[ibook] Anatomy of a Real Estate Website

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Most people find it hard to imagine a website as more than some nice design and pretty images to show off to customers, colleagues, friends and family.  This can make determining what attributes are more important than others a very difficult task. We should start off by stating that this guide is specifically about a business website and focused on real estate marketing, a segment of website owners that has very specific needs.
Begin the process by asking questions. First and foremost, “what do you want your website to accomplish?”.

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[ibook] Anatomy of a Real Estate Website

  1. 1. Website AnatomyPinch to zoom Your homepage is the mostimage important page of your real I NTERACTIVE Website Anatomy.1 Key Attributes estate website. It has to of a Real Estate Home Page appeal to both new and repeat visitors alike. While Header/Navigation it’s main job is to convert Carousel your visitors into leads and customers, you also need to build trust, communicateClick to view What’s Above the value and solve visitor Folddetail problems. This guide will help you think through the Property Search process from a customers perspective. Featured Properties 1 of 14 Swipe between pages
  2. 2. Swipe between pagesSection 1Website Planning What Makes a Website Good? Most people find it hard to imagine a website as more than some nice design and pretty images to show off to customers, colleagues, friends and family.  This can make determining Pinch to zoom what attributes are more important than others a very difficult imageGetting Started task. We should start off by stating that this guide is specifically about a business website and focused on real estate marketing, a segment of website owners that has very specific needs. Begin the process by asking questions. First and foremost, Interactive: Website Development Checklist “what do you want your website to accomplish?”. Here’s a simple checklist to get you started in your website design and development process. Determining Your Website Goals Here are five crucial objectives every real estate marketing 
 website should strive for: Instill Trust – having people believe that you are trustworthy.
 Amplify Awareness – having more people know that you exist.
 Improve Efficiency – streamlining an activity, e.g. property or location research, education.
 Increase Sales – nurturing prospective and existing customers through your sales cycle.
 Create a Marketing Hub – a central location to focus your in- bound and paid marketing activities. 2
  3. 3. Interactive: WordPress Theme Design Pinch to zoom image iii
  4. 4. Swipe between pagesSection 1What Good RE Design is More Than Beautiful Images Once you’ve decided to launch a blog or real estate website.Design Looks Like and you’ve determined your business objectives, your target audience, and the tone and voice of your site, your next step should be to figure out how you’re going to manage all of thisSimple, Agile, Engaging And Search Friendly once its built. In web development speak, you’ll need a CMS (Content Management System) to give your site structure. A good CMS will help you simplify all the activities associated with publishing content, enabling search, managing edits, using plug- Design Gallery 2.1 ins to add features and functionality, managing your layout, de- termining site structure, SEO, and lots of other helpful things you’d rather not have to be an expert on. Lean, Agile and Built for Speed Online marketing has changed dramatically in the last few years, the concept of planning for months to design and launch the perfect website can cost a business it’s competitive edge or insure that it’s not even in the running. Flexibility and agility are imperative in today’s fast moving online marketplace. The prolif- eration of world class technology has enabled the lean startup movement to leapfrog beyond the tech world. The concept is simple, build cheaply, test and iterate. Contemporary website design is no different. Avoid expensive custom development at Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do all costs, build on a scaleable platform spend the majority of tempor incididunt ut labore et dolore magna aliqua. your marketing dollars on, marketing. Rinse and repeat. 4
  5. 5. H1 / HeaderConsumers shouldn’t have Swipe between pagesto guess at what you do.1 Pinch to zoom Image H1 / Header I NTERACTIVE 1.1 H1/Header Example
  6. 6. H2 / Sub-headerA short description of what youdo and how you’re valuable.2 H2 / Sub-header I NTERACTIVE 2.1 H2 / Sub- header Example
  7. 7. NavigationProviding a clear path into yourwebsite helps reduce bounce rates.3 Navigation I NTERACTIVE 3.1 Navigation Example
  8. 8. BenefitsWhat value do you offer to yourwebsite visitors?4 Benefit I NTERACTIVE 4.1 Benefit Ex- ample
  9. 9. Primary ImagesA time for eye candy.5 Primary Image I NTERACTIVE 5.1 Primary Im- age Example
  10. 10. Primary Call ToActionYour primary acton is to get a visitor engaged.6 Primary Call To Action I NTERACTIVE 6.1 Primary Call To Action Example
  11. 11. Teaser PropertiesFeatured properties allow you toentice a visitor to dig deeper.7 Teaser Properties I NTERACTIVE 7.1 Teaser Prop- erties Example
  12. 12. Sharing & SavingOpportunities8 Sharing and Saving Opportunities I NTERACTIVE 8.1 Sharing and Saving Opportunities Example
  13. 13. RecruitmentMessagingShowcase your team ethos.9 Recruitment Messaging I NTERACTIVE 9.1 Recruitment Messaging Example
  14. 14. Secondary CallsTo ActionProvide multiple opportunities to engage.10 Secondary Calls to Action I NTERACTIVE 10.1 Secondary Calls to Action Example
  15. 15. Up-To-Date BlogContentNo one is engaged by bad content.11 Up-To-Date Blog Content I NTERACTIVE 11.1 Up-To-Date Blog Content Example
  16. 16. TestimonialsConsumers trust you more whenothers trust you first.12 Testimonials I NTERACTIVE 12.1 Testimoni- als Example
  17. 17. AdditionalResourcesGive away great stuff in exchange for contact info.13 Additional Resources I NTERACTIVE 13.1 Additional Resources Example
  18. 18. SecondaryNavigationMake it easy to get around.14 Secondary Navigation I NTERACTIVE 14.1 Secondary Navigation Example
  19. 19. More Social ProofThe greater the authority the betterthe proof.15 More Social Proof I NTERACTIVE 15.1 More Social Proof Example
  20. 20. Footer Calls ToActionProvide value in every pixel of your site.16 Footer Calls To Action I NTERACTIVE 16.1 Footer Calls To Action Example
  21. 21. Physical AddressLocal search engines like to knowyou really exist.17 Your Physical Address I NTERACTIVE 17.1 Physical Ad- dress Example
  22. 22. Phone NumberDon’t hide your contact information,nobody likes that.18 Phone Number I NTERACTIVE 18.1 Phone Num- ber Example
  23. 23. Thank You!Pinch to zoom If you want to learn more aboutimage Anatomy of a Real Estate Website Infographic online marketing specifically for real estate. Visit Placester’s Real Estate Marketing Academy for tons of free educational info.
 
 http://Placester.com/Academy If you want a real estate website like the one in this infographic Give us a shout: http://placester.com Twitter.com/placester
 Facebook.com/placester Google+ Placester Email: academy@placester.com Phone: (800) 723-8391

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