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Why this kolaveri di - 4 lessons on Online Viral Marketing


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This is a case study on the famous "why this kolaveri di" viral campaign. Pixel Studios has evolved a few lessons to be learned from this successful viral campaign.

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Why this kolaveri di - 4 lessons on Online Viral Marketing

  1. 1. Email Survey Management Customer Feedback Survey for Amaron Quanta What made this Viral work? 4 lessons on Online Viral Marketing
  2. 2. “ Broadcast Yourself” is a lot more than just A Viral concept need not be Rocket Science…. Sometimes… Its just a simple idea, captured right! Lesson # 1
  3. 3. “ Contagious” A good Viral is highly You don’t need to promote it. A good viral spreads by itself. Why this kolaveri Di has already got over 4 million visits in just a week. Lesson # 2 Over 4.5 million views in Youtube within a week Over 30,000 likes in FB and still counting….
  4. 4. You Don’t Have to Spend to Get Noticed To spread the word out, you need not burn a hole in your pocket and promote things like crazy. Quietly, go with the trend and mingle with the crowd in the “social way” Lesson # 3 “ Ra One” spent nearly 50 crores on promotion! This viral reached over 4.5 million without spending anything!!!!
  5. 5. An Online Viral can spill over offline… Lesson # 4 Gaining a good amount of attention on-line will attract the other traditional media towards your story. The viral was covered in leading News Channels & Newspapers
  6. 6. Want to create a viral ? Get in touch with us today… | + 919962520051
  7. 7. About Pixel Studios a Digital Communication Agency offering world-class Web & Interactive Services. We Transform brand messages into redefined interactive communications tailored to cyber space & other electronic mediums. CREATE PROMOTE STRATEGIZE <ul><li>Website </li></ul><ul><li>Web Portals </li></ul><ul><li>Web Applications </li></ul><ul><li>2D Presentations </li></ul><ul><li>3D Animation </li></ul><ul><li>Corporate Films </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Display Advertising </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Web Design Consultancy </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Promotion Consultancy </li></ul><ul><li>Campaign Ideas </li></ul><ul><li>Performance Monitoring </li></ul><ul><li>Analysis and Improvement </li></ul>
  8. 8. Partner with us. Pixel Studios Private Limited Plot No.1833, 1st Floor, 18th Main Road, Anna Nagar (W), Chennai - 600040, India. Phone: 4266 0601 / 2618 0901