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5 Steps to Developing Push-based Apps in the Age of Connected Devices

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Smartphones, wearables and IoT are driving an increase in app messaging and push notifications. Even SMS messaging has been overtaken by Over-the-Top (OTT) messaging. These trends are signaling a change in the experience paradigm, as mobile push replaces web-based pull interaction models. In this rapidly-changing, mobile-centric app world, how will you leverage the new “tap on the shoulder” to drive greater user and customer engagement?

Join Mark D’Cunha, an expert in building mobile apps, platforms, products and services for media and telecom providers. This webinar explores how to design for the apps of the future. Topics covered include:

- The role of push
- Giving control to the user
- Optimizing location and personalization
- Selecting a platform for push services

Watch the video here: https://www.youtube.com/watch?v=Gtf0bTlYGzg
Learn more here: http://pivotal.io/platform-as-a-service/pivotal-cloud-foundry
Additional information here: http://pivotal.io/platform-as-a-service/webinar/five-steps-to-developing-push-based-apps-in-the-age-of-connected-devices

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5 Steps to Developing Push-based Apps in the Age of Connected Devices

  1. 1. 1© Copyright 2015 Pivotal. All rights reserved. 1© Copyright 2015 Pivotal. All rights reserved. 5 Steps to Developing Push-based Apps in the Age of Connected Devices Mark D’Cunha, P.Eng. Jul 23, 2015
  2. 2. 2© Copyright 2015 Pivotal. All rights reserved. Introductions Mark D’Cunha, P.Eng. Twitter: @mdcunha Sheetal Jaitly Twitter: @SheetalJaitly
  3. 3. 3© Copyright 2015 Pivotal. All rights reserved. An independent venture by Deep Execution Talent Global Customer Base Renowned Leadership – Paul Maritz, CEO
  4. 4. 4© Copyright 2015 Pivotal. All rights reserved. How Messaging is Changing  SMS  Over-the-top (OTT) messaging  Operator messaging Source: Analysys Mason, 2014
  5. 5. 5© Copyright 2015 Pivotal. All rights reserved. SMS Traffic is Falling
  6. 6. 6© Copyright 2015 Pivotal. All rights reserved.
  7. 7. 7© Copyright 2015 Pivotal. All rights reserved. The Rise of Enterprise Messaging  In less than 2 years, Slack has 1.1M users, 300,000 paid accounts, and $25M in annual recurring revenue  Mobile users and millennials are less likely to use email, more likely to use messaging
  8. 8. 8© Copyright 2015 Pivotal. All rights reserved. The Rise of Push Notifications  Cheaper than SMS  Widely available (iOS, Android)  Meteoric rise over the past 3 years  Push better than pull Source: Urban Airship
  9. 9. 9© Copyright 2015 Pivotal. All rights reserved. Why Push Notifications Are Critical  The traditional “Search” model for discovery is starting to break  There is too much information and too many Apps running on our phones  Notifications represent the future access and discovery point for mobile services and information
  10. 10. 10© Copyright 2015 Pivotal. All rights reserved. Anatomy of a Push Notification  A Push Service provider: – Simplifies development effort – Enables user targeting – Provides analytics – Enables scalability Google GCM Apple APNS Microsoft WNS Notification Providers Push Service Provider 1. Register with Provider 2. Register with Push Service Push Notification • App Credentials • Push Message • Message characteristics 3. Create push notifications 4. Send to provider 5. Send to devices
  11. 11. 11© Copyright 2015 Pivotal. All rights reserved. Why Push?  Push Notifications are the most powerful way to engage mobile users – Can auto-update tiles/widgets with current information – Push messaging doubles app retention rates (Mobile Marketer) – Push notifications increase user engagement by over 25% (Urban Airship)  User segmentation enables sending of targeted content  Push messaging drives usage/revenue and increases loyalty
  12. 12. 12© Copyright 2015 Pivotal. All rights reserved. Push Notifications Drive Engagement
  13. 13. 13© Copyright 2015 Pivotal. All rights reserved. Push Notifications Drive Higher Conversions  Location-triggered  Personalized  In-the-moment offers  User has control Source: Kahuna
  14. 14. 14© Copyright 2015 Pivotal. All rights reserved. Step 1 – Define the Role of Push in Your App  Fit naturally with the flow of your App  Types of Push: – Transaction Push – Engagement Push  Consider lightweight interactions Credit: John Kearney
  15. 15. 15© Copyright 2015 Pivotal. All rights reserved. Step 2 – Give the User Control  Allow users to select categories of Push  If needed, allow them to control the time window  Make it contextual, not continuous The Hooks App The Push App
  16. 16. 16© Copyright 2015 Pivotal. All rights reserved. Step 3 – Be Timely and Relevant  Contextual push has higher engagement  Use triggers based on time, location, new information  Be considerate, your brand is linked to a great push experience
  17. 17. 17© Copyright 2015 Pivotal. All rights reserved. Step 4 – Use Location and Personalization  Utilize users’ history and location to delight them  Use location-triggered notifications  Provide updates on previous transactions
  18. 18. 18© Copyright 2015 Pivotal. All rights reserved. Step 5 – Select A Capable Service Provider  Push providers are not created equal  Consider scalability, size of infrastructure  Measure actual performance  Monitor system integrity
  19. 19. 19© Copyright 2015 Pivotal. All rights reserved. Wearables  Notifications are currently the “killer app” for smart watches  Apple Watch “Glances” allow notification without forcing interaction  Wearables will increase use of notifications
  20. 20. 20© Copyright 2015 Pivotal. All rights reserved. Internet of Things (IoT)  Apps for IoT use notifications frequently  Backend IoT services integrate to push notifications
  21. 21. 21© Copyright 2015 Pivotal. All rights reserved. Summary  Messaging has evolved  There are significant, new engagement paradigms  All apps need a Push notification strategy unique to their App
  22. 22. 22© Copyright 2015 Pivotal. All rights reserved. Push Notification Service for Pivotal Cloud Foundry Feature Dedicated resources Elastic scale Full visibility, logging Ownership of data Predictable pricing Secure on-premise Predictable delivery  Auto-scale via PCF HIGHLY SCALABLE You own the data Much better reports Per app instance Not per-push On-premise or Public cloud Comprehensive log Tracing capability For enterprises For service providers
  23. 23. 23© Copyright 2015 Pivotal. All rights reserved. Q & A For more information, contact: jzien@pivotal.io

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