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INBOUND
MARKETING
CHECKLIST


            https://placester.com/academy
Inbound Marketing: Checklist

Curated content wins                                                   Engage your audience on social
   Get the best properties possible                                           Add past and present clients to your networks
   Update listings constantly on the web                                      Create a Facebook page for your business
   Make properties easy to search                                             Use Twitter to demonstrate your knowledge of industry
   Provide highest-quality photos                                             trends and news
   Enable easy capture of information for users                               Tweet often; use retweets and mentions to get more
   Choose a clean, professional-looking design for your                       attention
   website                                                                    Create a Youtube channel for your business
   Provide web copy that explains the expertise and value                     Create walkthrough videos for all your properties, post them
   you have to offer                                                          to Youtube
   Determine your voice and industry niche; write content                     Improve your Google PageRank by creating a profile on
   that reflects these                                                         LinkedIn
   Include floor plans and virtual tours                                       Use LinkedIn to connect with other professionals who can
   Show as many photos as possible                                            help you (mortgage brokers, home inspectors, contractors,
   People love slide shows                                                    etc.)
   Videos drive engagement                                                    Use geosocial networks like Foursquare and Yelp to
   Provide valuable community information                                     demonstrate your knowledge of and commitment to your
                                                                              community




                                                                                                     https://placester.com/academy
                                                            For more detail: https://placester.com/inbound-marketing-for-real-estate/
Inbound Marketing: Checklist

Blogging builds relationships                                         SEO is a must
   Decide what you’re interested in writing about:                           Determine which keywords your target leads are
      A day in the life of an agent                                          searching on Google, Bing, etc.
      Expert advice for buyers                                               Three words maximum in a keyword phrase; keep
      Expert advice for sellers                                              keywords simple, but specific enough that you’ll be
      Trends and events in the market at large                               found
      Community information                                                  Make sure target keywords appear in every element
      How-to information                                                     of each of your webpages: page titles, body text,
   Video: if you do it, do it consistently                                   image titles, links, URLs, etc.
   Photo: Take good ones or hire a professional                              Make sure webpage URLs are simple and easy to
   Write blog posts consistently and frequently                              remember
   Promote blog posts via social media                                       Choose webpage URLs with words, not random
   Finish posts with a call to action or question                            letters and numbers
   Allow readers to comment on posts; respond to                             Write meta descriptions for search engines that
   comments                                                                  incorporate your keywords and entice searchers
   Submit articles on other related blogs and news sites
   Above all provide value to your audience
   Ask yourself, would you read your content




                                                                                                      https://placester.com/academy
                                                           For more detail: https://placester.com/inbound-marketing-for-real-estate/

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Real Estate Inbound Marketing Checklist

  • 1. INBOUND MARKETING CHECKLIST https://placester.com/academy
  • 2. Inbound Marketing: Checklist Curated content wins Engage your audience on social Get the best properties possible Add past and present clients to your networks Update listings constantly on the web Create a Facebook page for your business Make properties easy to search Use Twitter to demonstrate your knowledge of industry Provide highest-quality photos trends and news Enable easy capture of information for users Tweet often; use retweets and mentions to get more Choose a clean, professional-looking design for your attention website Create a Youtube channel for your business Provide web copy that explains the expertise and value Create walkthrough videos for all your properties, post them you have to offer to Youtube Determine your voice and industry niche; write content Improve your Google PageRank by creating a profile on that reflects these LinkedIn Include floor plans and virtual tours Use LinkedIn to connect with other professionals who can Show as many photos as possible help you (mortgage brokers, home inspectors, contractors, People love slide shows etc.) Videos drive engagement Use geosocial networks like Foursquare and Yelp to Provide valuable community information demonstrate your knowledge of and commitment to your community https://placester.com/academy For more detail: https://placester.com/inbound-marketing-for-real-estate/
  • 3. Inbound Marketing: Checklist Blogging builds relationships SEO is a must Decide what you’re interested in writing about: Determine which keywords your target leads are A day in the life of an agent searching on Google, Bing, etc. Expert advice for buyers Three words maximum in a keyword phrase; keep Expert advice for sellers keywords simple, but specific enough that you’ll be Trends and events in the market at large found Community information Make sure target keywords appear in every element How-to information of each of your webpages: page titles, body text, Video: if you do it, do it consistently image titles, links, URLs, etc. Photo: Take good ones or hire a professional Make sure webpage URLs are simple and easy to Write blog posts consistently and frequently remember Promote blog posts via social media Choose webpage URLs with words, not random Finish posts with a call to action or question letters and numbers Allow readers to comment on posts; respond to Write meta descriptions for search engines that comments incorporate your keywords and entice searchers Submit articles on other related blogs and news sites Above all provide value to your audience Ask yourself, would you read your content https://placester.com/academy For more detail: https://placester.com/inbound-marketing-for-real-estate/