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Mission Driven Marketing - DAWS

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Mission Driven Marketing - DAWS

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What's missing in talking about marketing is how it should be mission-centric. The role of marketing is to amplify that value. This talk deals with how TransferWise looks at mission driven marketing.

What's missing in talking about marketing is how it should be mission-centric. The role of marketing is to amplify that value. This talk deals with how TransferWise looks at mission driven marketing.

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Mission Driven Marketing - DAWS

  1. 1. Piyush Talk at DAWS Mission Driven Marketing
  2. 2. Piyush Product Marketing Manager, TransferWise.
  3. 3. - Mission Driven Marketing - Product Marketing
  4. 4. 2 Million + customers across 60 countries
  5. 5. Globally
  6. 6. Globally
  7. 7. Globally
  8. 8. Globally
  9. 9. Globally
  10. 10. Globally
  11. 11. Globally
  12. 12. Globally
  13. 13. Early Days -> Hide Nothing
  14. 14. Paid Social
  15. 15. Mission Driven -> The Exchange Rate Race
  16. 16. My banks charge me $0 fee.
  17. 17. My banks charge me $0 fee.
  18. 18. Data Driven Creative
  19. 19. SEO
  20. 20. SGD to AUD (transactional kw)
  21. 21. Help them a bit in life too (non-transactional kw)
  22. 22. Invite
  23. 23. Globally
  24. 24. Partnership
  25. 25. Content
  26. 26. Affiliates
  27. 27. Google “SGD 2 INR rate”
  28. 28. PR
  29. 29. Subway
  30. 30. Mission
  31. 31. Being Shameless...
  32. 32. Insights
  33. 33. Tapaos?
  34. 34. Tapao/Takeaway - Build a 10x better experience - Use customer feedback to prioritise - Distill the feedback into maximum impact actionable items - Solve problem via marketing - Make your marketing exponential
  35. 35. Be Shameless piyush.varanjani@transferwise.com

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