Benefits of urban design and placemaking (section 8) july 2012

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What are the benefits of urban design placemaking? This presentation also proposes a Place Partnership of organisations to quantify these outcome further.
More information is available at http://placefocus.com/Place-Outcomes/place-outcomes.html
You can buy a copy of our manual or enrol in an on-line course at http://placefocus.com/Shop/placefocus-shop.html

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Benefits of urban design and placemaking (section 8) july 2012

  1. 1. PROGRAM – SESSION 8 1 Urban Design + Placemaking 101 2 Civic Principles 3 Place Qualities 8 Outcomes (p131) 4 Place Typology 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links+ conclusions Hitchcock Ave - Barwon Heads, VIC, AUS
  2. 2. PLACEMAKING... Victoria Ave, Chatswood, Sydney, NSW, AUS
  3. 3. COSTS AND BENEFITS OF PLACEMAKING▸ Avoid adverse effects▸ Doesnt necessarily increase costs▸ Reduces Costs▸ Delivers customers value▸ Pro-development▸ Delivers broad benefits to society Northbridge Piazza, Northbridge, Perth, WA, AUS
  4. 4. REDUCE ADVERSE EFFECTS▸ “The City of Casey has the highest reported incidence of family violence and child protection notifications within Victoria.”http://www.caseyconnect.n et.au/promotingpeace- familyviolence/ Victoria Ave, Chatswood, Sydney, NSW, AUS
  5. 5. DOESNT NEED TO COST MORE Section 8 Bar, Tatersalls Lane, Melbourne, VIC, AUS
  6. 6. COSTS AND BENEFITS OF PLACEMAKING▸ Avoid adverse effects▸ Doesnt necessarily increase costs Costs▸ Reduce Costs▸ Delivers benefits customers value▸ Pro-development▸ Delivers broad benefits to society Mann St, Gosford, NSW, AUS
  7. 7. REDUCE COSTS - POPUP http://www.abc.net.au/local/photos/2012/02/07/3425109.htm
  8. 8. REDUCE COSTS - PROTOTYPING http:// http://humanscalecities.tumblr.com/post/4955017402/transforming-nyc-streets-a-conversation-with
  9. 9. REDUCE COSTS - PARKLETS http://laughingsquid.com/parklets-the-tiny-parks-of-san-francisco/
  10. 10. REDUCE COSTS – DISASTER RESILIENCE Bardon, Brisbane, QLD, AUS
  11. 11. REDUCE COSTS – ENABLE THE LOCALS http://www.greatcity.org/campaigns/streets-for-people/what-can-you-do/intersection-painting/
  12. 12. REDUCE COSTS - OVERALL▸ Poor design can have significant adverse effects▸ May not always cost more upfront▸ Utilise existing infrastructure▸ Enable natural disaster resilience▸ Enable the locals (SCIP) North Tce, Adelaide, SA, AUS
  13. 13. COSTS AND BENEFITS OF PLACEMAKING?▸ Avoid adverse effects▸ Doesnt necessarily increase costs▸ Reduce Costs▸ Delivers benefits customers value▸ Pro-development▸ Delivers broad benefits to society Burnett Lane, Brisbane, QLD, AUS
  14. 14. PLACEMAKING Costs Benefits Centre Place, Melbourne, VIC, AUS
  15. 15. PLACE = AFFORDABLE LIVING▸ AusHomes Villa House▸ 320 m² (two community titles – Villa + loft)▸ 3 bedrooms, 2.5 bathrooms (121 m²)▸ $299,900 in 2011▸ Fitzgibbon Chase Snapshot▸ Housing Innovations Kuranda Park Way,Fitzgibbon Chase, Brisbane, QLD, AUS Palmerston Lane, Fitzgibbon Chase, Brisbane, QLD, AUS
  16. 16. 8.4 HOUSING AFFORDABILITY▸ Matusik Missive 26th May 2010▸ How can we actually deliver a cheaper home? ▸ Maximum built product size of 150 m². Owners could extend in the future if they wished. ▸ Allotment sizes below 400 m². Frontages, if possible, kept at 10 metres. ▸ Rear lane access wherever possible. ▸ Offset density, in clusters, adjacent to open space and where appropriate, institutional land use such as schools, sports facilities etc. ▸ Provide carports rather than garages. ▸ Tandem parking – designed to hold two cars off the street. ▸ Double storey construction. ▸ Alternative building materials – brick and tile, takes way too long to construct.
  17. 17. 8.4 AFFORDABLE LIVING▸ Next Generation Planning Source:http://versatile1.wordpress.com/2008/03/13/
  18. 18. PLACE = SAFETY Darwin Waterfront, Darwin, NT, AUS
  19. 19. PLACE = HEALTHY▸ If one in ten Massachusetts adults started a regular walking program, the state would save $121 million in heart disease expenditures annually. [MA Dept. of Public Health, 2008]▸ Combining vigorous exercise and walking each week produced a 50% reduced mortality. [Arch Internal Medicine, 2007]▸ 1 in 3 children born in USA in 2000 will develop diabetes▸ Car accidents are the leading cause of deaths 0-24 State Library, Swanston St, Melbourne, VIC, AUS
  20. 20. PLACE = FITNESS▸ Exercise affects learning, memory and cognition. College students showed improved performance on recognition memory tasks after exercise. [NYU current research] The Lark, Given Tce, Paddington, QLD, AUS
  21. 21. PLACE = TRANSPORT SAVINGS Flinders St, Adelaide, SA, AUS
  22. 22. PLACE = MORE TIME, LESS CONGESTION▸ Living car-free in walkable areas fits younger lifestyles. Fewer young people want cars. In 1995 people age 21 to 30 drove 21 percent of all miles driven in the U.S.; in 2009 it was 14 percent, despite consistent growth of the age group. [Advertising Age, 2010] Clarkson, Perth, WA, AUS
  23. 23. PLACE = CONVENIENCE Duke St, Sunshine Beach, Sunshine Coast, QLD, AUS
  24. 24. PLACE = CHOICE Victoria Ave, Chatswood, Sydney, NSW, AUS
  25. 25. PLACE = OPPORTUNITIES Wharf St, Maryborough, QLD, AUS
  26. 26. PLACE = FUTURE PROOFING▸ Ellen Dunham Jones▸ 85% of households in 2025 will not have kids▸ 77% of Millenniums/Gen Y want to live in urban core▸ 75% of retiring baby boomers say they want mixed use and mixed age Princes Highway, Cobargo, NSW, AUS
  27. 27. PLACE = FUTURE PROOFING Princes Highway, Cobargo, NSW, AUS
  28. 28. WHAT CAN YOUR PLACE DELIVER?▸ Affordable housing▸ Affordable Living▸ Safety▸ Fitness – physically and mentally▸ Less money on transport▸ More time, less congestion▸ Convenience▸ Choice▸ Opportunities▸ Future proofing Lakeside Dve, Joondalup, Perth, WA, AUS
  29. 29. COSTS AND BENEFITS OF PLACEMAKING▸ Avoid adverse effects▸ Doesnt necessarily increase costs▸ Reduce Costs▸ Delivers customers value▸ Pro-development▸ Delivers broad benefits to society Queen St Mall, Brisbane, QLD, AU
  30. 30. THE BENEFITS – UNDERPERFORMING ASSETS Mizner Park - Boca Raton USA
  31. 31. 8 RETROFITTING SUBURBIA?▸ New York Times - February 5, 2012▸ Near-record vacancy rates (11%) at malls of all kinds.▸ There are about 108,000 shopping centres in America.▸ A new enclosed mall has not opened in the United States since 2006. Mizner Park - Boca Raton USA
  32. 32. 8.6 RETROFITTING SUBURBIA
  33. 33. 8.6 RETROFITTING SUBURBIA
  34. 34. 8.6 RETROFITTING SUBURBIA
  35. 35. 8.6 RETROFITTING SUBURBIA
  36. 36. 8.6 RETROFITTING SUBURBIA
  37. 37. 8.6 RETROFITTING SUBURBIA
  38. 38. AUSTRALIA?▸ The Australian May 05, 2012 12:00AM▸ “A pall over the mall”▸ “Shopping malls may be booming across China and parts of the Middle East but in the US, the birthplace of the mall, theyre dying and in Australia theyre haemorrhaging”
  39. 39. A SLOW DEATH HERE?▸ The Australian June 15, 2011 12:00AM▸ Some are saying the end is nigh for the traditional shopping mall retail model.▸ Online retailing is making its mark▸ Typical anchor tenants such as fashion stores and book shops are struggling.▸ "The retailers that are most at risk are in the shopping strips that arent somewhere like Toorak Road or Bridge Road in Melbourne, where theres upmarket coffee shops and lifestyle options to attract people to the area." Victoria Ave, Chatswood, Sydney, NSW, AUS
  40. 40. DEVELOPMENT FACILITATION (DA) Education City Dve, Springfield, QLD, AUS
  41. 41. PLACE = FUTURE PROOFING Princes Highway, Cobargo, NSW, AUS
  42. 42. COSTS AND BENEFITS OF PLACEMAKING▸ Avoid adverse effects▸ Doesnt necessarily increase costs▸ Reduce Costs▸ Delivers customers value▸ Pro-development▸ Delivers broad benefits to society Angel Place, Sydney, NSW, AUS
  43. 43. THE BENEFITS – CREATIVE ECONOMY Murray St Mall - Perth, WA, AUS
  44. 44. THE BENEFITS – BRANDING + PROMOTION Swanston St, Melbourne, VIC, AUS
  45. 45. THE BENEFITS – ENHANCE VALUES▸ A one-point increase in Walk Score is associated with between a $700 and $3,000 increase in home values. [CEOs for Cities, 2009] Lane off Winn St, The Valley, Brisbane. QLD, AUS
  46. 46. THE BENEFITS – LOCAL BUSINESS Goyder Square, Palmerston City, NT, Australia
  47. 47. THE BENEFITS – INTERACTION Swanston St, Melbourne, VIC, AUS
  48. 48. THE BENEFITS - CONNECTED AND VITAL Marine Pde, Labrador, Gold Coast, QLD, AUS
  49. 49. THE BENEFITS – EXTEND ECONOMIC LIFE▸ Homes in walkable urban neighbourhoods have experienced less than half the average decline in price from the housing peak in the mid-2000s. [Brookings Institution, 2011] High St, Freemantle - Perth, WA, AUS
  50. 50. SUSTAINABILITY▸ Any sound principles for a good urban place must be sustainable ▸ social equity ▸ economic vitality ▸ environmental responsibility▸ Cities can make a significant contribution Good urban design is a powerful tool for achieving a higher quality of life, greater economic vitality and a more efficient use of resources. It is key to making places where talented people will want to live, and which will nurture economic success.” Urban Initiatives, 2003, p. 3 Christie Walk Eco-Village, Sturt St – Adelaide, SA, AUS
  51. 51. CLIMATE CHANGE: REDUCTION + ADAPTION▸ Average urban dweller in the USA has 1/3 carbon footprint of suburban dweller.▸ “ClimateSmart innovation in urban▸ compact, self-contained regional development▸ active and public transport-based community▸ maintaining ecologically diverse and viable natural habitats. Hastings St, Noosa, QLD, AUS
  52. 52. DELIVERS BROAD BENEFITS TO SOCIETY▸ Attract creative class▸ Brand + Promote cities and regions▸ Enhance the value of land and buildings▸ Support local shops and facilities▸ Promote social connectedness and vitality▸ Extend the economic life of buildings and public spaces▸ Sustainability▸ Climate change mitigation and adaption Palmerin St, Warwick, QLD, AUS
  53. 53. STAY AHEAD OF THE GOVERNMENT▸ http://www.urbandesign.gov.au/▸ National Urban Design Protocol▸ draft Urban Design Framework in QLD▸ Growth Management QLD▸ Public Sector training (DLGP,DTMR, Health, Arts, ULDA, DPW, Councils, etc)▸ Next Generation Planning – for streets?▸ Outcomes... Reduces government expenditure Hitchcock Ave - Barwon Heads, Vic, AUS
  54. 54. COSTS AND BENEFITS OF PLACEMAKING▸ Avoid adverse effects▸ Doesnt necessarily increase costs▸ Reduce Costs▸ Delivers customers value▸ Pro-development▸ Delivers broad benefits to society James St, Brisbane, QLD, AUS
  55. 55. PLACE PARTNERSHIP▸ Information and tools for consumers▸ Advocate▸ Quantify benefits▸ Promote best practice▸ Identify case studies▸ Professional training▸ National coordination King George Square, Brisbane, QLD, AUS
  56. 56. 8. REFLECTION – OUTCOMES8.19 (P159) What outcomes of placemaking can you add to the list? Why?10.21 (P160) What could you do differently to deliver urban design and placemaking outcomes?▸ Think Like a Fool Federation Square - Melbourne, Victoria

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