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Javascript Tracking or Web Log Analytics?

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JavaScript tracking method is used to collect data by the majority of analytics solutions today. It is valued for delivering high-quality insights, but also for extensive customization capabilities. However, for a variety of reasons, JS Tracking may not be accurate for everyone. The most popular alternative solution is Web Log Analytics, which allows you to collect web server log files and import them into your platform for viewing, analyzing, and reporting. Log analytics and JS tracking differ a lot when it comes to the processing and storage of data. See how they compare and choose the right tracking method for your organization.

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Javascript Tracking or Web Log Analytics?

  1. 1. JavaScript Tracking or Web Log Analytics? How do these two tracking methods differ and which one is more suitable for your organization?
  2. 2. How it works JavaScript Tracking or Web Log Analytics?
  3. 3. Introduction to 
 JavaScript Tracking JavaScript Tracking or Web Log Analytics?
  4. 4. JavaScript Tracking JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities. JavaScript Tracking or Web Log Analytics?
  5. 5. Which web analytics vendors collect data with JS Tracking? JavaScript Tracking or Web Log Analytics?
  6. 6. JavaScript Tracking should be the default choice because of its extensive customizability, accuracy, and ease of management. JavaScript Tracking or Web Log Analytics?
  7. 7. Introduction to 
 Web Log Analytics JavaScript Tracking or Web Log Analytics?
  8. 8. Web Log Analytics Web Analytics allows you to collect web server log files and import them into your analytics platform for viewing, analyzing, and reporting. It is recommended for superior security and data protection. JavaScript Tracking or Web Log Analytics?
  9. 9. Which web analytics vendors use Web Log Analytics to collect data? JavaScript Tracking or Web Log Analytics?
  10. 10. Use Web Log Analytics when: • your organization handles great amounts of sensitive data • you need to track activity of a particular server • you want to analyze historical data from your log files • your website contains too many pages and you don’t want to place JS tags on every single one of them • you want to track users with JavaScript turned off JavaScript Tracking or Web Log Analytics?
  11. 11. Let’s move to the differences between JS Tracking and Web Log Analytics JavaScript Tracking or Web Log Analytics?
  12. 12. Event Tracking JavaScript Tracking • Can track events and user interactions like page views and downloads. Web Log Analytics • Events are not tracked in http server logs, but it can precisely track downloads JavaScript Tracking or Web Log Analytics?
  13. 13. Single Page Tracking JavaScript Tracking • Can track single pages accurately. Web Log Analytics • It may be challenging to achieve with Log Analytics, as the data provided by logs may be hard for the marketer or analyst to read. They will only see the URLs of API calls, which may not mean anything. JavaScript Tracking or Web Log Analytics?
  14. 14. Device Tracking JavaScript Tracking • Tracks page titles, browser resolutions, and installed plugins. Web Log Analytics • This is not the case with log analytics, as the relevant data is not available in the server http log files. JavaScript Tracking or Web Log Analytics?
  15. 15. Unique Visitor Tracking JavaScript Tracking • Uses both first-party cookies and browser fingerprint in order to accurately identify unique visitors. Web Log Analytics • Doesn’t use cookies, therefore cannot identify unique users. Log analytics cannot accurately calculate returning visitors, visitor recency, number of visits to conversion and other metrics related to your users' loyalty. JavaScript Tracking or Web Log Analytics?
  16. 16. Data Transparency JavaScript Tracking • JS Tracking provides you with clean and reliable data. Web Log Analytics • Log analytics analyzes all http server calls. There is quite a bit of work required to filter out URLs that are not relevant (like calls from monitoring systems or single page app API calls). JavaScript Tracking or Web Log Analytics?
  17. 17. Anchor URL Tracking JavaScript Tracking • Can easily track anchor URLs. Web Log Analytics • Cannot track anchor URLs (like https://piwik.pro/ contact/#contact-form): the #contact-form part is not passed to the server by the browser. JavaScript Tracking or Web Log Analytics?
  18. 18. Tag Implementation JavaScript Tracking • JS Tracking code must be placed on every page of your website. Web Log Analytics • Does not require tracking code (JavaScript tag) on the website. JavaScript Tracking or Web Log Analytics?
  19. 19. Bandwidth Analytics JavaScript Tracking • Bandwidth usage cannot be tracked, because the information is not provided by the web server to the browser client. Web Log Analytics • It can also be used for bandwidth analytics of how much bandwidth each website generates. JavaScript Tracking or Web Log Analytics?
  20. 20. Historical Data Access JavaScript Tracking • You get access to data collected only from the moment of implementation of your analytics software. Web Log Analytics • You can process historical data even if you didn’t previously have any analytics system in place. JavaScript Tracking or Web Log Analytics?
  21. 21. Download Tracking JavaScript Tracking • Downloads and other events from the website may not be registered if the user has a slow connection or JavaScript disabled. Web Log Analytics • Information from the http server lets us reliably track all downloads. JavaScript Tracking or Web Log Analytics?
  22. 22. Ad Blocker Resistance JavaScript Tracking • It may be blocked by ad blockers or other browser plugins such as Ghostery. Web Log Analytics • Resistant to ad blockers and tracks browsers with disabled JavaScript - we analyze data from the http web server, so the log analytics method always knows about requests made to the server. JavaScript Tracking or Web Log Analytics?
  23. 23. Security JavaScript Tracking • Anyone who access your server can essentially inject any code into your website, capture data from users that leave it on the website, etc. Moreover, JS Tracking requires adding external files into the website. This may not be feasible for many organizations due to data security considerations. Web Log Analytics • The log analytics server can be separated from the website for better security. Banks, healthcare and other data-sensitive industries take advantage of this capability. JavaScript Tracking or Web Log Analytics?
  24. 24. Note that both methods can be customized to meet your particular needs. JavaScript Tracking or Web Log Analytics?
  25. 25. Our experts will be happy to provide you with more details. JavaScript Tracking or Web Log Analytics?
  26. 26. You can also review our concise infographic comparing Web Log Analytics and JS Tracking JavaScript Tracking or Web Log Analytics?
  27. 27. Thank You Piwik PRO provides an analytics and tag management suite tailored to the individual needs of enterprise clients. Our main products are deployed in both on-premises and cloud versions, and each of them adheres to the strictest privacy and security regulations while ensuring our partners retain full data ownership. http://piwik.pro

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