Both Retailers and the EPA recognized the need for stronger partnerships and programs between both industries.Retail is a vital part of energy efficiency and will continue to grow.The EPA established the Energy Star Retail Action Council facilitated by Navitas Partners to help program sponsors and retailers implement more effective and efficient programs. The Retail Action Council was founded with Best Buy, Lowe’s, The Home Depot and Sears all with the goal of creating a stronger bond and partnerships. Also, to discover best practices that can make implementation of programs more aligned with the expertise of retailers to maximize market penetration and performance.The RAC is creating the Retail and Utility Partnership Guidelines, this is a guide containing best practices that occur in retailing that can be directly translated to energy efficiency programs – to maximize both industries capabilities.
People are using more and more devices, the growth in device ownership is increasing, while at the same time products are becoming more and more energy efficient. This will be a challenge to traditional programs, even as consumption of energy still increases.Working together with Retail can increase the opportunities and unleash the creativity, knowledge of the consumers they serve, and the massive marketing and messaging capabilities.
Critical insight: it is important to understand what retailers do well. Retail is data driven, collaborative by nature, customer experience experts. This live by a strong set of calendars and processes that include the Marketing and Sales calendars. Getting a product on the shelf is very similar to implementing a program, and retailers move fast as long as the calendars and timing is known well in advance. Take a Strategic View of the retail channel and relationship and engage.
Aesp retail action council 2013 ee final 051913
1ENERGY STAR’S Retail Action Council(RAC)Key Deliverables:1. The Retailer UtilityPartnership Guidelines(RUPG)2. Understanding thecomplexities of Retail
2Residential Consumption Continues toGrowThe Connected Consumer will have more andmore devices, a major contributor to thegrowth of electricity consumption
3Important Elements for EE in Retail Retail is Data-Driven Collaborative – Retail iscollaborative by nature Customer Experience Experts Retail Calendar and ProgramTiming - Coordination Strategic RelationshipApproach Understand the RetailBusiness by Engaging in it
4As the Connected Home BecomesRealityConnected HomeServices EcosystemHome Controlsand EnergyManagementHomeHealthcareHomeEntertainmentHome Securityand Surveillance Retailers will becomeincreasingly critical toplug load energyefficiency Strategic Partnershipswith Retail will yieldstrong energy efficiencyprogram performance It is becoming morecomplex and hard toachieve – partnership isa must!