Place process - section 5 intro to urban design and placemaking


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Urban design is about creating a vision for an area and then deploying the skills and resources to realise the vision. This is what we refer to as 'Place Creation'. This presentation proposes a structure to create places with identity and meaning.

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Place process - section 5 intro to urban design and placemaking

  1. 1. PROGRAM – SESSION 5 What + Why 1 Urban Design + Placemaking 101 2 Civic Principles 3 Place Qualities 8 Outcomes 4 Place Typology How + Who 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links+ conclusions Henry Lawson Walk - East Perth, WA, AUS
  2. 2. 5. THE PROCESS OF PLACEMAKINGComplexity of the urban environment + long term influence = no one or right solution1. Place Aspiration2. Place Context3. Place Design4. Place Delivery5. Place Manage “Urban design is about creating a vision for an area and then deploying the skills and resources to realise the vision”. Llewelyn-Davies, 2000, p. 12 Hosier Ln (Graffiti Ln) - Melbourne, VIC, AUS
  3. 3. 5.1 PLACE ASPIRATION – VISION▸ Grow the project from an endorsed vision ▸ An aspirational vision for the project can deliver on client objectives and uniquely Postcard from the future: position the place. “This place is fantastic – subtropical ▸ At best a vision can “be seen city, affordable lifestyle, very green, but vibrant (literally, in the inner eye), and active. I don’t need a car, I can walk and communicated to others, and felt by others…. as a vision” cycle to the river, and the public transport is Aexander, Neis, Anninon, & King, 1887 fast, frequent and legible. 108 Central has University, Medical, Research, Cultural, Commerc ▸ At worst it provides the ial and Residential activities centred around the designer with a framework or guide towards the sub-tropical Town Square. The best food in sought outcome. Brisbane is in the Centre and the access to the River for recreation is the main asset. Come on over!”
  4. 4. 5.1 PLACE ASPIRATION – VISION▸ Should visions be aspiration or realistic?▸ Over extending or what we can achieve today?▸ “Bring the future today” David Engwicht Tatersalls Lane, Melbourne, VIC, AUS
  5. 5. 5.1 PLACE ASPIRATION – VISION▸ A vision is a succinct statement (and indicator) that sets Streets as social places or ▸ the overarching expectations for the project‟s outcomes. movement corridors? ▸ make the uses jump the▸ “It identifies the stars you are trying to reach and they need to be far road – drivers should feel enough away to make you stretch for them.” like they are driving Thomas, 2002 through a place ▸ “Furnishing the room” David Engwicht A diverse city fringe community, linking learning with enterprise, creative industry with community and unique living solutions with public amenity….. creating a new part of Brisbane that offers a unique lifestyle choice. The Hornery Institute & Hassell, 2004 ▸ Gunning Fog Index Kelvin Grove Urban Village – Brisbane, QLD, AUS
  6. 6. 5.1 PLACE ASPIRATION – VISION The vision for "Brisbane is a youthful and enthusiastic city – spanning city to bay and hills to bush. It is appreciated by residents and visitors for its friendliness and optimism, and respected for its leadership and achievements." “A vision without a plan is fruitless. A plan without vision is pointless”.
  7. 7. 5.1 PLACE ASPIRATION – VISION Playfair St, The Rocks, Sydney. NSW, AUS
  9. 9. 5.1 PLACE ASPIRATION - AIMS▸ Aims or goals are short statements which define the broad physical, social, environmental and economic outcomes expected of the project…▸ “ the stars you definitely want to get your hands on to have a sense of achievement at the end” Thomas, 2002 Hassell, 2007
  10. 10. 5.1 PLACE ASPIRATION - OBJECTIVES▸ Objectives are statements that define, in greater detail, the critical requirements or path in order to achieve the project aims (or goals)…▸ “the steps you need to take to reach the target stars and the means by which you can prove you have done so” Thomas, 2002 The objectives which reinforce the shared vision for Brisbane include: ▸ “Clean air: The air we breathe is free from pollution and disease-causing particles. ▸ Food in the city: Brisbane is lush with food-producing gardens and city farms in parks, schools, backyards, community facilities and businesses. ▸ Safe communities: Residents feel safe at home and when out and about in Brisbane. We care about each other’s safety and wellbeing. ▸ Sustainable water use: We manage our precious water for today and tomorrow, using innovative and diverse options for collecting, storing and re-using water. BCC 2008
  11. 11. 5.1 PLACE ASPIRATION - PRINCIPLES▸ Principles are commonly agreed as best practice, e.g. active street frontage along main streets.▸ They are not necessarily unique to the project.▸ They are not for negotiation. "Towards a better ‘Public Melbourne“ ▸ Clear Structure ▸ Connectedness ▸ Diversity ▸ Animation ▸ Authenticity ▸ Continuity and change ▸ Equity ▸ Good fit with people’s intentions Sydney Rd- Brunswick, Melbourne, VIC, AUS
  12. 12. 5. A VISION...
  13. 13. 5.1 PLACE ASPIRATIONGood urban design and planning principles Seaside - Panhandle, Florida Seaside- FL, USA
  14. 14. 5.1 PLACE ASPIRATIONGood urban design and planning principles Seaside - Panhandle, Florida E Co Hwy 30A – Seaside, FL, USA
  15. 15. 5.1 PLACE ASPIRATIONGood urban design and planning principles Rosemary Beach -Panhandle, Florida E Co Hwy 30A – Rosemary Beach, FL, USA
  16. 16. 5.1 PLACE ASPIRATIONGood urban design and planning principles Rosemary Beach, FL, USA
  17. 17. 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage Salamanca Market - Hobart, TAS
  18. 18. 5.2 PLACE CONTEXT▸ Incorporate the context to establish authenticity and sustainability▸ The qualities, character and setting of the site, wider surrounds and region - natural + manmade▸ Incorporating a site‟s environmental qualities = triple bottom line benefits▸ Successful places are founded on understanding and valuing what could be unique about a location and make it memorable... “The best site plans are a unique response to the land and the program (brief).” Lynch & Hack, Site Planning, 1884, p.13 Central Tilba, NSW, AUS
  19. 19. 5.2 PLACE CONTEXT▸ Engwicht Secret 2 – Furnish a place with soul▸ Turn deficits in asset based planning?▸ “Merchants with heart”▸ Engwicht Secret 12 – study the ecology▸ Engwicht Secret 15 – change the meta-stories High St, Wodonga, VIC, AUS
  20. 20. 5.2 PLACE CONTEXT▸ Engwicht Secret 2 – Furnish a place with soul▸ Context outcomes ▸ Strengthening local communities ▸ Creating places of distinction ▸ Featuring intrinsic site assets and resources ▸ Connecting with the surroundings ▸ Ensuring feasibility▸ An identity which is robust and authentic is powerful Giant sinkhole - Guatemala http://
  21. 21. 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage Enquiry by Design (Deicke Richards)
  22. 22. 5.3 PLACE DESIGN▸ Plan and design the place by 1. creating the urban structure 2. making connections 3. detailing the place 4. planning the social fabric 5. considering feasibility and delivery.▸ All design methods are laden with values and therefore not necessarily objective. Vision workshop Like all human thought, there is mystery in design. Fine places develop from possibility, gained from constantly reframing the problem and by repeatedly searching for solutions. Revelations help and methods developed by experience are fundamental. Lynch & Hack, 1884
  23. 23. 5.3.1 CREATING THE URBAN STRUCTURE▸ Urban structure is the „complete‟ part of a city or town. It is the arrangement of centres, streets, parks and considers density, block size and uses.▸ These characteristics, and their relationship with each other, bond together to make a place. ▸ Integration ▸ functional efficiency ▸ environmental harmony ▸ a sense of place ▸ commercial viability Varsity Station Village, Design Workshop Concept - Gold Coast (Deicke Richards)
  24. 24. 5.3.2 MAKING THE CONNECTIONS▸ Footpaths, streets, roads, rivers, bus ways etc are an integral part of the urban fabric, with multiple functions.▸ The means by which we get around and service buildings + a crucial component of urban character.▸ Streets exist for interaction.▸ “Streets and their sidewalks, the main public places of a city, are its most vital organs.” (Jacobs J. , 1961, p. 28) Papaw Stand – Brisbane, QLD, AUS
  25. 25. 5.3.2 MAKING THE CONNECTIONS▸ Connection outcomes ▸ Linking up ▸ Movement choices ▸ A sense of place ▸ Safe routes for all ▸ The parking problem ▸ Better traffic management KGUV – Brisbane. Google Earth
  26. 26. 5.3.3 DETAILING THE PLACE▸ Design the buildings and the adjacent public realm and the interface between them▸ Third space between private and public?▸ The devil is often in the detail▸ Sometimes the detailing of buildings, streets or squares is quiet and unobtrusive.▸ Successful places have a feeling of serendipity and distinctiveness Seaside – Florida, USA
  27. 27. 5.3.4 PLAN FOR SOCIAL FABRIC▸ The social and cultural facilities and events which attract people▸ Good urban design understands that the physical form of a space is the canvas for a bigger picture▸ Strategy development and implementation▸ Action orientated process▸ “Free seats at cafes” David Engwicht The Ivy - Ash Street, Sydney, NSW, AUS
  28. 28. 5.3.5 IMPLEMENTATION AND FEASIBILITY▸ Delivery framework: ▸ a model for decision making and for implementation ▸ a master program ▸ staging strategy▸ A commercial appraisal which presents the financial and economic implications of the project. Haig Park Circuit - Claisebrook Village East Perth
  29. 29. 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage Jetty Rd - Glenelg, SA, AUS
  30. 30. 5.4 PLACE DELIVERY▸ Construct the hard infrastructure and deliver the soft. Placemaking Client External Advisory Project Director Group Development Manager Place Manager Sales + Planning Infrastructure Placemaking Legal Community Marketing▸ Do planners deliver?
  31. 31. 5. THE PROCESS OF PLACEMAKING1. Place Aspiration2. Place Context3. Place Design4. Place Delivery5. Place Manage Hotel Gosford, Mann St, Gosford, NSW, AUS
  32. 32. 5.5 PLACE MANAGE▸ Invest in the social fabric and maintenance▸ Evaluate and review▸ Manage change▸ “Recreational shoppers (hunting in a pack) vs Intentional shoppers (front door)” David Engwicht▸ Place management describes the proactive intervention process which maintains the qualities of a successful place and responds to change. Institute of Place Management, 2008 Street Markets – South Bank, Brisbane QLD, AUS
  33. 33. 5.5 PLACE MANAGE Jubilee Tce, Bardon, Brisbane, QLD, AUS
  34. 34. 5.5 PLACE MANAGE▸ Place managers include people involved in: ▸ Tourism & Leisure ▸ Place Marketing and ▸ Town Centre Management Branding ▸ City Centre Management ▸ Planning ▸ Location Management ▸ Local Economic (such as Shopping Development Centres, Airports etc) ▸ Horticulture ▸ Neighbourhood and Management Community Renewal ▸ Property Management ▸ Community engagement and renewal ▸ Events Management ▸ Regeneration ▸ Visitor Services ▸ Urban Design Adapted from Institute of Place Management, 2008 Sparta Place - Brunswick, Melbourne, VIC, AUS
  35. 35. 5.5 PLACE MANAGE Caxton St, Paddington, Bne, QLD, AUS
  36. 36. 5.5 PLACE MANAGE Caxton St, Paddington, Bne, QLD, AUS
  37. 37. 5.5 PLACE MANAGER▸ Brimbank City Council - CBP A Place Manager for Sydenham and Sunshine provides a focus for▸ Sunshine and Sydenham Place coordinated Council, State Manager Government, business and community involvement in the▸ Total Project Cost: $180,000 implementation of the strategic (Brimbank City Council $80,000 plans for each centre. The Place CBP $100,000) Manager is responsible for driving▸ ......reference materialplace the implementation of the managementPlaceManagementBro Sydenham Transit City Master chure.pdf Plan and the Sunshine Principal Activity Centre Structure Plan and▸ Engwicht Secret 9 – Focus on the facilitates project delivery for a micro – 50% of budget allocated to range of development and the micro infrastructure works and community engagement initiatives.▸ Junk Bank Northbridge Piazza - Northbridge, Perth, WA, AUS
  39. 39. 5.5 PLACE MANAGE –MALCOLM SNOW Victoria St – Mackay, QLD, AUS
  40. 40. 5. THE PROCESS OF PLACEMAKING▸ Additional information ▸ P91 ▸ Place management ▸ Procurement ▸ Design Champions▸ Space for the locals Mooloolaba Triathlon - Sunshine Coast Sunshine Coast Regional Council
  41. 41. 5. PLACE CREATION Ballast Pt Park, Balmain, Sydney, NSW, AUS
  42. 42. 5. REFLECTION▸ Individual – group: short answer test p157 5.11 Which stage of place creation are you most active in? a. place aspiration b. place context c. place design d. place delivery e. place manage 5.12 Could this be any different? 5.13 Is one stage more important than another? Why or why not?▸ Outcome check▸ Interviews from your State?▸ Aussie tour of our bonza places Banana Alley Vaults- Melbourne, VIC