SlideShare a Scribd company logo
1 of 35
Download to read offline
Agent Intelligence
for 2015: Real Estate
Marketing Secrets
from the Pros
MASTER MARKETERS SHARE
THEIR KILLER TIPS FOR SUCCESS
Tweet this
SECRET TIP: When you enchant people, your
goal is not to make money from them or to get
them to do what you want, but to fill them with
great delight.
GUY KAWASAKI
Chief Evangelist
Canva
@GuyKawasaki
Tweet this
SECRET TIP: Own and inspire your local
community offline and on. Inform, tickle,
connect, and spark prospects and clients with
well designed multimedia content strategies
— video, email, social media — all centered
around finding a home and lifestyle that’s
perfect for your clients. The finishing touch:
brilliant customer service.
LAURA MONROE
Director of Industry Engagement and Social Media
Inman News
@LauraMonroe
Tweet this
SECRET TIP: Using analytics to make data driven
decisions is the new competitive edge, real
results come from insight, without it you’re
driving blind.
FREDERICK TOWNES
Co-Founder
Placester
@w3edge
Tweet this
SECRET TIP: Storytelling and a comprehensive
content strategy are vital. I am seeing more
brokerages starting to understand the value of
telling their story and creating valuable con-
tent - not just blasting out marketing messages
on social media, but truly telling the story of
their culture and their passion for the business.
KATIE LANCE
Founder and CEO
Katie Lance Consulting
@katielance
SECRET TIP: Use visuals effectively. The human
brain processes visuals 60,000 times faster
than text, and millennial buyers highly resonate
with photo-driven experiences. In the age of
infobesity, using high-quality, contemporary
and interesting visuals as part of your content
strategy will help your business stand out from
the digital noise and your competition.
EKATERINA WALTER
Social Media Trailblazer and Bestselling Author
www.ekaterinawalter.com
@Ekaterina
Tweet this
Tweet this
SECRET TIP: Don’t always go for the ask. Remem-
ber that rapport is built based on giving more
often than you receive. It’s not all about you.
ALEXANDRA GIBSON
VP of Marketing
Contactually
@gibsondm
Tweet this
SECRET TIP: There is an unquestionable differ-
ence between branding and marketing. As a
business owner, you will need the ability to
make the distinction. Ultimately, your brand is
how the consumer feels about you, not what
you say about yourself.
JODA MIZE
Founder
Girl’s Guide to Real Estate
@JodaMize
SECRET TIP: In the increasingly bland-looking
marketing landscape being offered by most
real estate agents, I’d suggest you quickly
identify your own ‘magnificent point of differ-
ence’ and play that banjo hard! Bland and bor-
ing is dead. Stand out!
PETER BREWER
Owner
That Peter Brewer
@thatpeterbrewer
Tweet this
SECRET TIP: Publishing high-quality content is
the new equivalent of driving a Mercedes. You
may not be selling million-dollar homes (yet!),
but your marketing should look like you do.
ANNE JONES
Realtor
Windermere Professional Partners
@tacomajones
Tweet this
Tweet this
SECRET TIP: Your personal brand story and your
niche statement are both key in designing a
life and business you love. You must define
your values, what fires you up, and your true
purpose. Only then can you uncover ideal
clients who identify with your values, share
your passions, have a need your purpose fills,
and will delight in the experience you create!
DEBRA TRAPPEN
CEO and Owner
d11 consulting, LLC
@debra11
Tweet this
STEPHEN SCHWEICKART
Founder and CEO
VScreen
@VScreen
SECRET TIP: It isn’t about you. The harsh reality
is that most people don’t care about your dog
Fido or how many kids you have. They care
about themselves and what you can do for
them.
Tweet this
SECRET TIP: Before you spend one penny on
marketing in 2015, take the time to understand
your unique value proposition and target
audience(s), then create some personas and
identify your goals. Only then are you really
prepared to know how to spend your time,
energy and money.
RIVERS PEARCE
Director of Digital Strategy
BoomTown
@RiversPearce
Tweet this
CAROL FARRAR
Owner and Broker
1850 Realty
@carolfarrar
SECRET TIP: Build community. The people who
know, like and trust you are your advocates.
Spend time building and strengthening those
relationships authentically through informal
gatherings, events or meetups at local busi-
nesses.
SECRET TIP: Online marketing isn’t rocket sci-
ence, half the battle is showing up every day to
be authentic and do the work other people just
talk about.
SETH PRICE
VP of Sales and Marketing
Placester
@sethstuff
Tweet this
Tweet this
SECRET TIP: Over 55% of real estate professionals
are not working with online reviews, and 85%
of consumers are there. Much like what hap-
pened with websites - and is now happening
with mobile - the agent reviews trend will fully
tip over in the next 18 months. Get your house
in order and start getting positive reviews!
JACK MILLER
CEO
T3 Experts
@jackmiller
KIM COLAPRETE
Broker
Team Diva Real Estate
@SeattleDivas
SECRET TIP: Success in real estate marketing is
all about being unique and consistent and fully
implementing your vision. Many brilliant ideas
are left in spiral notebooks, Evernote brain-
storms or Facebook group chats. Commit to
your brand, vision and plan. The real magic
happens when you know your niche and take
that brilliant idea from the notebook to the
streets!
Tweet this
Tweet this
ZACH SCHABOT
Founder
Go Realty
@zachschabot
SECRET TIP: Tell great stories! There is something
special about every house and every client. It’s
your job to figure that something special out
and share it.
Tweet this
SAM DEBORD
Managing Broker
The Seattle Homes Group
@SEATTLEHOMEoCOM
SECRET TIP: As a small business, nimbleness is
your advantage. Be unique, express local
flavor and create what the goliaths can’t.
Achieve an emotional connection through your
personality.
Tweet this
ARA MAMOURIAN
Broker of Record
Spring Realty
@AraMammo
SECRET TIP: If you aren’t expressing your opin-
ions strongly in your content, you’re losing
opportunities to create relationships. After
all, it’s the content that sparks a conversation
which leads to relationships - and if nurtured
properly, those relationships drive transactions.
SECRET TIP: Approach real estate marketing with
a very simple philosophy: Remember that you
are not in the transaction business - you are
in the relationship business. Begin on day one
to build customers for life. Every deal you do
should lead to a stream of additional deals,
and that only happens when you build relation-
ships. Seek out the tools that will allow you to
create and nurture relationships for the long
term.
BEVERLY THORNE
CMO
Century 21
@BevThorne
Tweet this
Tweet this
SECRET TIP: If you have more usernames and
passwords than you do leads, you’re doing it
wrong. Figure out what works for lead genera-
tion and do that more.
CHRIS SMITH
Co-Founder
Curaytor
@CuraytorDotCom
BEN KINNEY
Operating Principal
Keller Williams Realty
@benkinney
SECRET TIP: How a home shows is the most
important form of marketing. Not just staging,
but also how it shows online. Use new technol-
ogy like drones to get aerial photographs that
will get buyers excited and get sellers to list
with you.
Tweet this
Tweet this
WENDY FORSYTHE
Executive Vice President/Head of Global Operations
Carrington Real Estate Services
@brandWendy
SECRET TIP: Real estate professionals need to
think in terms of platform marketing, develop
core messages across various tools and medi-
ums and use these platforms to tell their
unique real estate stories.
SECRET TIP: Remove your personal interests and
personal promotion from your marketing and
focus on client needs. While being number one
in your market gets you to the kitchen table,
there’s no need to continue the self-promo-
tion once you’re sitting at the table. From that
point on, it’s about them.
IMRAN POLADI
Vice President
NextHome, Inc.
@imranpoladi
Tweet this
Tweet this
NICOLE NICOLAY
Realtor, Ironmom
The Engel Group, JRockcliff Realtors
@nik_nik
SECRET TIP: Infuse your marketing with your pas-
sion for real estate and life. Then, use that pas-
sion to help others—whether it’s with their next
real estate transaction or running their first
5K. The payoff will motivate and inspire you to
exceed your own expectations and goals. More
importantly, it will create a lasting effect in the
lives of the people you help, so when it’s time
for them to make a move, they’ll remember
more than just your name. They’ll remember,
and want to work with, your passion.
SECRET TIP: Be consistent and come from con-
tribution. Be the agent that your clients know,
like and trust. Be the answer to all of their
problems.
LISA ARCHER
CEO
Keller Williams-Live Love Charlotte
@LisaArcher
Tweet this
Tweet this
SECRET TIP: Stop focusing on technologies and
marketing that you think are going to help you.
It’s not about you. Rather, think about the tech-
nologies that will help the people you serve.
Dive deep into what they use, how they use it,
when they use it and what they are really look-
ing for as an end result. It is the consumer that
will change your business. Find the technology,
systems and marketing they want and how
they want it and deliver that!
JEFF LOBB
Founder and CEO
SparkTank Media
@jefflobb
Tweet this
SECRET TIP: Identify your most enthusiastic cli-
ents - those who have referred you a signif-
icant amount of business - and ask each of
them a question: “When you refer someone
to me, what is it you tell them?” Within the
answers, you will find your value proposition.
SARAH JONES
Broker
Bamboo Realty
@sarahssjones
Tweet this
SECRET TIP: We now live in a data-driven world
with an unprecedented opportunity to know
our markets and our customers -- and it’s time
to get busy. Deep analysis of that data is a crit-
ical marketing advantage today, but will simply
be table stakes tomorrow.
PAUL TYMA
Co-Founder
Refresh
@paultyma
SECRET TIP: Focus all of your marketing efforts
on a single point, niche, idea and demographic
you are trying to market to, and pound away at
it forever. Be specific and focused. It’s way too
easy to waste marketing dollars.
MARK CHOEY
Co-Founder and Partner
Climb Real Estate Group
@mchoey
Tweet this
Tweet this
SECRET TIP: It’s all about the story.
Online lead generation is going to continue to
reign supreme.
JILLIENE HELMAN
Founder and CEO
Realty Mogul
@JillieneHelman
Tweet this
SECRET TIP: Embrace technology, and learn how
to leverage it in real estate. Understand the
various technologies that can help you market
yourself versus marketing a property! If you
build your business correctly, you should not
have to pay for leads.
AMY SMYTHE HARRIS
Co-Owner and Broker
Urban Provision Realtors
@amyoutloud
Tweet this
SECRET TIP: The real estate agent’s world just got
bigger via ‘agent expansion.’ That will be the
game-changer on many levels in 2015. Educate
your audience on who you are: the local real
estate expert who can help this one particular
client’s home get sold. The bigger you are, the
more important it is to have a consistent mes-
sage.
KRISTAN COLE
Vice President of Mega Agent Expansion
Keller Williams Realty
@WasillaHomes
The Placester Real Estate Marketing Academy helps
real estate professionals succeed in their careers by
educating them on strategies and tools for effective
marketing, informing them of industry developments,
and identifying sources for further learning. Access
our library of articles, and get daily updates, at
https://placester.com/real-estate-marketing-academy.
THE REAL ESTATE
MARKETING ACADEMY
Placester enables real estate agents, brokers and
publishers to provide the best user experience to their
customers by making cutting-edge technology easy
to use. To find out how Placester can improve your
real estate business, visit us at https://placester.com.

More Related Content

What's hot

Power Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business OwnersPower Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
 
Digital marketing for real estate
Digital marketing for real estateDigital marketing for real estate
Digital marketing for real estateSpree Marketing
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingHubSpot
 
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18Michael Brenner
 
Digital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and campsDigital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and campsOur Kids Media
 
20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips20 Super Actionable Social Media Tips
20 Super Actionable Social Media TipsHubSpot
 
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingHow to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingBernie Borges
 
How to be a Social Selling Superstar
How to be a Social Selling Superstar   How to be a Social Selling Superstar
How to be a Social Selling Superstar Kingshuk Hazra
 
Why you suck at social selling
Why you suck at social sellingWhy you suck at social selling
Why you suck at social sellingMarcel Santilli
 
Best Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryBest Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryNewsCred
 
Paid Social vs. Organic Social: Creating a Hybrid Strategy
Paid Social vs. Organic Social: Creating a Hybrid StrategyPaid Social vs. Organic Social: Creating a Hybrid Strategy
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
 
You Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityYou Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityMarketingProfs
 
Why LinkedIn is the Ultimate Social Selling Tool
Why LinkedIn is the Ultimate Social Selling Tool Why LinkedIn is the Ultimate Social Selling Tool
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016Michael Spencer
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Mediatracx
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenTopRank Marketing Agency
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetTopRank Marketing Agency
 
Social trends, why they are important and why they are not
Social trends, why they are important and why they are not Social trends, why they are important and why they are not
Social trends, why they are important and why they are not Joe Edwards
 

What's hot (20)

Power Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business OwnersPower Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business Owners
 
Digital marketing for real estate
Digital marketing for real estateDigital marketing for real estate
Digital marketing for real estate
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of Marketing
 
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
 
Digital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and campsDigital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and camps
 
20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips
 
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingHow to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide Marketing
 
How to be a Social Selling Superstar
How to be a Social Selling Superstar   How to be a Social Selling Superstar
How to be a Social Selling Superstar
 
Why you suck at social selling
Why you suck at social sellingWhy you suck at social selling
Why you suck at social selling
 
Best Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryBest Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel Industry
 
Paid Social vs. Organic Social: Creating a Hybrid Strategy
Paid Social vs. Organic Social: Creating a Hybrid StrategyPaid Social vs. Organic Social: Creating a Hybrid Strategy
Paid Social vs. Organic Social: Creating a Hybrid Strategy
 
Small Business Social Media Strategy
Small Business Social Media StrategySmall Business Social Media Strategy
Small Business Social Media Strategy
 
You Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityYou Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a Personality
 
Why LinkedIn is the Ultimate Social Selling Tool
Why LinkedIn is the Ultimate Social Selling Tool Why LinkedIn is the Ultimate Social Selling Tool
Why LinkedIn is the Ultimate Social Selling Tool
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Media
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee Odden
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
 
Social trends, why they are important and why they are not
Social trends, why they are important and why they are not Social trends, why they are important and why they are not
Social trends, why they are important and why they are not
 

Viewers also liked

Mistakes of Real Estate Agent and Marketing Techniques
Mistakes of Real Estate Agent and Marketing TechniquesMistakes of Real Estate Agent and Marketing Techniques
Mistakes of Real Estate Agent and Marketing TechniquesRE/MAX Gujarat
 
Inbound marketing - Join The Revolution
Inbound marketing - Join The RevolutionInbound marketing - Join The Revolution
Inbound marketing - Join The RevolutionBernco Media
 
Internet Marketing for top performing real estate agents
Internet Marketing for top performing real estate agentsInternet Marketing for top performing real estate agents
Internet Marketing for top performing real estate agentsVox Communications, LLC
 
Daniel Tyre - Welcome to the Revolution
Daniel Tyre - Welcome to the RevolutionDaniel Tyre - Welcome to the Revolution
Daniel Tyre - Welcome to the RevolutionINBOUND
 
Social Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s CustomerSocial Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s CustomerHubSpot
 
Inbound Marketing Revolution
Inbound Marketing RevolutionInbound Marketing Revolution
Inbound Marketing RevolutionEllie Mirman
 
Inbound Marketing for Real Estate
Inbound Marketing for Real EstateInbound Marketing for Real Estate
Inbound Marketing for Real EstateOmnePresent
 
Welcome to the Inbound Revolution - INBOUND 2015 2 4 F
Welcome to the Inbound Revolution - INBOUND 2015 2 4 FWelcome to the Inbound Revolution - INBOUND 2015 2 4 F
Welcome to the Inbound Revolution - INBOUND 2015 2 4 FDan Tyre
 
Leveraging Digital Marketing For Real Estate Agents
Leveraging Digital Marketing For Real Estate AgentsLeveraging Digital Marketing For Real Estate Agents
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
 
Digital Marketing to Millions: A Real Estate Agent's Story
Digital Marketing to Millions:  A Real Estate Agent's StoryDigital Marketing to Millions:  A Real Estate Agent's Story
Digital Marketing to Millions: A Real Estate Agent's StoryLa Maisonette Manila Inc.
 

Viewers also liked (10)

Mistakes of Real Estate Agent and Marketing Techniques
Mistakes of Real Estate Agent and Marketing TechniquesMistakes of Real Estate Agent and Marketing Techniques
Mistakes of Real Estate Agent and Marketing Techniques
 
Inbound marketing - Join The Revolution
Inbound marketing - Join The RevolutionInbound marketing - Join The Revolution
Inbound marketing - Join The Revolution
 
Internet Marketing for top performing real estate agents
Internet Marketing for top performing real estate agentsInternet Marketing for top performing real estate agents
Internet Marketing for top performing real estate agents
 
Daniel Tyre - Welcome to the Revolution
Daniel Tyre - Welcome to the RevolutionDaniel Tyre - Welcome to the Revolution
Daniel Tyre - Welcome to the Revolution
 
Social Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s CustomerSocial Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s Customer
 
Inbound Marketing Revolution
Inbound Marketing RevolutionInbound Marketing Revolution
Inbound Marketing Revolution
 
Inbound Marketing for Real Estate
Inbound Marketing for Real EstateInbound Marketing for Real Estate
Inbound Marketing for Real Estate
 
Welcome to the Inbound Revolution - INBOUND 2015 2 4 F
Welcome to the Inbound Revolution - INBOUND 2015 2 4 FWelcome to the Inbound Revolution - INBOUND 2015 2 4 F
Welcome to the Inbound Revolution - INBOUND 2015 2 4 F
 
Leveraging Digital Marketing For Real Estate Agents
Leveraging Digital Marketing For Real Estate AgentsLeveraging Digital Marketing For Real Estate Agents
Leveraging Digital Marketing For Real Estate Agents
 
Digital Marketing to Millions: A Real Estate Agent's Story
Digital Marketing to Millions:  A Real Estate Agent's StoryDigital Marketing to Millions:  A Real Estate Agent's Story
Digital Marketing to Millions: A Real Estate Agent's Story
 

Similar to Real Estate Marketing Secrets From The Pros

Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
 
8 Steps to the Ultimate Surprise & Delight Campaign
8 Steps to the Ultimate Surprise & Delight Campaign 8 Steps to the Ultimate Surprise & Delight Campaign
8 Steps to the Ultimate Surprise & Delight Campaign Digital Roots
 
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsLinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
 
Unlocking The Future of Sales The Power of Social Selling
Unlocking The Future of Sales The Power of Social SellingUnlocking The Future of Sales The Power of Social Selling
Unlocking The Future of Sales The Power of Social SellingSarah Boyer
 
Social Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought LeadersSocial Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought LeadersJill Sida
 
50 tried and true social insights 2015
50 tried and true social insights 201550 tried and true social insights 2015
50 tried and true social insights 2015Uzzal Hossain
 
50 tried and true social insights
50 tried and true social insights50 tried and true social insights
50 tried and true social insightsEvgeny Tsarkov
 
The ultimate guide to successful advertising
The ultimate guide to successful advertisingThe ultimate guide to successful advertising
The ultimate guide to successful advertisingAndré Skagervik
 
Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...
Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...
Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...Mohamed Mahdy
 
Taking Your Social Media to the Next Level
Taking Your Social Media to the Next Level    Taking Your Social Media to the Next Level
Taking Your Social Media to the Next Level Brad Attig
 
How To Market Your Online Portfolio
How To Market Your Online PortfolioHow To Market Your Online Portfolio
How To Market Your Online PortfolioFormat
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social MediaConstant Contact
 
Building Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldBuilding Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldMike Georgopoulos
 
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
 
32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of Style32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of StyleRich Brooks
 
50 social-insights-from-real-marketers
50 social-insights-from-real-marketers50 social-insights-from-real-marketers
50 social-insights-from-real-marketersLarry Kennedy
 
Winning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingWinning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingTopRank Marketing Agency
 

Similar to Real Estate Marketing Secrets From The Pros (20)

Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!
 
8 Steps to the Ultimate Surprise & Delight Campaign
8 Steps to the Ultimate Surprise & Delight Campaign 8 Steps to the Ultimate Surprise & Delight Campaign
8 Steps to the Ultimate Surprise & Delight Campaign
 
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsLinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
 
Unlocking The Future of Sales The Power of Social Selling
Unlocking The Future of Sales The Power of Social SellingUnlocking The Future of Sales The Power of Social Selling
Unlocking The Future of Sales The Power of Social Selling
 
Social Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought LeadersSocial Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought Leaders
 
50 tried and true social insights 2015
50 tried and true social insights 201550 tried and true social insights 2015
50 tried and true social insights 2015
 
50 tried and true social insights
50 tried and true social insights50 tried and true social insights
50 tried and true social insights
 
50 Social Insights From Real Marketers
50 Social Insights From Real Marketers50 Social Insights From Real Marketers
50 Social Insights From Real Marketers
 
The ultimate guide to successful advertising
The ultimate guide to successful advertisingThe ultimate guide to successful advertising
The ultimate guide to successful advertising
 
Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...
Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...
Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to G...
 
Taking Your Social Media to the Next Level
Taking Your Social Media to the Next Level    Taking Your Social Media to the Next Level
Taking Your Social Media to the Next Level
 
How To Market Your Online Portfolio
How To Market Your Online PortfolioHow To Market Your Online Portfolio
How To Market Your Online Portfolio
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
 
Building Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldBuilding Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials World
 
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
 
32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of Style32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of Style
 
Practitioner-eBook-May-2015
Practitioner-eBook-May-2015Practitioner-eBook-May-2015
Practitioner-eBook-May-2015
 
Walk The Talk
Walk The TalkWalk The Talk
Walk The Talk
 
50 social-insights-from-real-marketers
50 social-insights-from-real-marketers50 social-insights-from-real-marketers
50 social-insights-from-real-marketers
 
Winning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingWinning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online Marketing
 

More from Placester

2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
 
The Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media MarketingThe Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media MarketingPlacester
 
Real Estate Marketing Superpowers by Seth Price
Real Estate Marketing Superpowers by Seth PriceReal Estate Marketing Superpowers by Seth Price
Real Estate Marketing Superpowers by Seth PricePlacester
 
Personal Branding Guidebook From A to Z
Personal Branding Guidebook From A to ZPersonal Branding Guidebook From A to Z
Personal Branding Guidebook From A to ZPlacester
 
22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential Marketers22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential MarketersPlacester
 
The Cost of Being a Real Estate Agent [Infographic]
The Cost of Being a Real Estate Agent [Infographic]The Cost of Being a Real Estate Agent [Infographic]
The Cost of Being a Real Estate Agent [Infographic]Placester
 
Top 25 Most Beautiful Real Estate Websites 2014
Top 25 Most Beautiful Real Estate Websites 2014Top 25 Most Beautiful Real Estate Websites 2014
Top 25 Most Beautiful Real Estate Websites 2014Placester
 
20 Modern Content Marketing Quotes
20 Modern Content Marketing Quotes20 Modern Content Marketing Quotes
20 Modern Content Marketing QuotesPlacester
 
39 Motivational Quotes for Customer Service Bliss
39 Motivational Quotes for Customer Service Bliss39 Motivational Quotes for Customer Service Bliss
39 Motivational Quotes for Customer Service BlissPlacester
 
2014 Online Marketing Guide for Real Estate
2014 Online Marketing Guide for Real Estate2014 Online Marketing Guide for Real Estate
2014 Online Marketing Guide for Real EstatePlacester
 
Hot or Not: Best Methods for Finding B2B Customers in 2014
Hot or Not: Best Methods for Finding B2B Customers in 2014Hot or Not: Best Methods for Finding B2B Customers in 2014
Hot or Not: Best Methods for Finding B2B Customers in 2014Placester
 
12 Tenets of Content Creation
12 Tenets of Content Creation12 Tenets of Content Creation
12 Tenets of Content CreationPlacester
 
[Infographic] 5 Keys to Success for New Real Estate Agents
[Infographic] 5 Keys to Success for New Real Estate Agents[Infographic] 5 Keys to Success for New Real Estate Agents
[Infographic] 5 Keys to Success for New Real Estate AgentsPlacester
 
101 Amazing Logo Designs for Real Estate
101 Amazing Logo Designs for Real Estate101 Amazing Logo Designs for Real Estate
101 Amazing Logo Designs for Real EstatePlacester
 
How Mobile Killed the Desktop: 33 Stats that Tell a Story
How Mobile Killed the Desktop: 33 Stats that Tell a StoryHow Mobile Killed the Desktop: 33 Stats that Tell a Story
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
 
The Ultimate Guide to Building a Real Estate Website
The Ultimate Guide to Building a Real Estate WebsiteThe Ultimate Guide to Building a Real Estate Website
The Ultimate Guide to Building a Real Estate WebsitePlacester
 
Top 25 Most Beautiful Real Estate Websites
Top 25 Most Beautiful Real Estate WebsitesTop 25 Most Beautiful Real Estate Websites
Top 25 Most Beautiful Real Estate WebsitesPlacester
 
[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013
[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013
[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013Placester
 
[Webinar] Set Your Brand on Fire with Content Marketing
[Webinar] Set Your Brand on Fire with Content Marketing[Webinar] Set Your Brand on Fire with Content Marketing
[Webinar] Set Your Brand on Fire with Content MarketingPlacester
 
Essential Guide to Website Usability Testing
Essential Guide to Website Usability TestingEssential Guide to Website Usability Testing
Essential Guide to Website Usability TestingPlacester
 

More from Placester (20)

2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
 
The Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media MarketingThe Absolute Beginner's Guide to Social Media Marketing
The Absolute Beginner's Guide to Social Media Marketing
 
Real Estate Marketing Superpowers by Seth Price
Real Estate Marketing Superpowers by Seth PriceReal Estate Marketing Superpowers by Seth Price
Real Estate Marketing Superpowers by Seth Price
 
Personal Branding Guidebook From A to Z
Personal Branding Guidebook From A to ZPersonal Branding Guidebook From A to Z
Personal Branding Guidebook From A to Z
 
22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential Marketers22 Influencer Marketing Ideas from Influential Marketers
22 Influencer Marketing Ideas from Influential Marketers
 
The Cost of Being a Real Estate Agent [Infographic]
The Cost of Being a Real Estate Agent [Infographic]The Cost of Being a Real Estate Agent [Infographic]
The Cost of Being a Real Estate Agent [Infographic]
 
Top 25 Most Beautiful Real Estate Websites 2014
Top 25 Most Beautiful Real Estate Websites 2014Top 25 Most Beautiful Real Estate Websites 2014
Top 25 Most Beautiful Real Estate Websites 2014
 
20 Modern Content Marketing Quotes
20 Modern Content Marketing Quotes20 Modern Content Marketing Quotes
20 Modern Content Marketing Quotes
 
39 Motivational Quotes for Customer Service Bliss
39 Motivational Quotes for Customer Service Bliss39 Motivational Quotes for Customer Service Bliss
39 Motivational Quotes for Customer Service Bliss
 
2014 Online Marketing Guide for Real Estate
2014 Online Marketing Guide for Real Estate2014 Online Marketing Guide for Real Estate
2014 Online Marketing Guide for Real Estate
 
Hot or Not: Best Methods for Finding B2B Customers in 2014
Hot or Not: Best Methods for Finding B2B Customers in 2014Hot or Not: Best Methods for Finding B2B Customers in 2014
Hot or Not: Best Methods for Finding B2B Customers in 2014
 
12 Tenets of Content Creation
12 Tenets of Content Creation12 Tenets of Content Creation
12 Tenets of Content Creation
 
[Infographic] 5 Keys to Success for New Real Estate Agents
[Infographic] 5 Keys to Success for New Real Estate Agents[Infographic] 5 Keys to Success for New Real Estate Agents
[Infographic] 5 Keys to Success for New Real Estate Agents
 
101 Amazing Logo Designs for Real Estate
101 Amazing Logo Designs for Real Estate101 Amazing Logo Designs for Real Estate
101 Amazing Logo Designs for Real Estate
 
How Mobile Killed the Desktop: 33 Stats that Tell a Story
How Mobile Killed the Desktop: 33 Stats that Tell a StoryHow Mobile Killed the Desktop: 33 Stats that Tell a Story
How Mobile Killed the Desktop: 33 Stats that Tell a Story
 
The Ultimate Guide to Building a Real Estate Website
The Ultimate Guide to Building a Real Estate WebsiteThe Ultimate Guide to Building a Real Estate Website
The Ultimate Guide to Building a Real Estate Website
 
Top 25 Most Beautiful Real Estate Websites
Top 25 Most Beautiful Real Estate WebsitesTop 25 Most Beautiful Real Estate Websites
Top 25 Most Beautiful Real Estate Websites
 
[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013
[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013
[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013
 
[Webinar] Set Your Brand on Fire with Content Marketing
[Webinar] Set Your Brand on Fire with Content Marketing[Webinar] Set Your Brand on Fire with Content Marketing
[Webinar] Set Your Brand on Fire with Content Marketing
 
Essential Guide to Website Usability Testing
Essential Guide to Website Usability TestingEssential Guide to Website Usability Testing
Essential Guide to Website Usability Testing
 

Recently uploaded

2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and SellersTom Blefko
 
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WICommercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WILee & Associates of Madison, WI
 
Top 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate LeadsTop 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate LeadsAaron Stelle
 
Signature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy LivingSignature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy Livingbhattrishabh270
 
Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.Sunil Agrawal and Associates
 
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedLCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedTom Blefko
 
10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property Agents10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property AgentsAJ Estates
 
Presentation of 2023 Results domdev.pptx
Presentation of 2023 Results domdev.pptxPresentation of 2023 Results domdev.pptx
Presentation of 2023 Results domdev.pptxklaudiafilka
 
Mahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your familyMahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your familyaidasheikh47
 
Kohinoor Uptown Avenue at Punawale Pune - Brochure.pdf
Kohinoor Uptown Avenue at Punawale Pune - Brochure.pdfKohinoor Uptown Avenue at Punawale Pune - Brochure.pdf
Kohinoor Uptown Avenue at Punawale Pune - Brochure.pdfmonikasharma630
 
Anshul Kanvas Wagholi Pune Apartments Brochure.pdf
Anshul Kanvas Wagholi Pune Apartments Brochure.pdfAnshul Kanvas Wagholi Pune Apartments Brochure.pdf
Anshul Kanvas Wagholi Pune Apartments Brochure.pdfsabhyara24
 
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdfShapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdfashiyadav24
 
Acqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure DownloadAcqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure DownloadMKBInfotech
 
Birla-Alokya Whitefield, Banglore-e-Brochure.pdf
Birla-Alokya Whitefield, Banglore-e-Brochure.pdfBirla-Alokya Whitefield, Banglore-e-Brochure.pdf
Birla-Alokya Whitefield, Banglore-e-Brochure.pdffaheemali990101
 
Anshul Uruli Kanchan Pune E-Brochure.pdf
Anshul Uruli Kanchan Pune  E-Brochure.pdfAnshul Uruli Kanchan Pune  E-Brochure.pdf
Anshul Uruli Kanchan Pune E-Brochure.pdfManishSaxena95
 
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedLCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedTom Blefko
 
K Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better LivingK Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better Livingaidasheikh47
 
AIPL Joy District Sector 88, In Gurgaon.pdf
AIPL Joy District  Sector 88,  In Gurgaon.pdfAIPL Joy District  Sector 88,  In Gurgaon.pdf
AIPL Joy District Sector 88, In Gurgaon.pdfbhattrishabh270
 
2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ Estates2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ EstatesAJ Estates
 
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...RE/MAX Realty Solutions
 

Recently uploaded (20)

2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers
 
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WICommercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
 
Top 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate LeadsTop 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate Leads
 
Signature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy LivingSignature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy Living
 
Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.
 
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedLCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
 
10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property Agents10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property Agents
 
Presentation of 2023 Results domdev.pptx
Presentation of 2023 Results domdev.pptxPresentation of 2023 Results domdev.pptx
Presentation of 2023 Results domdev.pptx
 
Mahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your familyMahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your family
 
Kohinoor Uptown Avenue at Punawale Pune - Brochure.pdf
Kohinoor Uptown Avenue at Punawale Pune - Brochure.pdfKohinoor Uptown Avenue at Punawale Pune - Brochure.pdf
Kohinoor Uptown Avenue at Punawale Pune - Brochure.pdf
 
Anshul Kanvas Wagholi Pune Apartments Brochure.pdf
Anshul Kanvas Wagholi Pune Apartments Brochure.pdfAnshul Kanvas Wagholi Pune Apartments Brochure.pdf
Anshul Kanvas Wagholi Pune Apartments Brochure.pdf
 
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdfShapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdf
 
Acqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure DownloadAcqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure Download
 
Birla-Alokya Whitefield, Banglore-e-Brochure.pdf
Birla-Alokya Whitefield, Banglore-e-Brochure.pdfBirla-Alokya Whitefield, Banglore-e-Brochure.pdf
Birla-Alokya Whitefield, Banglore-e-Brochure.pdf
 
Anshul Uruli Kanchan Pune E-Brochure.pdf
Anshul Uruli Kanchan Pune  E-Brochure.pdfAnshul Uruli Kanchan Pune  E-Brochure.pdf
Anshul Uruli Kanchan Pune E-Brochure.pdf
 
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedLCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
 
K Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better LivingK Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better Living
 
AIPL Joy District Sector 88, In Gurgaon.pdf
AIPL Joy District  Sector 88,  In Gurgaon.pdfAIPL Joy District  Sector 88,  In Gurgaon.pdf
AIPL Joy District Sector 88, In Gurgaon.pdf
 
2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ Estates2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ Estates
 
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
 

Real Estate Marketing Secrets From The Pros

  • 1. Agent Intelligence for 2015: Real Estate Marketing Secrets from the Pros MASTER MARKETERS SHARE THEIR KILLER TIPS FOR SUCCESS
  • 2. Tweet this SECRET TIP: When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. GUY KAWASAKI Chief Evangelist Canva @GuyKawasaki
  • 3. Tweet this SECRET TIP: Own and inspire your local community offline and on. Inform, tickle, connect, and spark prospects and clients with well designed multimedia content strategies — video, email, social media — all centered around finding a home and lifestyle that’s perfect for your clients. The finishing touch: brilliant customer service. LAURA MONROE Director of Industry Engagement and Social Media Inman News @LauraMonroe
  • 4. Tweet this SECRET TIP: Using analytics to make data driven decisions is the new competitive edge, real results come from insight, without it you’re driving blind. FREDERICK TOWNES Co-Founder Placester @w3edge
  • 5. Tweet this SECRET TIP: Storytelling and a comprehensive content strategy are vital. I am seeing more brokerages starting to understand the value of telling their story and creating valuable con- tent - not just blasting out marketing messages on social media, but truly telling the story of their culture and their passion for the business. KATIE LANCE Founder and CEO Katie Lance Consulting @katielance
  • 6. SECRET TIP: Use visuals effectively. The human brain processes visuals 60,000 times faster than text, and millennial buyers highly resonate with photo-driven experiences. In the age of infobesity, using high-quality, contemporary and interesting visuals as part of your content strategy will help your business stand out from the digital noise and your competition. EKATERINA WALTER Social Media Trailblazer and Bestselling Author www.ekaterinawalter.com @Ekaterina Tweet this
  • 7. Tweet this SECRET TIP: Don’t always go for the ask. Remem- ber that rapport is built based on giving more often than you receive. It’s not all about you. ALEXANDRA GIBSON VP of Marketing Contactually @gibsondm
  • 8. Tweet this SECRET TIP: There is an unquestionable differ- ence between branding and marketing. As a business owner, you will need the ability to make the distinction. Ultimately, your brand is how the consumer feels about you, not what you say about yourself. JODA MIZE Founder Girl’s Guide to Real Estate @JodaMize
  • 9. SECRET TIP: In the increasingly bland-looking marketing landscape being offered by most real estate agents, I’d suggest you quickly identify your own ‘magnificent point of differ- ence’ and play that banjo hard! Bland and bor- ing is dead. Stand out! PETER BREWER Owner That Peter Brewer @thatpeterbrewer Tweet this
  • 10. SECRET TIP: Publishing high-quality content is the new equivalent of driving a Mercedes. You may not be selling million-dollar homes (yet!), but your marketing should look like you do. ANNE JONES Realtor Windermere Professional Partners @tacomajones Tweet this
  • 11. Tweet this SECRET TIP: Your personal brand story and your niche statement are both key in designing a life and business you love. You must define your values, what fires you up, and your true purpose. Only then can you uncover ideal clients who identify with your values, share your passions, have a need your purpose fills, and will delight in the experience you create! DEBRA TRAPPEN CEO and Owner d11 consulting, LLC @debra11
  • 12. Tweet this STEPHEN SCHWEICKART Founder and CEO VScreen @VScreen SECRET TIP: It isn’t about you. The harsh reality is that most people don’t care about your dog Fido or how many kids you have. They care about themselves and what you can do for them.
  • 13. Tweet this SECRET TIP: Before you spend one penny on marketing in 2015, take the time to understand your unique value proposition and target audience(s), then create some personas and identify your goals. Only then are you really prepared to know how to spend your time, energy and money. RIVERS PEARCE Director of Digital Strategy BoomTown @RiversPearce
  • 14. Tweet this CAROL FARRAR Owner and Broker 1850 Realty @carolfarrar SECRET TIP: Build community. The people who know, like and trust you are your advocates. Spend time building and strengthening those relationships authentically through informal gatherings, events or meetups at local busi- nesses.
  • 15. SECRET TIP: Online marketing isn’t rocket sci- ence, half the battle is showing up every day to be authentic and do the work other people just talk about. SETH PRICE VP of Sales and Marketing Placester @sethstuff Tweet this
  • 16. Tweet this SECRET TIP: Over 55% of real estate professionals are not working with online reviews, and 85% of consumers are there. Much like what hap- pened with websites - and is now happening with mobile - the agent reviews trend will fully tip over in the next 18 months. Get your house in order and start getting positive reviews! JACK MILLER CEO T3 Experts @jackmiller
  • 17. KIM COLAPRETE Broker Team Diva Real Estate @SeattleDivas SECRET TIP: Success in real estate marketing is all about being unique and consistent and fully implementing your vision. Many brilliant ideas are left in spiral notebooks, Evernote brain- storms or Facebook group chats. Commit to your brand, vision and plan. The real magic happens when you know your niche and take that brilliant idea from the notebook to the streets! Tweet this
  • 18. Tweet this ZACH SCHABOT Founder Go Realty @zachschabot SECRET TIP: Tell great stories! There is something special about every house and every client. It’s your job to figure that something special out and share it.
  • 19. Tweet this SAM DEBORD Managing Broker The Seattle Homes Group @SEATTLEHOMEoCOM SECRET TIP: As a small business, nimbleness is your advantage. Be unique, express local flavor and create what the goliaths can’t. Achieve an emotional connection through your personality.
  • 20. Tweet this ARA MAMOURIAN Broker of Record Spring Realty @AraMammo SECRET TIP: If you aren’t expressing your opin- ions strongly in your content, you’re losing opportunities to create relationships. After all, it’s the content that sparks a conversation which leads to relationships - and if nurtured properly, those relationships drive transactions.
  • 21. SECRET TIP: Approach real estate marketing with a very simple philosophy: Remember that you are not in the transaction business - you are in the relationship business. Begin on day one to build customers for life. Every deal you do should lead to a stream of additional deals, and that only happens when you build relation- ships. Seek out the tools that will allow you to create and nurture relationships for the long term. BEVERLY THORNE CMO Century 21 @BevThorne Tweet this
  • 22. Tweet this SECRET TIP: If you have more usernames and passwords than you do leads, you’re doing it wrong. Figure out what works for lead genera- tion and do that more. CHRIS SMITH Co-Founder Curaytor @CuraytorDotCom
  • 23. BEN KINNEY Operating Principal Keller Williams Realty @benkinney SECRET TIP: How a home shows is the most important form of marketing. Not just staging, but also how it shows online. Use new technol- ogy like drones to get aerial photographs that will get buyers excited and get sellers to list with you. Tweet this
  • 24. Tweet this WENDY FORSYTHE Executive Vice President/Head of Global Operations Carrington Real Estate Services @brandWendy SECRET TIP: Real estate professionals need to think in terms of platform marketing, develop core messages across various tools and medi- ums and use these platforms to tell their unique real estate stories.
  • 25. SECRET TIP: Remove your personal interests and personal promotion from your marketing and focus on client needs. While being number one in your market gets you to the kitchen table, there’s no need to continue the self-promo- tion once you’re sitting at the table. From that point on, it’s about them. IMRAN POLADI Vice President NextHome, Inc. @imranpoladi Tweet this
  • 26. Tweet this NICOLE NICOLAY Realtor, Ironmom The Engel Group, JRockcliff Realtors @nik_nik SECRET TIP: Infuse your marketing with your pas- sion for real estate and life. Then, use that pas- sion to help others—whether it’s with their next real estate transaction or running their first 5K. The payoff will motivate and inspire you to exceed your own expectations and goals. More importantly, it will create a lasting effect in the lives of the people you help, so when it’s time for them to make a move, they’ll remember more than just your name. They’ll remember, and want to work with, your passion.
  • 27. SECRET TIP: Be consistent and come from con- tribution. Be the agent that your clients know, like and trust. Be the answer to all of their problems. LISA ARCHER CEO Keller Williams-Live Love Charlotte @LisaArcher Tweet this
  • 28. Tweet this SECRET TIP: Stop focusing on technologies and marketing that you think are going to help you. It’s not about you. Rather, think about the tech- nologies that will help the people you serve. Dive deep into what they use, how they use it, when they use it and what they are really look- ing for as an end result. It is the consumer that will change your business. Find the technology, systems and marketing they want and how they want it and deliver that! JEFF LOBB Founder and CEO SparkTank Media @jefflobb
  • 29. Tweet this SECRET TIP: Identify your most enthusiastic cli- ents - those who have referred you a signif- icant amount of business - and ask each of them a question: “When you refer someone to me, what is it you tell them?” Within the answers, you will find your value proposition. SARAH JONES Broker Bamboo Realty @sarahssjones
  • 30. Tweet this SECRET TIP: We now live in a data-driven world with an unprecedented opportunity to know our markets and our customers -- and it’s time to get busy. Deep analysis of that data is a crit- ical marketing advantage today, but will simply be table stakes tomorrow. PAUL TYMA Co-Founder Refresh @paultyma
  • 31. SECRET TIP: Focus all of your marketing efforts on a single point, niche, idea and demographic you are trying to market to, and pound away at it forever. Be specific and focused. It’s way too easy to waste marketing dollars. MARK CHOEY Co-Founder and Partner Climb Real Estate Group @mchoey Tweet this
  • 32. Tweet this SECRET TIP: It’s all about the story. Online lead generation is going to continue to reign supreme. JILLIENE HELMAN Founder and CEO Realty Mogul @JillieneHelman
  • 33. Tweet this SECRET TIP: Embrace technology, and learn how to leverage it in real estate. Understand the various technologies that can help you market yourself versus marketing a property! If you build your business correctly, you should not have to pay for leads. AMY SMYTHE HARRIS Co-Owner and Broker Urban Provision Realtors @amyoutloud
  • 34. Tweet this SECRET TIP: The real estate agent’s world just got bigger via ‘agent expansion.’ That will be the game-changer on many levels in 2015. Educate your audience on who you are: the local real estate expert who can help this one particular client’s home get sold. The bigger you are, the more important it is to have a consistent mes- sage. KRISTAN COLE Vice President of Mega Agent Expansion Keller Williams Realty @WasillaHomes
  • 35. The Placester Real Estate Marketing Academy helps real estate professionals succeed in their careers by educating them on strategies and tools for effective marketing, informing them of industry developments, and identifying sources for further learning. Access our library of articles, and get daily updates, at https://placester.com/real-estate-marketing-academy. THE REAL ESTATE MARKETING ACADEMY Placester enables real estate agents, brokers and publishers to provide the best user experience to their customers by making cutting-edge technology easy to use. To find out how Placester can improve your real estate business, visit us at https://placester.com.