pay per click ads to be posted on search engines and social media channels to get immediate traction back to your site), or a combination of the two (the most popular — and fruitful — real estate marketing strategy to implement), what’s important is designating the bulk of your marketing time, energy, and money to winning this digital race.
You’ll find proof that the internet is now the ultimate real estate lead generation source in the detailed infographic below, which includes the latest online lead data from Inman News, the National Association of Realtors, the Content Marketing Institute, and other esteemed organizations.