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Your choice of a website vendor is an important decision that will effect the success of your marketing efforts in a big way. While your vendor's design sense is extremely important, how your site works for you has a greater effect on your financial success. The main goal of your site is a combination of lead generation, lead conversion and branding. Everything else is superfluous. Use this checklist as a starting point during your research to ensure that you get a real estate website that contributes to your bottom line.