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Social Media Insider Tips

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Small business owners work hard engaging with customers on social media, but how do these platforms work hard to help you support your business?
Know about Facebook, Foursquare & Twitter what their need - to - know tips are to make the most of their platforms.

Published in: Marketing
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Social Media Insider Tips

  1. 1. Small business owners work hard engaging with customers on social media, but how do these platforms work hard to help you support your business? Know about Facebook, Foursquare & Twitter what their need - to - know tips are to make the most of their platforms. SOCIAL MEDIA INSIDER TIPS
  2. 2. 2. KEEP IT BRIEF Trytokeeppostsshort. Aimforbetween100-250characters astheygenerallyreceive60%more likes,commentsorshares. 1. UPDATE FREQUENTLY Abusinessshouldtypicallyupdate theirPage2-3timesperweek. Experimentwithdifferentposting timedtoseewhenyouraudience engagesbestbycheckingthenumber oflikes,comments&sharesperpost inPageInsights. Additionally,youcanalsolookat metricsforhowmanypeoplesaw yourposts&howmanytalkedabout itwiththeirfriends. FACEBOOK 3. USE VISUALS Keepyourcontentrelevanttoyour business&trytobevisual. Videos,picture&photoalbum receive100%,120%&180%more engagementrespectively.
  3. 3. 5. BE PATIENT WhenrunningFacebookoffers, provideafewdaysofleads-time beforethesaleends. Youneedtoleaveenoughtimefor posttobothreachyourfans&their friends. 4. CREATE UNIQUE OFFERS Ifyourunabrickandmortar business,tryusinguniqueFacebook discounts&barcodesinyour Facebookofferthatcustomerscan claim&redeemin-storeatcheckout. Thishelpstrackhowmany customersclaimed&redeemedyour offeratyourbusiness FACEBOOK
  4. 4. 2. USE HASHTAGS Referencepopular&applicable hashtagsinyourTweetssoyour messageshavegreaterreachbeyond justthosewhofollowyourbusiness 1. LISTEN TO CONVERSATION Beforeyoustarttweeting,listento theconversationsthatarealready happening. Findrelevantkeywordsorhashtags toseewhat'spopularintheTrends boxontheleft-handsideoftheHome &DiscoverytabsorSearchforthem insearchboxontopofthepage. TWITTER
  5. 5. TWITTER 5. PROMOTE YOUR BUSINESS PromotedTweetsareeasywaytoamplifyyourmessagewithpotentialfollowersorpromote yourdeal,event,productorservice. 3. BE CONSISTENT DevelopingaTweetcalendarcanhelp provideaweeklycadencewhencreating Tweetsthatletfollowersknowwhatto expectfromyourbusiness. Updatesaredisplayedonyourvenue whenuserscheckinatyourbusiness. 4. CREATE EXCITEMENT AcountdownonTwittercanbe successful&simplewaytobuild excitement,awareness&momentum forproductlaunchorevent. Eachdaycanincludeadifferentbehind thescenesTweet,suchasphotosabout howtheproductwasmadeorthe progressofeventorganization.
  6. 6. 2. LIST YOUR HOURS Remembertospecifyyourhoursof operation. Whenpeoplesearchforplacesto visit,Foursquarewillletthemknow ifyourbusinessisopenorclosed. 1. CLAIM & UPDATE YOUR LISTING Claimyourlisting&makesurethat alltheinformation-suchasthe spellingofyourbusinessname,phone number&websiteUrl-isaccurate. Quiteoften,acustomerhassetupthe profileofabusiness,butlisting unmannedbybusinessitself. FOURSQUARE
  7. 7. FOURSQUARE 5. PROMOTE YOUR OFFERS  Ifyoudecidetoofferaspecialofferpromoteitonallsocialchannelsandatyourphysicallocationwith Foursquare'sprintablewindowsigndisplays(availableontheirwebsite). 3. USE LOCAL UPDATES Ifyouwanttoshareupdatesaboutyour businessavoidleavingtipsonyourown listingsincethisisaplaceforcustomers towriterecommendationaboutyour businessforotherusers. Instead,useLocalUpdates,atool withinplatformthatallowsyoutotell customersabouttimelynews,events, sales&discountornewsitems. Updatesaredisplayedonyourvenue whenuserscheckinatyourbusiness. 4. OFFER CLEAR REWARD Besuretoidentifyyour"offer",if you'rerunningspecial. JustnotethatFoursquaredoes notallowbusinessestorun specialswherecustomersmust callformoreinformation,that onlyincludea'welcome'or'havea goodday'message,oroffera physicalrewardlikeahighfiveor ahug
  8. 8. Need Some More Help..?? Contact Pixilets pixilets@gmail.com

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