With more and more consumers searching for local businesses on their mobile devices, investing in a mobile presence is becoming increasingly important for real estate professionals. While three years ago you could get by with just a desktop website, today consumers expect a great browsing experience not only on their computers, but also on their tablets and smartphones.
Due to the wide variety of screen sizes and resolutions in the ever-growing mobile device market, optimizing for mobile has - until recently - seemed like a daunting task. Consequently, many real estate websites that looked and performed beautifully on a desktop monitor offered a lousy experience to mobile users.
Luckily, developers have come up with solutions to help companies provide a consistent and high-quality web browsing experience across all platforms. The most recent and promising of these is a set of practices known as Responsive Design.